Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	382	606
Previous month	911	1,929
All dates	244,905	193,301

Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Political marketing and political communication: the relationship revisited	160
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability	70
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	67
Voter apathy in British elections: causes and remedies	64
Culture, values and Japanese tourism behaviour	49
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	42
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.	40
Lobbying and public affairs in the UK: The relationship to political marketing	32
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	25
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective	24
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	24
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	23
Influence of International Trade Agreements on Entry Strategy	20
Consumer Culture in China: Consumption Face	20
Identity construction in online dating	19
The symbolic consumption of music	14
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	12
Humanlike brands and metaphor: applications and consequences	11
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	11
Consumers and Their Brand Love Relationships	10
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	10
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	9
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	8
Consumption of Organic Fruits and Vegetables in Chennai, India	8
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans	7
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites	7
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing	6
Determinants of trust in imported food products: perceptions of European gatekeepers	6
Strategic Planning in Agricultural Niche Markets	6
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?	6
Machiavelli, political marketing and reinventing government	6
The impact of leadership on eCommerce system success in small and medium enterprises context	6
A framework for a destination reputation management process: A case study of three destinations	6
Machiavellian marketing: justifying ends and means in the modern politics	5
Quantifying compliance costs of small businesses in New Zealand	4
Fuel Poverty in New Zealand — Implications for Policy	4
Dynamic ideologies : insights from the Slow Food movement	4
Consumer benefits and acceptance of genetically modified food	4
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	4
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production	4
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences	3
Perceptions of political marketing in Sweden: a comparative perspective	3
Unintended effects of ethnically targeted advertising	3
An Investigation into the Role of Collaboration in the Development of a Regional Brand	3
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	3
Littering and its impact on Tonga's destination image	3
Does negative advertising work?	2
Marketing education: a guide to better targeting of Asian students - Report 2	2
Marketing education: a guide to better targeting of Malaysian students - Report 1	2
Myths and Reality: Meaning In Moroccan Muslim Women's Dress	2
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing	2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models	2
Residential mobility and changing energy related behaviour	2
Relationship building in small businesses - the case of linking personal selling with collectivism	2
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia	2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility	2
Factors that Influence Cruise Tourists’ Decision-Making at the Destination	1
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector	1
Marketing education: recommendations for targeting Asian students - Report 3	1
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics	1
Pioneering advantage and product-country image: evidence from China	1
Country of origin and confidence in quality of imported foods in China	1
Selection criteria for country of origin of food imports by European food distributors	1
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel	1
Home truths : understanding the key motives that underlie consumer home choice	1
Marketing in Asia Pacific: integrating theory with practice	1
Brand trust as quality cues in online tertiary education	1
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period	1
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector	1
Short Messaging Services (SMS) and banking	1
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature	1
The evolution of the business case for corporate social responsibility : construction and development in Europe	1

Top authors (144 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Harris, Phil	266
Kolovos, Ioannis	226
Wilkes, James Allan	70
Polson, Tabi	67
Watkins, Leah	49
Hocking, Briar Morgan	42
Eusebius, Shobhit	40
Harris, Charles Phillip	32
Faucher, Jean-Baptiste	25
Al-Imamy, Saifeddin	24
Makhal, Annesha Bernadette	24
Ward, Matthew	23
Perera, Muthukuttige Pramuk Arjuna	20
Xia, Zhenhua (Raymond)	20
Lloyd, Nicola Marie	19
Benwell, George L	15
Deans, Kenneth R	15
Ghandour, Ahmad	15
Knight, John G	14
Larsen, Gretchen	14
Holdsworth, David K	13
Le, Tam	12
Avis, Mark	11
Lowry, Brooke	11
Mather, Damien W	11
Fam, Kim-Shyan	10
Luo, Shanshan	10
Mitchell, Robert Wyndham	10
Gnoth, Juergen	8
Pandey, Ritu	8
Bayne, Karen	7
Grieve, Campbell	7
Cuthbert, Ronald Hugh	6
Ermen, David	6
Lock, Andrew	6
Mutch, Nicola Esme	6
Tran, Khai Trieu	6
Chung, Kim-Choy	5
Thomas, Chris	5
Alexander, W Robert J	4
Bell, John D	4
Knowles, Stephen	4
McKague, Fathimath	4
Mirosa, Miranda	4
Sunaryo, Lenny	4
Vikan, Rasmus	4
Bishop, David	3
Caple, Susan	3
De Run, Ernest Cyril	3
Fifita, Lomipeau Teisa	3
Nievelt, Terese	3
Simpson, Lisa	3
Boulanouar, Aisha Wood	2
Chai, Joe C Y	2
Gao, Hongzhi	2
Gnoth, Daniel	2
Kovalenko, Andriy	2
Mather, Damien William	2
Mitchell, Robert	2
Yang, Lin	2
Breitbarth, Tim	1
Chatkaewnapanon, Yuthasak	1
Insch, Andrea	1
Khoo-Lattimore, Cathryn Suan Chin	1
Macshane, Scott	1
Mueller-Heumann, Guenther	1
Tan, Shin Shin	1
Tanakinjal, Geoffrey Harvey	1
Zhang, Lei	1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	154
United Kingdom	79
New Zealand	50
Nigeria	43
Philippines	35
Indonesia	31
India	30
Germany	23
Russia	23
Canada	18
China	18
Netherlands	18
Thailand	17
Jamaica	15
Sri Lanka	13
Greece	12
Malaysia	12
Belgium	11
Pakistan	11
Romania	11
Turkey	10
Bulgaria	9
Italy	9
Iran	8
Slovenia	8
Australia	7
Brazil	7
France	7
Croatia	7
Iraq	7
Czech Republic	6
Jordan	6
Saudi Arabia	6
Switzerland	5
Spain	5
Hong Kong	5
Japan	5
Morocco	5
Poland	5
Vietnam	5
Zambia	5
Hungary	4
Zimbabwe	4
Colombia	3
South Korea	3
Lebanon	3
Panama	3
Portugal	3
Slovakia	3
Senegal	3
Antigua and Barbuda	2
Armenia	2
Chile	2
Finland	2
Ireland	2
Israel	2
Kenya	2
Lithuania	2
Moldova	2
Seychelles	2
Sweden	2
Tunisia	2
Ukraine	2
South Africa	2
Austria	1
Bangladesh	1
Bahrain	1
Cyprus	1
Algeria	1
Estonia	1
Egypt	1
Ghana	1
Honduras	1
Cambodia	1
Saint Lucia	1
Latvia	1
Libya	1
Montenegro	1
Mongolia	1
Malta	1
Malawi	1
Mexico	1
Norway	1
Singapore	1
Timor-Leste	1
Uganda	1

Top cities views

	File downloads
Southend	38
Auckland	24
Fairfield	15
Kingston	15
Ann Arbor	14
Liberty	13
San Francisco	13
Colombo	11
Yogyakarta	11
Falls Church	10
Ljubljana	8
Shanghai	8
Los Angeles	7
Alliston	6
Cambridge	6
Jakarta	6
Central District	5
Nelson	5
Ottawa	5
Riyadh	5
Band	4
Bangalore	4
Bangkok	4
Boardman	4
Guangdong	4
Gurgaon	4
Hanoi	4
Moscow	4
Pilot Mountain	4
Reading	4
Scottsdale	4
Ankara	3
Athens	3
Bad Kreuznach	3
Christchurch	3
Harare	3
Hollywood	3
Islamabad	3
Kansanshi	3
Kuala Lumpur	3
Noida	3
Petaling Jaya	3
Phoenix	3
Pulheim	3
Beijing	2
Benfleet	2
Berlin	2
Bishops Stortford	2
Bratislava	2
Cassada Gardens	2
Changchun	2
Chicago	2
Cluj-napoca	2
Denpasar	2
Eden Prairie	2
Gent	2
Gresham	2
Hamilton	2
Houston	2
Leawood	2
Matawan	2
Medellín	2
Mississauga	2
Montréal	2
Parnell	2
Pratteln	2
Provo	2
Rancho Santa Margarita	2
Redmond	2
Saint Petersburg	2
Santiago	2
Somerset	2
Te Atatu	2
Vilvoorde	2
Ada	1
Ampang	1
Angera	1
Ashburn	1
Atlanta	1
Baidyabati	1
Banjarmasin	1
Barañáin	1
Beirut	1
Birmingham	1
Bogor	1
Bruxelles	1
Bucharest	1
Buffalo	1
Buford	1
Burlington	1
Camberley	1
Campbell	1
Castries	1
Certaldo	1
Ceska	1
Chattanooga	1
Chelyabinsk	1
Chessington	1
Chisinau	1
Chongqing	1