This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

File downloadsItem page views
Current month1,1061,263
Previous month8021,129
All dates234,623173,031
Custom date range
to
    Maximum number of items/collections/authors etc. shown:
  • 2
  • 5
  • 10
  • 20
  • 50
  • 100

Top items (155 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited70,100
Voter apathy in British elections: causes and remedies11,605
Lobbying and public affairs in the UK: The relationship to political marketing10,982
Short Messaging Services (SMS) and banking10,131
Consumer benefits and acceptance of genetically modified food8,953
Does negative advertising work?7,894
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,562
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5,946
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,123
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,767
Country of origin and confidence in quality of imported foods in China3,774
Culture, values and Japanese tourism behaviour3,403
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,324
Selection criteria for country of origin of food imports by European food distributors3,113
A framework for a destination reputation management process: A case study of three destinations2,952
Strategic Planning in Agricultural Niche Markets2,791
The impact of leadership on eCommerce system success in small and medium enterprises context2,767
Pioneering advantage and product-country image: evidence from China2,735
Consumer Culture in China: Consumption Face2,600
Determinants of trust in imported food products: perceptions of European gatekeepers2,566
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,525
Machiavellian marketing: justifying ends and means in the modern politics2,476
Machiavelli, political marketing and reinventing government2,451
Perceptions of political marketing in Sweden: a comparative perspective2,446
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,352
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,282
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,273
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,250
Influence of International Trade Agreements on Entry Strategy2,210
Humanlike brands and metaphor: applications and consequences2,182
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,009
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,877
Quantifying compliance costs of small businesses in New Zealand1,875
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,838
Marketing education: recommendations for targeting Asian students - Report 31,782
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,761
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,751
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,634
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,319
Pricing differentials for organic, ordinary and genetically modified food1,215
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,197
Unintended effects of ethnically targeted advertising1,127
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,056
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent979
Brand trust as quality cues in online tertiary education972
Relationship building in small businesses - the case of linking personal selling with collectivism949
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period874
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences860
Marketing in Asia Pacific: integrating theory with practice835
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study736
Littering and its impact on Tonga's destination image721
Antecedent of brand trust in e-tertiary education710
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System674
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans662
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction659
Residential mobility and changing energy related behaviour643
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises606
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing580
Marketing education: a guide to better targeting of Malaysian students - Report 1546
Consumption of Organic Fruits and Vegetables in Chennai, India523
Marketing education: a guide to better targeting of Asian students - Report 2519
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process455
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships421
Fuel Poverty in New Zealand — Implications for Policy279
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market261
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics246
The symbolic consumption of music209
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector194
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context187
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites180
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising164
Marketing Faculty & Ph.D. Supervision: A House Divided149
Ph.D. Supervision as a House Divided: Implications for Policy135
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries127
The meat purchase decision : An experimental study126
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature126
Home truths : understanding the key motives that underlie consumer home choice112
Consumers and Their Brand Love Relationships91
GREEN Grid Choice Modelling preliminary report91
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters86
The service quality of Māori tourism operators : a gap analysis82
Customer preferences and service design in the New Zealand-North Asian industrial shipping market70
Industrial service design: an examination of Chinese choice preferences for shipping services60
Building customer-based-brand-equity through packaging60
The evolution of the business case for corporate social responsibility : construction and development in Europe59
The Ram Selection Process: A Network Perspective53
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing41
Dynamic ideologies : insights from the Slow Food movement33
Materials Matter: How Non-human Actors Shape Consumption Practices and Experiences in Consumption Communities1

Top authors (138 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

File downloads
Harris, Phil100,693
Kolovos, Ioannis89,136
Knight, John G22,530
Holdsworth, David K19,062
Mather, Damien W15,827
Harris, Charles Phillip10,982
Tanakinjal, Geoffrey Harvey10,131
Benwell, George L8,496
Deans, Kenneth R8,496
Ghandour, Ahmad8,496
Fam, Kim-Shyan7,864
Gray, Vaughan Ronald7,562
Gao, Hongzhi6,509
Hocking, Briar Morgan5,946
Chung, Kim-Choy5,154
Faucher, Jean-Baptiste4,605
Watkins, Leah3,403
Ward, Matthew3,324
Lock, Andrew3,306
Ermen, David2,952
Cuthbert, Ronald Hugh2,791
Simpson, Lisa2,729
Xia, Zhenhua (Raymond)2,600
Chai, Joe C Y2,525
Mather, Damien William2,503
Nievelt, Terese2,446
Mitchell, Robert2,352
Hamlin, Robert Philip2,290
Macshane, Scott2,282
Boulanouar, Aisha Wood2,250
Perera, Muthukuttige Pramuk Arjuna2,210
Avis, Mark2,182
Cuthbert, Ronald2,009
Henry, James2,009
Insch, Andrea1,877
Alexander, W Robert J1,875
Bell, John D1,875
Knowles, Stephen1,875
Mitchell, Robert Wyndham1,838
Polson, Tabi1,761
Caple, Susan1,751
Bishop, David1,634
Sunaryo, Lenny1,319
Thomas, Chris1,244
Lowry, Brooke1,197
De Run, Ernest Cyril1,127
Mutch, Nicola Esme1,056
Al-Imamy, Saifeddin979
Tan, Shin Shin972
Yang, Lin947
Chatkaewnapanon, Yuthasak874
Elder, Daniel736
Fifita, Lomipeau Teisa721
Al-Mahoozi, Hussam674
Grieve, Campbell662
Gnoth, Juergen659
Gnoth, Daniel604
Kovalenko, Andriy580
Pandey, Ritu523
Vikan, Rasmus455
Schulz, Marcus421
Wijland, Roel398
McKague, Fathimath279
Stachowski, Christopher261
Mueller-Heumann, Guenther246
Larsen, Gretchen209
Le, Tam187
Bayne, Karen180
Breese, Hayden Patrick164
Hamlin, Robert P126
Khoo-Lattimore, Cathryn Suan Chin112
Duncan, Tara103
Neuninger, Rosemarie103
Luo, Shanshan91
Williams, John Richard91
Friend, Lorraine A.86
Renata, Steven M82
Dixon, Kirsten Leigh70
Henry, Glenys Ann60
McAtamney, Melanie60
Breitbarth, Tim59
Tran, Khai Trieu41
Daniel, Gnoth39
Mirosa, Miranda33
Hamlin, Robert3
Abarashi, Jamal1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States34,360
United Kingdom20,142
China14,033
New Zealand10,343
Indonesia9,449
India9,265
Malaysia6,488
Germany6,086
Philippines5,803
Nigeria5,214
Australia4,422
France4,053
Canada3,660
Egypt3,162
Kenya3,078
Pakistan2,676
Netherlands2,658
Russia2,635
Ghana2,450
Iran2,393
South Africa2,374
Poland2,321
Ukraine2,278
Turkey2,222
Romania2,124
Japan2,077
Zimbabwe2,054
Thailand1,995
Singapore1,857
Italy1,737
Mexico1,605
Vietnam1,539
Hong Kong1,528
Sweden1,362
Spain1,360
Algeria1,333
Greece1,329
Czech Republic1,311
Portugal1,180
Belgium1,125
Denmark1,108
Morocco1,100
Ireland1,068
Slovakia971
South Korea950
Sri Lanka935
Ethiopia928
Brazil924
Switzerland915
Taiwan870
Lithuania805
Colombia799
Bangladesh719
Jamaica719
Zambia606
United Arab Emirates602
Tanzania566
Tunisia552
Hungary545
Austria541
Uganda536
Saudi Arabia518
Bulgaria509
Iraq504
Albania477
Lebanon477
Macedonia466
Trinidad and Tobago457
Croatia437
Finland427
Latvia424
Israel405
Serbia396
Argentina391
Mauritius361
Peru341
Chile336
Norway333
Botswana323
Cameroon318
EU306
Nepal292
Georgia281
Bosnia and Herzegovina267
Jordan259
Estonia252
Slovenia245
Ecuador242
Venezuela226
Palestine217
Oman201
Cyprus200
Myanmar192
Bahrain183
Cambodia183
Sudan177
Malawi175
A1171
Syria166
Armenia164

Top cities views

File downloads
Zhengzhou7,541
Jakarta2,995
Auckland2,296
London1,948
Beijing1,731
Lagos1,674
Kuala Lumpur1,401
Redmond1,294
Mountain View1,158
Chicago1,118
Wilmington1,091
Singapore1,023
Hanoi1,002
Dunedin989
Houston980
Cairo850
Mumbai844
Bangkok762
Ann Arbor747
Kingston702
Islamabad701
Nairobi678
New Delhi638
Accra636
Ottawa635
Wellington618
Central District612
Dallas568
Harare552
Christchurch544
Paris524
New York514
Bucharest500
Hamilton493
Bangalore490
Ashburn489
Seattle461
Delhi440
Buffalo436
Boardman423
Athens410
Leeds405
Moscow403
Simi Valley390
Istanbul389
Seoul388
Manchester382
Washington359
Mexico358
Manila357
Toronto357
Colombo354
Karachi347
Quezon City340
Taipei339
Guangzhou333
Makati328
Dhaka326
Woodbridge322
Johannesburg320
Shanghai313
Los Angeles306
Lahore305
Sydney301
Bratislava298
Tehran296
Nottingham293
University Park292
Bandung291
Melbourne288
Surabaya284
Liberty282
Stockholm277
Columbus274
Saint Petersburg268
Dublin265
Amsterdam264
Philadelphia259
Petaling Jaya257
Chongqing252
Wuhan249
Norwich244
Cambridge242
Pretoria239
Gurgaon233
Bogotá232
Gaborone232
Palo Alto230
Birmingham229
Bronx229
Fairfield226
Hyderabad226
Warwick218
Madras217
Cebu209
Berlin206
Brisbane206
Warsaw203
Kiez202
Sheffield201