This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month206396
Previous month9111,929
All dates244,729193,091
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Top items (161 items total)

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Currently showing: File downloads; Current month

File downloads
Lobbying and public affairs in the UK: The relationship to political marketing68
Political marketing and political communication: the relationship revisited14
Consumer Culture in China: Consumption Face14
Identity construction in online dating13
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.11
Voter apathy in British elections: causes and remedies9
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand7
Culture, values and Japanese tourism behaviour7
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability6
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent6
Consumer benefits and acceptance of genetically modified food5
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems3
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management3
A framework for a destination reputation management process: A case study of three destinations3
Fuel Poverty in New Zealand — Implications for Policy2
Consumers and Their Brand Love Relationships2
Determinants of trust in imported food products: perceptions of European gatekeepers2
An Investigation into the Role of Collaboration in the Development of a Regional Brand2
Strategic Planning in Agricultural Niche Markets2
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2
Influence of International Trade Agreements on Entry Strategy2
The impact of leadership on eCommerce system success in small and medium enterprises context2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
The symbolic consumption of music1
Perceptions of political marketing in Sweden: a comparative perspective1
Unintended effects of ethnically targeted advertising1
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction1
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites1
Residential mobility and changing energy related behaviour1
Antecedent of brand trust in e-tertiary education1
Machiavellian marketing: justifying ends and means in the modern politics1
Consumption of Organic Fruits and Vegetables in Chennai, India1

Top authors (144 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
Netherlands70
United States31
New Zealand14
United Kingdom10
Germany7
Ukraine7
China6
India5
Philippines5
Nigeria4
France3
Japan3
Greece2
Indonesia2
Cambodia2
Malaysia2
Russia2
Sweden2
Singapore2
Australia1
Belgium1
Canada1
Czech Republic1
Egypt1
Jamaica1
Kenya1
Sri Lanka1
Morocco1
Mexico1
Poland1
Portugal1
Seychelles1
Slovakia1
Turkey1
Vietnam1
South Africa1

Top cities views

File downloads
Augusta10
Shanghai5
Auckland3
Liberty3
Ann Arbor2
Athens2
Bolsward2
Cheltenham2
Christchurch2
Dresden2
Eden Prairie2
Houston2
Linköping2
San Jose2
Somerset2
Southend2
Suri2
Zoetermeer2
Adelaide1
Anaheim1
Austin1
Boardman1
Boulogne-billancourt1
Buffalo1
Bulacan1
Colombo1
Gaggenau1
Guangzhou1
Hamburg1
Hanoi1
Istanbul1
Johannesburg1
Khemisset1
Kingston1
Mahé1
Moscow1
Mumbai1
Nelson1
Nezahualcóyotl1
Orange1
Porirua1
Preah1
Roxas1
San Francisco1
Saskatoon1
Scottsdale1
Tauranga1
Tempe1
Trnava1
Washington1
Wellington1