This page shows usage statistics for items in the collection: Marketing collection

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Current month9631,109
Previous month1,6221,006
All dates228,554166,600
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Top items (151 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

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File downloads
Political marketing and political communication: the relationship revisited68,104
Voter apathy in British elections: causes and remedies11,432
Lobbying and public affairs in the UK: The relationship to political marketing10,577
Short Messaging Services (SMS) and banking10,118
Consumer benefits and acceptance of genetically modified food8,794
Does negative advertising work?7,887
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,559
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5,898
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework4,939
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,706
Country of origin and confidence in quality of imported foods in China3,746
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,304
Culture, values and Japanese tourism behaviour3,302
Selection criteria for country of origin of food imports by European food distributors3,110
A framework for a destination reputation management process: A case study of three destinations2,935
The impact of leadership on eCommerce system success in small and medium enterprises context2,756
Strategic Planning in Agricultural Niche Markets2,731
Pioneering advantage and product-country image: evidence from China2,723
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,518
Determinants of trust in imported food products: perceptions of European gatekeepers2,486
Machiavellian marketing: justifying ends and means in the modern politics2,458
Machiavelli, political marketing and reinventing government2,440
Perceptions of political marketing in Sweden: a comparative perspective2,436
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,321
Consumer Culture in China: Consumption Face2,269
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,262
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,259
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,230
Humanlike brands and metaphor: applications and consequences2,113
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods1,998
Influence of International Trade Agreements on Entry Strategy1,904
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,874
Quantifying compliance costs of small businesses in New Zealand1,848
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,782
Marketing education: recommendations for targeting Asian students - Report 31,778
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,703
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,667
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,548
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,291
Pricing differentials for organic, ordinary and genetically modified food1,173
Unintended effects of ethnically targeted advertising1,101
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,073
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,030
Brand trust as quality cues in online tertiary education962
Relationship building in small businesses - the case of linking personal selling with collectivism946
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period861
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences838
Marketing in Asia Pacific: integrating theory with practice832
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study728
Antecedent of brand trust in e-tertiary education706
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent666
Littering and its impact on Tonga's destination image660
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System658
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans653
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction611
Residential mobility and changing energy related behaviour605
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises602
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing570
Marketing education: a guide to better targeting of Malaysian students - Report 1526
Marketing education: a guide to better targeting of Asian students - Report 2516
Consumption of Organic Fruits and Vegetables in Chennai, India456
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process441
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships413
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market255
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics227
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector192
Fuel Poverty in New Zealand — Implications for Policy180
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites169
Marketing Faculty & Ph.D. Supervision: A House Divided149
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising147
Ph.D. Supervision as a House Divided: Implications for Policy132
The symbolic consumption of music126
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries122
The meat purchase decision : An experimental study116
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context107
Home truths : understanding the key motives that underlie consumer home choice99
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature85
GREEN Grid Choice Modelling preliminary report81
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters79
The service quality of Māori tourism operators : a gap analysis77
Customer preferences and service design in the New Zealand-North Asian industrial shipping market66
The evolution of the business case for corporate social responsibility : construction and development in Europe56
The Ram Selection Process: A Network Perspective49
Building customer-based-brand-equity through packaging40
Dynamic ideologies : insights from the Slow Food movement27
Industrial service design: an examination of Chinese choice preferences for shipping services23
Consumers and Their Brand Love Relationships15
Materials Matter: How Non-human Actors Shape Consumption Practices and Experiences in Consumption Communities1

Top authors (134 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; All dates

File downloads
Harris, Phil98,436
Kolovos, Ioannis86,960
Knight, John G22,204
Holdsworth, David K18,767
Mather, Damien W15,543
Harris, Charles Phillip10,577
Tanakinjal, Geoffrey Harvey10,118
Benwell, George L8,297
Deans, Kenneth R8,297
Ghandour, Ahmad8,297
Fam, Kim-Shyan7,820
Gray, Vaughan Ronald7,559
Gao, Hongzhi6,469
Hocking, Briar Morgan5,898
Chung, Kim-Choy5,130
Faucher, Jean-Baptiste4,544
Ward, Matthew3,304
Watkins, Leah3,302
Lock, Andrew3,274
Ermen, David2,935
Cuthbert, Ronald Hugh2,731
Simpson, Lisa2,722
Chai, Joe C Y2,518
Mather, Damien William2,487
Nievelt, Terese2,436
Mitchell, Robert2,321
Hamlin, Robert Philip2,276
Xia, Zhenhua (Raymond)2,269
Macshane, Scott2,259
Boulanouar, Aisha Wood2,230
Avis, Mark2,113
Cuthbert, Ronald1,998
Henry, James1,998
Perera, Muthukuttige Pramuk Arjuna1,904
Insch, Andrea1,874
Alexander, W Robert J1,848
Bell, John D1,848
Knowles, Stephen1,848
Mitchell, Robert Wyndham1,782
Polson, Tabi1,703
Caple, Susan1,667
Bishop, David1,548
Sunaryo, Lenny1,291
Thomas, Chris1,176
De Run, Ernest Cyril1,101
Lowry, Brooke1,073
Mutch, Nicola Esme1,030
Tan, Shin Shin962
Yang, Lin944
Chatkaewnapanon, Yuthasak861
Elder, Daniel728
Al-Imamy, Saifeddin666
Fifita, Lomipeau Teisa660
Al-Mahoozi, Hussam658
Grieve, Campbell653
Gnoth, Juergen611
Kovalenko, Andriy570
Gnoth, Daniel566
Pandey, Ritu456
Vikan, Rasmus441
Schulz, Marcus413
Wijland, Roel398
Stachowski, Christopher255
Mueller-Heumann, Guenther227
McKague, Fathimath180
Bayne, Karen169
Breese, Hayden Patrick147
Larsen, Gretchen126
Hamlin, Robert P116
Le, Tam107
Duncan, Tara103
Neuninger, Rosemarie103
Khoo-Lattimore, Cathryn Suan Chin99
Williams, John Richard81
Friend, Lorraine A.79
Renata, Steven M77
Dixon, Kirsten Leigh66
Breitbarth, Tim56
Henry, Glenys Ann40
Daniel, Gnoth39
Mirosa, Miranda27
McAtamney, Melanie23
Luo, Shanshan15
Hamlin, Robert3
Abarashi, Jamal1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States32,513
United Kingdom19,544
China13,832
New Zealand10,170
Indonesia9,296
India9,160
Malaysia6,424
Germany5,885
Philippines5,761
Nigeria5,149
Australia4,302
France3,962
Canada3,583
Egypt3,145
Kenya3,036
Pakistan2,653
Netherlands2,541
Russia2,507
Ghana2,403
Iran2,373
South Africa2,344
Poland2,280
Ukraine2,246
Turkey2,161
Romania2,048
Zimbabwe1,999
Thailand1,969
Japan1,968
Singapore1,842
Italy1,706
Mexico1,583
Vietnam1,513
Hong Kong1,502
Spain1,343
Sweden1,330
Algeria1,314
Greece1,301
Czech Republic1,256
Portugal1,167
Belgium1,109
Denmark1,098
Morocco1,088
Ireland1,042
Slovakia942
South Korea925
Sri Lanka918
Ethiopia914
Brazil905
Switzerland897
Taiwan858
Lithuania800
Colombia783
Bangladesh716
Jamaica675
Zambia600
United Arab Emirates597
Tanzania561
Tunisia550
Uganda535
Austria533
Hungary529
Saudi Arabia511
Iraq494
Albania475
Bulgaria470
Macedonia464
Lebanon463
Trinidad and Tobago452
Croatia429
Latvia420
Finland418
Israel402
Serbia391
Argentina382
Mauritius356
Peru336
Chile328
Norway323
Botswana321
EU300
Cameroon294
Nepal279
Georgia272
Bosnia and Herzegovina261
Jordan252
Estonia248
Slovenia244
Ecuador235
Venezuela222
Palestine211
Cyprus199
Oman199
Myanmar191
Cambodia179
Bahrain178
Sudan177
Malawi172
Syria163
Armenia161
Malta161

Top cities views

File downloads
Zhengzhou7,541
Jakarta2,929
Auckland2,239
London1,775
Beijing1,693
Lagos1,674
Kuala Lumpur1,383
Mountain View1,144
Chicago1,102
Singapore1,008
Hanoi980
Dunedin961
Wilmington952
Redmond859
Cairo849
Mumbai839
Houston835
Bangkok757
Islamabad692
Ann Arbor686
Nairobi676
Kingston671
Accra634
New Delhi634
Wellington614
Central District598
Ottawa591
Dallas563
Harare544
Christchurch531
Paris521
New York497
Hamilton488
Bangalore481
Bucharest478
Seattle452
Delhi435
Ashburn403
Athens402
Moscow390
Simi Valley390
Leeds385
Buffalo382
Istanbul379
Seoul379
Manchester376
Washington357
Manila356
Mexico355
Toronto354
Colombo346
Karachi340
Quezon City340
Taipei330
Makati326
Dhaka325
Guangzhou319
Johannesburg319
Woodbridge306
Lahore305
Shanghai300
Bratislava298
Los Angeles296
Tehran296
University Park292
Bandung289
Sydney288
Melbourne284
Boardman275
Surabaya275
Columbus274
Liberty271
Nottingham267
Dublin261
Stockholm261
Saint Petersburg256
Petaling Jaya254
Philadelphia254
Norwich242
Pretoria235
Gaborone230
Palo Alto230
Bronx229
Gurgaon229
Bogotá227
Birmingham225
Hyderabad223
Madras217
Cambridge213
Warwick213
Wuhan212
Cebu209
Chongqing203
Brisbane202
Kiez202
Warsaw201
Alexandria198
Edinburgh197
Santiago196
Ankara195