This page shows usage statistics for items in the collection: Marketing collection

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Current month8841,857
Previous month8631,648
All dates244,496192,622
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Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

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File downloads
Political marketing and political communication: the relationship revisited72,234
Voter apathy in British elections: causes and remedies11,918
Lobbying and public affairs in the UK: The relationship to political marketing11,239
Short Messaging Services (SMS) and banking10,163
Consumer benefits and acceptance of genetically modified food9,128
Does negative advertising work?7,924
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,571
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,209
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,353
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems5,018
Country of origin and confidence in quality of imported foods in China3,818
Culture, values and Japanese tourism behaviour3,599
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,431
Selection criteria for country of origin of food imports by European food distributors3,132
A framework for a destination reputation management process: A case study of three destinations2,995
Strategic Planning in Agricultural Niche Markets2,927
The impact of leadership on eCommerce system success in small and medium enterprises context2,820
Consumer Culture in China: Consumption Face2,800
Pioneering advantage and product-country image: evidence from China2,761
Determinants of trust in imported food products: perceptions of European gatekeepers2,661
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,545
Machiavellian marketing: justifying ends and means in the modern politics2,518
Machiavelli, political marketing and reinventing government2,479
Perceptions of political marketing in Sweden: a comparative perspective2,472
Influence of International Trade Agreements on Entry Strategy2,432
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,389
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,319
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,307
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,293
Humanlike brands and metaphor: applications and consequences2,244
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,045
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,980
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,959
Quantifying compliance costs of small businesses in New Zealand1,909
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,886
Marketing education: recommendations for targeting Asian students - Report 31,801
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,799
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,705
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,370
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,347
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,325
Pricing differentials for organic, ordinary and genetically modified food1,269
Unintended effects of ethnically targeted advertising1,200
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,129
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.1,077
Brand trust as quality cues in online tertiary education992
Relationship building in small businesses - the case of linking personal selling with collectivism972
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period889
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences876
Marketing in Asia Pacific: integrating theory with practice853
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction844
Residential mobility and changing energy related behaviour772
Littering and its impact on Tonga's destination image754
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study746
Antecedent of brand trust in e-tertiary education719
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System705
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans703
Consumption of Organic Fruits and Vegetables in Chennai, India655
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises618
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing598
Marketing education: a guide to better targeting of Malaysian students - Report 1555
Marketing education: a guide to better targeting of Asian students - Report 2530
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships527
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process514
Fuel Poverty in New Zealand — Implications for Policy484
The symbolic consumption of music434
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context299
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market274
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics255
Consumers and Their Brand Love Relationships231
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites231
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising224
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector211
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability183
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing176
Marketing Faculty & Ph.D. Supervision: A House Divided156
The meat purchase decision : An experimental study149
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature142
Ph.D. Supervision as a House Divided: Implications for Policy139
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries136
Home truths : understanding the key motives that underlie consumer home choice133
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters115
GREEN Grid Choice Modelling preliminary report104
The service quality of Māori tourism operators : a gap analysis95
Customer preferences and service design in the New Zealand-North Asian industrial shipping market83
Building customer-based-brand-equity through packaging83
The evolution of the business case for corporate social responsibility : construction and development in Europe77
Industrial service design: an examination of Chinese choice preferences for shipping services74
Dynamic ideologies : insights from the Slow Food movement68
The Ram Selection Process: A Network Perspective64
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective32
Identity construction in online dating19
Factors that Influence Cruise Tourists’ Decision-Making at the Destination1
Materials Matter: How Non-human Actors Shape Consumption Practices and Experiences in Consumption Communities1

Top authors (144 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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File downloads
Harris, Phil103,389
Kolovos, Ioannis91,613
Knight, John G22,960
Holdsworth, David K19,434
Mather, Damien W16,170
Harris, Charles Phillip11,239
Tanakinjal, Geoffrey Harvey10,163
Benwell, George L8,791
Deans, Kenneth R8,791
Ghandour, Ahmad8,791
Fam, Kim-Shyan7,973
Gray, Vaughan Ronald7,571
Gao, Hongzhi6,579
Hocking, Briar Morgan6,209
Chung, Kim-Choy5,226
Faucher, Jean-Baptiste4,856
Watkins, Leah3,599
Ward, Matthew3,431
Lock, Andrew3,348
Ermen, David2,995
Cuthbert, Ronald Hugh2,927
Xia, Zhenhua (Raymond)2,800
Simpson, Lisa2,771
Chai, Joe C Y2,545
Mather, Damien William2,532
Nievelt, Terese2,472
Perera, Muthukuttige Pramuk Arjuna2,432
Mitchell, Robert2,389
Hamlin, Robert Philip2,337
Macshane, Scott2,319
Boulanouar, Aisha Wood2,307
Avis, Mark2,244
Cuthbert, Ronald2,045
Henry, James2,045
Polson, Tabi1,980
Mitchell, Robert Wyndham1,959
Alexander, W Robert J1,909
Bell, John D1,909
Knowles, Stephen1,909
Insch, Andrea1,886
Caple, Susan1,799
Bishop, David1,705
Lowry, Brooke1,370
Sunaryo, Lenny1,347
Al-Imamy, Saifeddin1,325
Thomas, Chris1,291
De Run, Ernest Cyril1,200
Mutch, Nicola Esme1,129
Eusebius, Shobhit1,077
Tan, Shin Shin992
Yang, Lin970
Chatkaewnapanon, Yuthasak889
Gnoth, Juergen844
Fifita, Lomipeau Teisa754
Elder, Daniel746
Gnoth, Daniel733
Al-Mahoozi, Hussam705
Grieve, Campbell703
Pandey, Ritu655
Kovalenko, Andriy598
Schulz, Marcus527
Vikan, Rasmus514
McKague, Fathimath484
Larsen, Gretchen434
Wijland, Roel398
Le, Tam299
Stachowski, Christopher274
Mueller-Heumann, Guenther255
Bayne, Karen231
Luo, Shanshan231
Breese, Hayden Patrick224
Wilkes, James Allan183
Tran, Khai Trieu176
Hamlin, Robert P149
Khoo-Lattimore, Cathryn Suan Chin133
Friend, Lorraine A.115
Williams, John Richard104
Duncan, Tara103
Neuninger, Rosemarie103
Renata, Steven M95
Dixon, Kirsten Leigh83
Henry, Glenys Ann83
Breitbarth, Tim77
McAtamney, Melanie74
Mirosa, Miranda68
Daniel, Gnoth39
Makhal, Annesha Bernadette32
Lloyd, Nicola Marie19
Hamlin, Robert3
Abarashi, Jamal1
Zhang, Lei1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

File downloads
United States36,439
United Kingdom20,768
China14,380
New Zealand10,872
Indonesia9,692
India9,525
Malaysia6,589
Germany6,325
Philippines5,977
Nigeria5,320
Australia4,540
France4,169
Canada3,805
Egypt3,203
Kenya3,139
Russia3,089
Netherlands2,758
Pakistan2,730
Ghana2,485
South Africa2,428
Iran2,418
Poland2,376
Ukraine2,353
Turkey2,340
Romania2,266
Japan2,129
Zimbabwe2,108
Thailand2,050
Singapore1,883
Italy1,808
Vietnam1,645
Mexico1,636
Hong Kong1,566
Czech Republic1,452
Sweden1,418
Spain1,402
Greece1,401
Algeria1,354
Portugal1,210
Belgium1,181
Morocco1,126
Denmark1,125
Ireland1,091
South Korea998
Slovakia996
Sri Lanka982
Brazil962
Ethiopia940
Switzerland927
Taiwan920
Lithuania818
Colombia816
Jamaica768
Bangladesh734
Zambia617
United Arab Emirates606
Tanzania580
Hungary568
Saudi Arabia561
Austria557
Tunisia555
Uganda543
Iraq542
Bulgaria537
Lebanon493
Albania487
Macedonia470
Croatia467
Trinidad and Tobago461
Finland447
Latvia437
Israel418
Serbia402
Argentina399
Mauritius364
Peru350
Chile345
Norway341
Cameroon328
Botswana327
EU314
Nepal299
Georgia287
Bosnia and Herzegovina273
Jordan273
Slovenia265
Estonia255
Ecuador244
Palestine238
Venezuela229
Cyprus208
Oman202
Myanmar197
Bahrain195
A1193
Cambodia187
Sudan186
Malawi182
Syria169
Armenia168

Top cities views

File downloads
Zhengzhou7,541
Jakarta3,073
Auckland2,459
London1,973
Beijing1,775
Lagos1,674
Kuala Lumpur1,432
Redmond1,356
Wilmington1,202
Mountain View1,165
Chicago1,129
Hanoi1,073
Houston1,070
Singapore1,044
Dunedin1,006
Cairo850
Mumbai850
Ann Arbor831
Bangkok772
Kingston744
Islamabad717
Nairobi680
Ottawa673
Wellington651
Accra642
New Delhi640
Central District632
Ashburn620
Boardman614
Dallas581
Christchurch580
Harare565
Bucharest539
Paris532
New York523
Bangalore512
Hamilton502
Delhi470
Seattle470
Buffalo468
Athens421
Moscow414
Istanbul411
Leeds410
Manchester400
Seoul395
Simi Valley390
Colombo379
Shanghai376
Guangzhou374
Los Angeles370
Mexico367
Washington361
Toronto359
Manila357
Taipei357
Karachi350
Quezon City342
Dhaka336
Woodbridge336
Makati333
Johannesburg330
Liberty319
Sydney314
University Park310
Fairfield306
Lahore305
Bandung304
Bratislava300
Nottingham298
Cambridge297
Tehran297
Chongqing291
Melbourne289
Surabaya287
Stockholm282
Saint Petersburg276
Columbus275
Amsterdam271
Dublin267
Petaling Jaya265
Philadelphia261
Wuhan252
Gurgaon251
Norwich248
Palo Alto243
Pretoria243
Gaborone236
Bogotá235
Hyderabad234
Birmingham233
Bronx230
Warwick227
Madras217
Brisbane212
Berlin209
Cebu209
Ankara208
Warsaw206
Phoenix205