Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

	File downloads	Item page views
Current month	663	2,302
Previous month	577	2,281
All dates	239,972	183,308

Top items (158 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

	File downloads
Political marketing and political communication: the relationship revisited	71,458
Voter apathy in British elections: causes and remedies	11,723
Lobbying and public affairs in the UK: The relationship to political marketing	11,085
Short Messaging Services (SMS) and banking	10,146
Consumer benefits and acceptance of genetically modified food	9,102
Does negative advertising work?	7,914
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	7,567
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	6,073
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	5,336
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	4,952

Top authors (141 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

	File downloads
Harris, Phil	102,295
Kolovos, Ioannis	90,632
Knight, John G	22,849
Holdsworth, David K	19,340
Mather, Damien W	16,088
Harris, Charles Phillip	11,085
Tanakinjal, Geoffrey Harvey	10,146
Benwell, George L	8,746
Deans, Kenneth R	8,746
Ghandour, Ahmad	8,746

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

	File downloads
United States	35,824
United Kingdom	20,481
China	14,203
New Zealand	10,690
Indonesia	9,577
India	9,407
Malaysia	6,543
Germany	6,230
Philippines	5,913
Nigeria	5,262

Top cities views

	File downloads
Zhengzhou	7,541
Jakarta	3,050
Auckland	2,384
London	1,968
Beijing	1,757
Lagos	1,674
Kuala Lumpur	1,424
Redmond	1,349
Wilmington	1,186
Mountain View	1,164