This page shows usage statistics for items in the collection: Marketing collection

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Top items (164 items total)

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File downloads
Political marketing and political communication: the relationship revisited73,240
Voter apathy in British elections: causes and remedies12,166
Lobbying and public affairs in the UK: The relationship to political marketing11,642
Short Messaging Services (SMS) and banking10,178
Consumer benefits and acceptance of genetically modified food9,205
Does negative advertising work?7,943
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,573
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,341
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,367
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems5,123
Culture, values and Japanese tourism behaviour3,871
Country of origin and confidence in quality of imported foods in China3,835
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,553
Selection criteria for country of origin of food imports by European food distributors3,139
Consumer Culture in China: Consumption Face3,018
A framework for a destination reputation management process: A case study of three destinations3,011
Strategic Planning in Agricultural Niche Markets2,967
The impact of leadership on eCommerce system success in small and medium enterprises context2,854
Pioneering advantage and product-country image: evidence from China2,775
Determinants of trust in imported food products: perceptions of European gatekeepers2,706
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,549
Machiavellian marketing: justifying ends and means in the modern politics2,531
Influence of International Trade Agreements on Entry Strategy2,527
Machiavelli, political marketing and reinventing government2,484
Perceptions of political marketing in Sweden: a comparative perspective2,483
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,407
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,407
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,325
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,312
Humanlike brands and metaphor: applications and consequences2,273
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,074
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,045
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management2,032
Quantifying compliance costs of small businesses in New Zealand1,916
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,896
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,839
Marketing education: recommendations for targeting Asian students - Report 31,804
Identity construction in online dating1,737
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,726
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,477
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,418
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,362
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.1,310
Pricing differentials for organic, ordinary and genetically modified food1,283
Unintended effects of ethnically targeted advertising1,223
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,191
Brand trust as quality cues in online tertiary education1,011
Relationship building in small businesses - the case of linking personal selling with collectivism974
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction951
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period890
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences885
Marketing in Asia Pacific: integrating theory with practice856
Residential mobility and changing energy related behaviour791
Littering and its impact on Tonga's destination image771
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study768
Antecedent of brand trust in e-tertiary education721
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System715
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans711
Consumption of Organic Fruits and Vegetables in Chennai, India704
Fuel Poverty in New Zealand — Implications for Policy670
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises623
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing603
Marketing education: a guide to better targeting of Malaysian students - Report 1557
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process542
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships538
The symbolic consumption of music537
Marketing education: a guide to better targeting of Asian students - Report 2531
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context500
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability476
Consumers and Their Brand Love Relationships322
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market283
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing275
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites260
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics259
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising241
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector215
Marketing Faculty & Ph.D. Supervision: A House Divided156
The meat purchase decision : An experimental study151
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature145
Home truths : understanding the key motives that underlie consumer home choice141
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries141
Ph.D. Supervision as a House Divided: Implications for Policy139
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective130
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters116
GREEN Grid Choice Modelling preliminary report106
The service quality of Māori tourism operators : a gap analysis96
Building customer-based-brand-equity through packaging88
Customer preferences and service design in the New Zealand-North Asian industrial shipping market86
Dynamic ideologies : insights from the Slow Food movement80
Industrial service design: an examination of Chinese choice preferences for shipping services77
The evolution of the business case for corporate social responsibility : construction and development in Europe77
The Ram Selection Process: A Network Perspective72
Factors that Influence Cruise Tourists’ Decision-Making at the Destination63
Materials Matter: How Non-human Actors Shape Consumption Practices and Experiences in Consumption Communities1

Top authors (147 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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File downloads
Harris, Phil104,822
Kolovos, Ioannis92,886
Knight, John G23,138
Holdsworth, David K19,583
Mather, Damien W16,313
Harris, Charles Phillip11,642
Tanakinjal, Geoffrey Harvey10,178
Benwell, George L8,844
Deans, Kenneth R8,844
Ghandour, Ahmad8,844
Fam, Kim-Shyan7,990
Gray, Vaughan Ronald7,573
Gao, Hongzhi6,610
Hocking, Briar Morgan6,341
Chung, Kim-Choy5,253
Faucher, Jean-Baptiste4,961
Watkins, Leah3,871
Ward, Matthew3,553
Lock, Andrew3,368
Xia, Zhenhua (Raymond)3,018
Ermen, David3,011
Cuthbert, Ronald Hugh2,967
Simpson, Lisa2,776
Mather, Damien William2,556
Chai, Joe C Y2,549
Perera, Muthukuttige Pramuk Arjuna2,527
Nievelt, Terese2,483
Boulanouar, Aisha Wood2,407
Mitchell, Robert2,407
Hamlin, Robert Philip2,366
Macshane, Scott2,325
Avis, Mark2,273
Cuthbert, Ronald2,074
Henry, James2,074
Polson, Tabi2,045
Mitchell, Robert Wyndham2,032
Alexander, W Robert J1,916
Bell, John D1,916
Knowles, Stephen1,916
Insch, Andrea1,896
Caple, Susan1,839
Lloyd, Nicola Marie1,737
Bishop, David1,726
Al-Imamy, Saifeddin1,477
Lowry, Brooke1,418
Sunaryo, Lenny1,362
Eusebius, Shobhit1,310
Thomas, Chris1,305
De Run, Ernest Cyril1,223
Mutch, Nicola Esme1,191
Tan, Shin Shin1,011
Yang, Lin972
Gnoth, Juergen951
Chatkaewnapanon, Yuthasak890
Fifita, Lomipeau Teisa771
Elder, Daniel768
Gnoth, Daniel752
Al-Mahoozi, Hussam715
Grieve, Campbell711
Pandey, Ritu704
McKague, Fathimath670
Kovalenko, Andriy603
Vikan, Rasmus542
Schulz, Marcus538
Larsen, Gretchen537
Le, Tam500
Wilkes, James Allan476
Wijland, Roel398
Luo, Shanshan322
Stachowski, Christopher283
Tran, Khai Trieu275
Bayne, Karen260
Mueller-Heumann, Guenther259
Breese, Hayden Patrick241
Hamlin, Robert P151
Khoo-Lattimore, Cathryn Suan Chin141
Makhal, Annesha Bernadette130
Friend, Lorraine A.116
Williams, John Richard106
Duncan, Tara103
Neuninger, Rosemarie103
Renata, Steven M96
Henry, Glenys Ann88
Dixon, Kirsten Leigh86
Mirosa, Miranda80
Breitbarth, Tim77
McAtamney, Melanie77
Zhang, Lei63
Daniel, Gnoth39
Hamlin, Robert3
Abarashi, Jamal1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

File downloads
United States37,437
United Kingdom21,139
China14,543
New Zealand11,262
Indonesia9,822
India9,766
Malaysia6,652
Germany6,476
Philippines6,099
Nigeria5,385
Australia4,628
France4,244
Canada3,886
Russia3,241
Egypt3,221
Kenya3,199
Netherlands2,941
Pakistan2,779
Ghana2,502
South Africa2,488
Iran2,437
Poland2,425
Ukraine2,423
Turkey2,403
Romania2,321
Japan2,158
Zimbabwe2,134
Thailand2,091
Singapore1,911
Italy1,858
Vietnam1,745
Mexico1,651
Hong Kong1,618
Czech Republic1,519
Greece1,454
Sweden1,440
Spain1,424
Algeria1,372
Portugal1,250
Belgium1,191
Morocco1,148
Denmark1,134
Ireland1,114
South Korea1,041
Sri Lanka1,020
Slovakia1,014
Brazil978
Ethiopia964
Taiwan938
Switzerland931
Jamaica844
Colombia825
Lithuania821
Bangladesh742
Zambia653
United Arab Emirates618
Saudi Arabia583
Tanzania581
Iraq579
Hungary573
Bulgaria566
Austria563
Tunisia556
Uganda546
Lebanon507
Albania493
Croatia482
Macedonia475
Trinidad and Tobago464
Finland452
Latvia447
Israel438
Argentina414
Serbia410
Chile391
Peru367
Mauritius364
Norway357
Botswana331
Cameroon329
EU319
Nepal310
Georgia293
Jordan274
Bosnia and Herzegovina273
Slovenia267
Ecuador266
Estonia258
Palestine238
Venezuela232
Cyprus213
Oman203
Bahrain198
Myanmar197
A1195
Cambodia195
Sudan190
Malawi189
Syria169
Armenia168

Top cities views

File downloads
Zhengzhou7,543
Jakarta3,146
Auckland2,565
London1,991
Beijing1,788
Lagos1,674
Kuala Lumpur1,447
Redmond1,400
Wilmington1,277
Mountain View1,168
Hanoi1,166
Chicago1,134
Houston1,101
Singapore1,057
Dunedin1,019
Ann Arbor859
Mumbai855
Cairo853
Kingston815
Bangkok785
Islamabad729
Ottawa690
Nairobi680
Wellington677
Central District665
Accra643
Boardman642
New Delhi641
Ashburn635
Christchurch604
Dallas583
Harare565
Bucharest552
Paris532
New York524
Bangalore522
Hamilton511
Buffalo491
Delhi480
Seattle471
Athens446
Moscow426
Istanbul421
Leeds411
Seoul410
Manchester401
Colombo398
Guangzhou392
Simi Valley390
Shanghai388
Los Angeles373
Toronto372
Taipei369
Mexico368
Karachi367
Washington364
Fairfield358
Manila357
Liberty350
Johannesburg346
Quezon City343
Woodbridge343
Dhaka339
Makati334
Cambridge328
Sydney318
University Park310
Lahore309
Nottingham309
Bandung304
Tehran302
Bratislava301
Chongqing294
Melbourne290
Surabaya289
Saint Petersburg284
Stockholm283
Amsterdam275
Columbus275
Gurgaon273
Petaling Jaya270
Dublin268
Philadelphia264
Hyderabad255
Wuhan252
Pretoria250
Palo Alto249
Norwich248
Southend238
Birmingham237
Bogotá237
Gaborone237
Warwick232
Bronx230
Phoenix223
Madras217
Brisbane216
Ankara212
Warsaw211
Berlin210