Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

	File downloads	Item page views
Current month	1,506	786
Previous month	1,923	3,667
All dates	215,246	148,746

Top items (138 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

	File downloads
Political marketing and political communication: the relationship revisited	64,489
Voter apathy in British elections: causes and remedies	11,207
Lobbying and public affairs in the UK: The relationship to political marketing	10,161
Short Messaging Services (SMS) and banking	9,838
Consumer benefits and acceptance of genetically modified food	8,578
Does negative advertising work?	7,742
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	7,543
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	5,678
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	4,638
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	4,468

Top authors (121 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

	File downloads
Harris, Phil	94,165
Kolovos, Ioannis	82,975
Knight, John G	21,652
Holdsworth, David K	18,226
Mather, Damien W	15,082
Harris, Charles Phillip	10,161
Tanakinjal, Geoffrey Harvey	9,838
Benwell, George L	7,834
Deans, Kenneth R	7,834
Ghandour, Ahmad	7,834

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

	File downloads
United States	28,289
United Kingdom	18,925
China	13,440
New Zealand	9,530
Indonesia	8,887
India	8,752
Malaysia	6,299
Philippines	5,634
Germany	5,501
Nigeria	4,859

Top cities views

	File downloads
Zhengzhou	7,537
Jakarta	2,789
Auckland	2,009
London	1,739
Lagos	1,653
Beijing	1,582
Kuala Lumpur	1,356
Mountain View	1,123
Chicago	1,049
Singapore	981