Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

	File downloads	Item page views
Current month	39	91
Previous month	911	1,929
All dates	244,562	192,786

Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

	File downloads
Political marketing and political communication: the relationship revisited	72,245
Voter apathy in British elections: causes and remedies	11,920
Lobbying and public affairs in the UK: The relationship to political marketing	11,240
Short Messaging Services (SMS) and banking	10,163
Consumer benefits and acceptance of genetically modified food	9,130
Does negative advertising work?	7,924
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	7,571
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	6,215
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	5,353
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	5,019

Top authors (144 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

	File downloads
Harris, Phil	103,409
Kolovos, Ioannis	91,626
Knight, John G	22,963
Holdsworth, David K	19,437
Mather, Damien W	16,173
Harris, Charles Phillip	11,240
Tanakinjal, Geoffrey Harvey	10,163
Benwell, George L	8,792
Deans, Kenneth R	8,792
Ghandour, Ahmad	8,792

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

	File downloads
United States	36,449
United Kingdom	20,772
China	14,386
New Zealand	10,879
Indonesia	9,694
India	9,528
Malaysia	6,590
Germany	6,332
Philippines	5,981
Nigeria	5,323

Top cities views

	File downloads
Zhengzhou	7,541
Jakarta	3,074
Auckland	2,460
London	1,973
Beijing	1,775
Lagos	1,674
Kuala Lumpur	1,432
Redmond	1,356
Wilmington	1,202
Mountain View	1,165