Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

	File downloads	Item page views
Current month	940	873
Previous month	763	1,513
All dates	236,444	175,506

Top items (156 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

	File downloads
Political marketing and political communication: the relationship revisited	70,636
Voter apathy in British elections: causes and remedies	11,659
Lobbying and public affairs in the UK: The relationship to political marketing	11,010
Short Messaging Services (SMS) and banking	10,135
Consumer benefits and acceptance of genetically modified food	9,018
Does negative advertising work?	7,895
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	7,562
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	5,986
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	5,195
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	4,851

Top authors (139 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

	File downloads
Harris, Phil	101,313
Kolovos, Ioannis	89,727
Knight, John G	22,638
Holdsworth, David K	19,155
Mather, Damien W	15,918
Harris, Charles Phillip	11,010
Tanakinjal, Geoffrey Harvey	10,135
Benwell, George L	8,568
Deans, Kenneth R	8,568
Ghandour, Ahmad	8,568

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

	File downloads
United States	34,900
United Kingdom	20,270
China	14,143
New Zealand	10,459
Indonesia	9,497
India	9,300
Malaysia	6,511
Germany	6,149
Philippines	5,857
Nigeria	5,228

Top cities views

	File downloads
Zhengzhou	7,541
Jakarta	3,017
Auckland	2,327
London	1,957
Beijing	1,734
Lagos	1,674
Kuala Lumpur	1,416
Redmond	1,331
Wilmington	1,165
Mountain View	1,164