This page shows usage statistics for items in the collection: Marketing collection

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Current month5651,926
Previous month5772,281
All dates239,874182,932
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Top items (158 items total)

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Currently showing: File downloads; Current month

File downloads
Political marketing and political communication: the relationship revisited96
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.61
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent33
Lobbying and public affairs in the UK: The relationship to political marketing26
Culture, values and Japanese tourism behaviour21
Consumption of Organic Fruits and Vegetables in Chennai, India19
The symbolic consumption of music16
Voter apathy in British elections: causes and remedies13
Strategic Planning in Agricultural Niche Markets13
Influence of International Trade Agreements on Entry Strategy12
Fuel Poverty in New Zealand — Implications for Policy11
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context11
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?11
Unintended effects of ethnically targeted advertising10
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems10
Consumer Culture in China: Consumption Face10
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing9
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand9
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management9
Building customer-based-brand-equity through packaging9
Determinants of trust in imported food products: perceptions of European gatekeepers7
Quantifying compliance costs of small businesses in New Zealand6
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign5
Consumer benefits and acceptance of genetically modified food5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising5
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period5
Machiavellian marketing: justifying ends and means in the modern politics5
Consumers and Their Brand Love Relationships4
Does negative advertising work?4
Selection criteria for country of origin of food imports by European food distributors4
Myths and Reality: Meaning In Moroccan Muslim Women's Dress4
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction4
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.4
A framework for a destination reputation management process: A case study of three destinations4
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia4
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?3
The meat purchase decision : An experimental study3
The service quality of Māori tourism operators : a gap analysis3
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process3
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites3
Residential mobility and changing energy related behaviour3
Relationship building in small businesses - the case of linking personal selling with collectivism3
The impact of leadership on eCommerce system success in small and medium enterprises context3
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production3
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences2
Perceptions of political marketing in Sweden: a comparative perspective2
Pricing differentials for organic, ordinary and genetically modified food2
Marketing education: a guide to better targeting of Asian students - Report 22
Country of origin and confidence in quality of imported foods in China2
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System2
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2
Humanlike brands and metaphor: applications and consequences2
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing2
Littering and its impact on Tonga's destination image2
Brand trust as quality cues in online tertiary education2
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises2
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector2
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
Dynamic ideologies : insights from the Slow Food movement1
Industrial service design: an examination of Chinese choice preferences for shipping services1
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector1
Marketing education: recommendations for targeting Asian students - Report 31
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics1
Marketing education: a guide to better targeting of Malaysian students - Report 11
Pioneering advantage and product-country image: evidence from China1
An Investigation into the Role of Collaboration in the Development of a Regional Brand1
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study1
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships1
Marketing Faculty & Ph.D. Supervision: A House Divided1
Ph.D. Supervision as a House Divided: Implications for Policy1
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans1
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia1
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel1
Home truths : understanding the key motives that underlie consumer home choice1
GREEN Grid Choice Modelling preliminary report1
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models1
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market1
Machiavelli, political marketing and reinventing government1
Marketing in Asia Pacific: integrating theory with practice1
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters1
Short Messaging Services (SMS) and banking1
Antecedent of brand trust in e-tertiary education1
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries1
The Ram Selection Process: A Network Perspective1
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature1
The evolution of the business case for corporate social responsibility : construction and development in Europe1

Top authors (141 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Current month

File downloads
Harris, Phil128
Kolovos, Ioannis113
Polson, Tabi61
Al-Imamy, Saifeddin33
Harris, Charles Phillip26
Holdsworth, David K23
Knight, John G22
Watkins, Leah21
Pandey, Ritu19
Mather, Damien W18
Larsen, Gretchen16
Cuthbert, Ronald Hugh13
Fam, Kim-Shyan13
Perera, Muthukuttige Pramuk Arjuna12
Le, Tam11
Lowry, Brooke11
McKague, Fathimath11
Chung, Kim-Choy10
De Run, Ernest Cyril10
Faucher, Jean-Baptiste10
Xia, Zhenhua (Raymond)10
Henry, Glenys Ann9
Hocking, Briar Morgan9
Mitchell, Robert Wyndham9
Tran, Khai Trieu9
Benwell, George L7
Deans, Kenneth R7
Ghandour, Ahmad7
Alexander, W Robert J6
Bell, John D6
Knowles, Stephen6
Breese, Hayden Patrick5
Chatkaewnapanon, Yuthasak5
Thomas, Chris5
Ward, Matthew5
Bishop, David4
Boulanouar, Aisha Wood4
Chai, Joe C Y4
Ermen, David4
Gnoth, Juergen4
Hamlin, Robert Philip4
Lock, Andrew4
Luo, Shanshan4
Simpson, Lisa4
Bayne, Karen3
Gao, Hongzhi3
Gnoth, Daniel3
Hamlin, Robert P3
Mutch, Nicola Esme3
Renata, Steven M3
Sunaryo, Lenny3
Vikan, Rasmus3
Yang, Lin3
Al-Mahoozi, Hussam2
Avis, Mark2
Cuthbert, Ronald2
Fifita, Lomipeau Teisa2
Henry, James2
Insch, Andrea2
Kovalenko, Andriy2
Mather, Damien William2
Mitchell, Robert2
Nievelt, Terese2
Tan, Shin Shin2
Breitbarth, Tim1
Caple, Susan1
Dixon, Kirsten Leigh1
Elder, Daniel1
Friend, Lorraine A.1
Gray, Vaughan Ronald1
Grieve, Campbell1
Khoo-Lattimore, Cathryn Suan Chin1
Macshane, Scott1
McAtamney, Melanie1
Mirosa, Miranda1
Mueller-Heumann, Guenther1
Schulz, Marcus1
Stachowski, Christopher1
Tanakinjal, Geoffrey Harvey1
Williams, John Richard1

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
United States102
Russia101
United Kingdom39
New Zealand33
Canada23
Philippines20
Indonesia19
India12
Czech Republic10
Finland9
Netherlands8
Germany6
France6
Romania6
Slovakia6
South Africa6
Australia5
China5
Italy5
Belgium4
Greece4
Hong Kong4
Taiwan4
Ukraine4
Vietnam4
Cyprus3
Egypt3
Japan3
Kyrgyzstan3
Latvia3
Malawi3
Portugal3
Argentina2
Bangladesh2
Brazil2
Switzerland2
Spain2
Kenya2
Morocco2
Mexico2
Malaysia2
Pakistan2
Poland2
Sweden2
Thailand2
Turkey2
Armenia1
Austria1
Bulgaria1
Chile1
Colombia1
Guam1
Ireland1
Israel1
Iraq1
Cambodia1
South Korea1
Sri Lanka1
Moldova1
Mongolia1
Mauritius1
Nigeria1
Nepal1
Puerto Rico1
Saudi Arabia1
Seychelles1
Singapore1
Uzbekistan1
Zimbabwe1

Top cities views

File downloads
Stevenage14
Fairfield10
Mesquite10
Ashburn7
Auckland7
Houston6
Port Moody6
Wilmington6
Jakarta4
Raleigh4
Wellington4
Bucharest3
Central District3
Dallas3
Edmonton3
Ho Chi Minh City3
Ingré3
Makati3
Athens2
Buenos Aires2
Buffalo2
Christchurch2
Delhi2
Downers Grove2
Eden Prairie2
Edinburgh2
Guangzhou2
Hastings2
Huntingdon2
Hyderabad2
Larnaca2
Liverpool2
Lombard2
Lubbock2
Masterton2
Murwillumbah2
Oakland2
Palo Alto2
Pasig2
Taipei2
Thessaloníki2
Westford2
Albany1
Anaheim1
Ann Arbor1
Auburn Hills1
Bangalore1
Barcelona1
Beijing1
Beverly Hills1
Boardman1
Botucatu1
Bradford1
Büdelsdorf1
Cambridge1
Chisinau1
Chula Vista1
Colombo1
Corsico1
Cuauhtémoc1
Dalmeny1
Dearborn1
Den Bosch1
Detroit1
Detva1
Dhaka1
Eskisehir1
Fazal1
Garching1
Garza García1
Glasgow1
Gurgaon1
Halifax1
Hangzhou1
Hanoi1
Hilo1
Huai Khwang1
Iasi1
Jacksonville1
Kathmandu1
Knoxville1
Kolkata1
Kuala Lumpur1
Laguna Hills1
Lansing1
London1
Lower Hutt1
Manchester1
Mississauga1
Münster1
Nashua1
New York1
Nicosia1
Nukari1
Pampanga1
Petaling Jaya1
Pocatello1
Pontianak1
Pretoria1
Quezon City1