Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

	File downloads	Item page views
Current month	509	793
Previous month	1,326	1,054
All dates	232,278	170,196

Top items (152 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

	File downloads
Political marketing and political communication: the relationship revisited	69,362
Voter apathy in British elections: causes and remedies	11,555
Lobbying and public affairs in the UK: The relationship to political marketing	10,813
Short Messaging Services (SMS) and banking	10,121
Consumer benefits and acceptance of genetically modified food	8,899
Does negative advertising work?	7,891
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	7,561
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	5,917
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	5,053
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	4,762

Top authors (135 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

	File downloads
Harris, Phil	99,865
Kolovos, Ioannis	88,345
Knight, John G	22,409
Holdsworth, David K	18,952
Mather, Damien W	15,720
Harris, Charles Phillip	10,813
Tanakinjal, Geoffrey Harvey	10,121
Benwell, George L	8,423
Deans, Kenneth R	8,423
Ghandour, Ahmad	8,423

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

	File downloads
United States	33,690
United Kingdom	19,824
China	13,941
New Zealand	10,249
Indonesia	9,386
India	9,229
Malaysia	6,466
Germany	6,038
Philippines	5,782
Nigeria	5,191

Top cities views

	File downloads
Zhengzhou	7,541
Jakarta	2,951
Auckland	2,268
London	1,794
Beijing	1,722
Lagos	1,674
Kuala Lumpur	1,394
Mountain View	1,153
Chicago	1,117
Redmond	1,092