This page shows usage statistics for items in the collection: Marketing collection

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Current month4501,775
Previous month7661,010
All dates239,182180,500
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Top items (158 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

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File downloads
Political marketing and political communication: the relationship revisited71,303
Voter apathy in British elections: causes and remedies11,701
Lobbying and public affairs in the UK: The relationship to political marketing11,051
Short Messaging Services (SMS) and banking10,145
Consumer benefits and acceptance of genetically modified food9,096
Does negative advertising work?7,909
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,566
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,060
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,327
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,938
Country of origin and confidence in quality of imported foods in China3,802
Culture, values and Japanese tourism behaviour3,460
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,360
Selection criteria for country of origin of food imports by European food distributors3,122
A framework for a destination reputation management process: A case study of three destinations2,981
Strategic Planning in Agricultural Niche Markets2,845
The impact of leadership on eCommerce system success in small and medium enterprises context2,793
Pioneering advantage and product-country image: evidence from China2,754
Consumer Culture in China: Consumption Face2,689
Determinants of trust in imported food products: perceptions of European gatekeepers2,615
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,530
Machiavellian marketing: justifying ends and means in the modern politics2,495
Machiavelli, political marketing and reinventing government2,461
Perceptions of political marketing in Sweden: a comparative perspective2,458
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,370
Influence of International Trade Agreements on Entry Strategy2,320
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,296
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,283
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,281
Humanlike brands and metaphor: applications and consequences2,213
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,038
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,910
Quantifying compliance costs of small businesses in New Zealand1,892
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,879
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,828
Marketing education: recommendations for targeting Asian students - Report 31,799
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,772
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,673
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,331
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,275
Pricing differentials for organic, ordinary and genetically modified food1,254
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,197
Unintended effects of ethnically targeted advertising1,158
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,083
Brand trust as quality cues in online tertiary education984
Relationship building in small businesses - the case of linking personal selling with collectivism961
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period880
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences869
Marketing in Asia Pacific: integrating theory with practice838
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction781
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study742
Littering and its impact on Tonga's destination image742
Residential mobility and changing energy related behaviour742
Antecedent of brand trust in e-tertiary education717
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System689
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans674
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises612
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing588
Consumption of Organic Fruits and Vegetables in Chennai, India588
Marketing education: a guide to better targeting of Malaysian students - Report 1552
Marketing education: a guide to better targeting of Asian students - Report 2525
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships518
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process489
Fuel Poverty in New Zealand — Implications for Policy412
The symbolic consumption of music327
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market268
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics251
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context247
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector199
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising190
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites190
Consumers and Their Brand Love Relationships178
Marketing Faculty & Ph.D. Supervision: A House Divided153
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature139
Ph.D. Supervision as a House Divided: Implications for Policy137
The meat purchase decision : An experimental study134
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries130
Home truths : understanding the key motives that underlie consumer home choice124
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters114
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing109
GREEN Grid Choice Modelling preliminary report98
The service quality of Māori tourism operators : a gap analysis86
Customer preferences and service design in the New Zealand-North Asian industrial shipping market74
Industrial service design: an examination of Chinese choice preferences for shipping services70
Building customer-based-brand-equity through packaging70
The evolution of the business case for corporate social responsibility : construction and development in Europe68
The Ram Selection Process: A Network Perspective57
Dynamic ideologies : insights from the Slow Food movement51
Materials Matter: How Non-human Actors Shape Consumption Practices and Experiences in Consumption Communities1

Top authors (141 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

File downloads
Harris, Phil102,093
Kolovos, Ioannis90,450
Knight, John G22,822
Holdsworth, David K19,314
Mather, Damien W16,067
Harris, Charles Phillip11,051
Tanakinjal, Geoffrey Harvey10,145
Benwell, George L8,732
Deans, Kenneth R8,732
Ghandour, Ahmad8,732
Fam, Kim-Shyan7,920
Gray, Vaughan Ronald7,566
Gao, Hongzhi6,556
Hocking, Briar Morgan6,060
Chung, Kim-Choy5,190
Faucher, Jean-Baptiste4,776
Watkins, Leah3,460
Ward, Matthew3,360
Lock, Andrew3,327
Ermen, David2,981
Cuthbert, Ronald Hugh2,845
Simpson, Lisa2,758
Xia, Zhenhua (Raymond)2,689
Chai, Joe C Y2,530
Mather, Damien William2,516
Nievelt, Terese2,458
Mitchell, Robert2,370
Hamlin, Robert Philip2,325
Perera, Muthukuttige Pramuk Arjuna2,320
Macshane, Scott2,296
Boulanouar, Aisha Wood2,281
Avis, Mark2,213
Cuthbert, Ronald2,038
Henry, James2,038
Mitchell, Robert Wyndham1,910
Alexander, W Robert J1,892
Bell, John D1,892
Knowles, Stephen1,892
Insch, Andrea1,879
Polson, Tabi1,828
Caple, Susan1,772
Bishop, David1,673
Sunaryo, Lenny1,331
Lowry, Brooke1,275
Thomas, Chris1,273
Al-Imamy, Saifeddin1,197
De Run, Ernest Cyril1,158
Mutch, Nicola Esme1,083
Tan, Shin Shin984
Yang, Lin959
Chatkaewnapanon, Yuthasak880
Gnoth, Juergen781
Elder, Daniel742
Fifita, Lomipeau Teisa742
Gnoth, Daniel703
Al-Mahoozi, Hussam689
Grieve, Campbell674
Kovalenko, Andriy588
Pandey, Ritu588
Schulz, Marcus518
Vikan, Rasmus489
McKague, Fathimath412
Wijland, Roel398
Larsen, Gretchen327
Stachowski, Christopher268
Mueller-Heumann, Guenther251
Le, Tam247
Bayne, Karen190
Breese, Hayden Patrick190
Luo, Shanshan178
Hamlin, Robert P134
Khoo-Lattimore, Cathryn Suan Chin124
Friend, Lorraine A.114
Tran, Khai Trieu109
Duncan, Tara103
Neuninger, Rosemarie103
Williams, John Richard98
Renata, Steven M86
Dixon, Kirsten Leigh74
Henry, Glenys Ann70
McAtamney, Melanie70
Breitbarth, Tim68
Mirosa, Miranda51
Daniel, Gnoth39
Hamlin, Robert3
Abarashi, Jamal1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

File downloads
United States35,677
United Kingdom20,427
China14,195
New Zealand10,621
Indonesia9,553
India9,393
Malaysia6,541
Germany6,214
Philippines5,890
Nigeria5,260
Australia4,474
France4,122
Canada3,709
Egypt3,183
Kenya3,105
Russia2,855
Netherlands2,715
Pakistan2,704
Ghana2,473
South Africa2,409
Iran2,395
Poland2,346
Ukraine2,310
Turkey2,290
Romania2,200
Japan2,099
Zimbabwe2,080
Thailand2,020
Singapore1,874
Italy1,757
Mexico1,623
Vietnam1,585
Hong Kong1,542
Sweden1,401
Czech Republic1,382
Spain1,376
Algeria1,343
Greece1,340
Portugal1,192
Belgium1,153
Denmark1,120
Morocco1,115
Ireland1,078
Slovakia980
South Korea975
Sri Lanka959
Brazil942
Ethiopia929
Switzerland917
Taiwan903
Lithuania812
Colombia804
Jamaica737
Bangladesh728
Zambia610
United Arab Emirates606
Tanzania575
Hungary556
Tunisia553
Austria552
Uganda541
Saudi Arabia529
Bulgaria514
Iraq514
Lebanon484
Albania482
Macedonia468
Trinidad and Tobago461
Croatia448
Finland431
Latvia427
Israel410
Serbia402
Argentina396
Mauritius363
Peru347
Chile340
Norway337
Cameroon327
Botswana326
EU311
Nepal293
Georgia284
Bosnia and Herzegovina269
Jordan266
Estonia254
Slovenia250
Ecuador244
Venezuela228
Palestine218
Cyprus202
Oman201
Myanmar196
A1190
Sudan185
Bahrain184
Cambodia183
Malawi176
Syria169
Armenia164

Top cities views

File downloads
Zhengzhou7,541
Jakarta3,044
Auckland2,369
London1,966
Beijing1,755
Lagos1,674
Kuala Lumpur1,423
Redmond1,349
Wilmington1,179
Mountain View1,164
Chicago1,126
Hanoi1,042
Singapore1,039
Houston1,033
Dunedin1,000
Cairo850
Mumbai849
Ann Arbor800
Bangkok765
Kingston718
Islamabad713
Nairobi680
Ottawa650
Accra641
New Delhi640
Wellington631
Central District621
Boardman598
Dallas575
Christchurch570
Harare562
Ashburn544
Paris528
New York515
Bucharest514
Bangalore498
Hamilton495
Seattle469
Buffalo456
Delhi456
Athens411
Leeds410
Istanbul407
Moscow406
Seoul392
Simi Valley390
Manchester388
Colombo364
Mexico362
Washington361
Los Angeles359
Toronto359
Manila357
Karachi347
Taipei347
Quezon City341
Guangzhou337
Woodbridge335
Dhaka334
Johannesburg329
Makati328
Shanghai313
University Park309
Sydney307
Lahore305
Bratislava298
Liberty296
Tehran296
Nottingham294
Bandung292
Chongqing290
Melbourne288
Surabaya285
Stockholm282
Columbus274
Amsterdam271
Saint Petersburg271
Dublin265
Fairfield264
Cambridge263
Philadelphia261
Petaling Jaya258
Wuhan249
Norwich248
Gurgaon242
Pretoria242
Palo Alto238
Gaborone235
Bogotá232
Birmingham231
Bronx230
Hyderabad229
Warwick218
Madras217
Brisbane209
Cebu209
Berlin207
Sheffield204
Warsaw204
Ankara202