This page shows usage statistics for items in the collection: Marketing collection

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Current month702818
Previous month1,6221,006
All dates228,293166,309
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Top items (150 items total)

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Currently showing: File downloads; Current month

File downloads
Political marketing and political communication: the relationship revisited196
Lobbying and public affairs in the UK: The relationship to political marketing44
Consumer Culture in China: Consumption Face44
Fuel Poverty in New Zealand — Implications for Policy29
Strategic Planning in Agricultural Niche Markets28
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework28
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?27
Consumer benefits and acceptance of genetically modified food25
Influence of International Trade Agreements on Entry Strategy23
The symbolic consumption of music18
Voter apathy in British elections: causes and remedies18
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand15
Culture, values and Japanese tourism behaviour15
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems13
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context12
Determinants of trust in imported food products: perceptions of European gatekeepers12
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.10
Humanlike brands and metaphor: applications and consequences10
Pricing differentials for organic, ordinary and genetically modified food9
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent9
Consumption of Organic Fruits and Vegetables in Chennai, India8
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences7
Consumers and Their Brand Love Relationships6
Unintended effects of ethnically targeted advertising6
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel6
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.6
Myths and Reality: Meaning In Moroccan Muslim Women's Dress5
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia5
The impact of leadership on eCommerce system success in small and medium enterprises context5
Building customer-based-brand-equity through packaging5
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?4
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System4
Quantifying compliance costs of small businesses in New Zealand3
Industrial service design: an examination of Chinese choice preferences for shipping services3
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study3
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships3
Home truths : understanding the key motives that underlie consumer home choice3
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market3
Machiavelli, political marketing and reinventing government3
Residential mobility and changing energy related behaviour3
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production3
An Investigation into the Role of Collaboration in the Development of a Regional Brand2
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2
Brand trust as quality cues in online tertiary education2
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
Perceptions of political marketing in Sweden: a comparative perspective1
Does negative advertising work?1
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign1
Pioneering advantage and product-country image: evidence from China1
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing1
The meat purchase decision : An experimental study1
Littering and its impact on Tonga's destination image1
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites1
Relationship building in small businesses - the case of linking personal selling with collectivism1
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1
Antecedent of brand trust in e-tertiary education1
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature1

Top authors (133 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
United States260
United Kingdom66
New Zealand48
Nigeria21
Canada16
Russia14
Turkey14
Germany11
A110
China9
Malaysia9
Portugal9
Poland8
South Africa8
Australia7
Bulgaria7
Czech Republic7
Japan7
Philippines7
Sweden7
Indonesia6
Zimbabwe6
Brazil5
France5
Netherlands5
Thailand5
Taiwan5
Greece4
India4
Italy4
Pakistan4
El Salvador4
Argentina3
Iraq3
Iran3
Nepal3
Romania3
Saudi Arabia3
Ukraine3
Vietnam3
Ecuador2
Finland2
Ghana2
Ireland2
Sri Lanka2
Slovakia2
Anguilla1
Albania1
Armenia1
Bangladesh1
Botswana1
Colombia1
Costa Rica1
Algeria1
Spain1
Ethiopia1
Georgia1
Guatemala1
Hong Kong1
Hungary1
Israel1
Isle Of Man1
Jordan1
Kenya1
Lebanon1
Peru1
Serbia1
Seychelles1
Singapore1
Senegal1

Top cities views

File downloads
Redmond44
Boardman23
Rexburg23
Houston18
Auckland17
Fairfield17
Wilmington17
Ashburn14
Cambridge8
Port Orchard7
Ottawa6
Ann Arbor5
Hastings5
Montréal5
Istanbul4
San Salvador4
Shanghai4
Sialkot4
Woodbridge4
Auburn3
Buenos Aires3
Groningen3
Johannesburg3
Kuala Lumpur3
Nanaimo3
Nashua3
Abuja2
Alameda2
Arbil2
Atlanta2
Bangkok2
Caselle Lurani2
Christchurch2
Edison2
Hanoi2
Indianapolis2
Kathmandu2
Las Vegas2
Lodz2
Manassas2
Mountain View2
Northampton2
Ostrov2
Paraparaumu2
Prague2
Rotorua2
Selangor2
Tehran2
Timaru2
Adana1
Adiyaman1
Bandung1
Beijing1
Beirã1
Belgrade1
Bloomsbury1
Bogotá1
Boston1
Brooklyn1
Central District1
Cheboksary1
Chernivtsi1
Chiang Mai1
Colombo1
Columbus1
Costa Mesa1
Dhaka1
Douglas1
Dunedin1
Fortaleza1
Gaborone1
Galati1
Garlasco1
Gdansk1
George Hill1
Greensborough1
Guangzhou1
Guayaquil1
Hackenheim1
Hangzhou1
Harare1
Henderson1
Ilford1
Izmir1
Jacksonville1
Jakarta1
Lagos1
Lahela1
Liberty1
Limerick1
London1
Lower Hutt1
Manchester1
Marietta1
Mumbai1
Nagold1
Nanchang1
Nanjing1
Nelson1
New Delhi1