Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

	File downloads	Item page views
Current month	824	772
Previous month	2,261	1,229
All dates	210,576	143,483

Top items (138 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

	File downloads
Political marketing and political communication: the relationship revisited	63,055
Voter apathy in British elections: causes and remedies	11,183
Lobbying and public affairs in the UK: The relationship to political marketing	9,946
Short Messaging Services (SMS) and banking	9,694
Consumer benefits and acceptance of genetically modified food	8,562
Does negative advertising work?	7,725
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	7,541
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	5,544
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	4,554
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	4,329

Top authors (121 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

	File downloads
Harris, Phil	92,610
Kolovos, Ioannis	81,500
Knight, John G	21,544
Holdsworth, David K	18,150
Mather, Damien W	15,013
Harris, Charles Phillip	9,946
Tanakinjal, Geoffrey Harvey	9,694
Benwell, George L	7,713
Deans, Kenneth R	7,713
Ghandour, Ahmad	7,713

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

	File downloads
United States	27,340
United Kingdom	18,741
China	13,393
New Zealand	9,434
Indonesia	8,727
India	8,607
Malaysia	6,267
Philippines	5,522
Germany	5,136
Nigeria	4,808

Top cities views

	File downloads
Zhengzhou	7,537
Jakarta	2,740
Auckland	1,987
London	1,728
Lagos	1,647
Beijing	1,574
Kuala Lumpur	1,354
Mountain View	1,114
Singapore	975
Dunedin	944