This page shows usage statistics for items in the collection: Marketing collection

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Current month226250
Previous month1,3931,199
All dates230,669168,599
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Top items (151 items total)

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Currently showing: File downloads; Previous month

File downloads
Political marketing and political communication: the relationship revisited562
Lobbying and public affairs in the UK: The relationship to political marketing105
Consumer Culture in China: Consumption Face90
Voter apathy in British elections: causes and remedies61
Consumer benefits and acceptance of genetically modified food45
Influence of International Trade Agreements on Entry Strategy45
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework39
Culture, values and Japanese tourism behaviour33
Humanlike brands and metaphor: applications and consequences30
The symbolic consumption of music29
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems24
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?23
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context20
Fuel Poverty in New Zealand — Implications for Policy14
Consumers and Their Brand Love Relationships14
Residential mobility and changing energy related behaviour14
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management13
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent13
Determinants of trust in imported food products: perceptions of European gatekeepers12
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics12
Country of origin and confidence in quality of imported foods in China12
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.12
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand8
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility8
Industrial service design: an examination of Chinese choice preferences for shipping services7
Marketing education: a guide to better targeting of Malaysian students - Report 17
Pricing differentials for organic, ordinary and genetically modified food6
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign6
Unintended effects of ethnically targeted advertising6
A framework for a destination reputation management process: A case study of three destinations6
Consumption of Organic Fruits and Vegetables in Chennai, India6
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising5
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction5
The impact of leadership on eCommerce system success in small and medium enterprises context5
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production5
Quantifying compliance costs of small businesses in New Zealand4
An Investigation into the Role of Collaboration in the Development of a Regional Brand4
Strategic Planning in Agricultural Niche Markets4
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel4
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market4
Machiavelli, political marketing and reinventing government4
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period4
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia4
Dynamic ideologies : insights from the Slow Food movement3
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences3
Perceptions of political marketing in Sweden: a comparative perspective3
Myths and Reality: Meaning In Moroccan Muslim Women's Dress3
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?3
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study3
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans3
The meat purchase decision : An experimental study3
Machiavellian marketing: justifying ends and means in the modern politics3
Building customer-based-brand-equity through packaging3
Does negative advertising work?2
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.2
Home truths : understanding the key motives that underlie consumer home choice2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2
Brand trust as quality cues in online tertiary education2
Short Messaging Services (SMS) and banking2
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature2
Selection criteria for country of origin of food imports by European food distributors1
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships1
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia1
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing1
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process1
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters1
Relationship building in small businesses - the case of linking personal selling with collectivism1
Antecedent of brand trust in e-tertiary education1
The Ram Selection Process: A Network Perspective1

Top authors (134 authors total)

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Top visitors' geographic locations

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Top country views

File downloads
United States436
United Kingdom134
Germany48
Indonesia42
Japan36
Ghana34
China32
Kenya31
India28
New Zealand26
Nigeria22
Australia21
Russia21
France20
Canada16
Romania14
Italy13
Thailand12
Slovakia11
Zimbabwe11
Brazil10
South Korea10
Malaysia10
Poland10
Turkey10
Ireland9
Ukraine9
Greece8
Hong Kong8
Philippines8
Vietnam8
South Africa8
Jordan7
A16
Jamaica6
Sri Lanka6
Netherlands6
Pakistan6
Czech Republic5
Spain5
Hungary5
Mexico5
Algeria4
Ecuador4
Egypt4
Iran4
Taiwan4
Colombia3
Georgia3
Iraq3
Norway3
Nepal3
Venezuela3
Albania2
Switzerland2
Croatia2
Israel2
Portugal2
Sweden2
Afghanistan1
Armenia1
Argentina1
Bosnia and Herzegovina1
Belgium1
Bulgaria1
Bolivia1
Belarus1
The Democratic Republic Of Congo1
Estonia1
Ethiopia1
Honduras1
Cambodia1
Lebanon1
Lithuania1
Morocco1
Moldova1
Mozambique1
Oman1
Peru1
Saudi Arabia1
Singapore1
Slovenia1
Somalia1
Trinidad and Tobago1
Tanzania1

Top cities views

File downloads
Redmond96
Houston45
Fairfield40
Boardman32
Wilmington30
Berlin20
Ashburn18
Leeds14
Nottingham13
Beijing12
Shibuya12
London10
Jakarta9
Wuhan8
Ann Arbor7
Auckland7
Hanoi7
Athens6
Kingston6
Moscow6
Padang6
Perth6
Bucharest5
Budapest5
Los Angeles5
Sydney5
Yogyakarta5
Atlanta4
Cambridge4
Cattolica4
Islamabad4
Istanbul4
Kuala Lumpur4
Montréal4
Ottawa4
Quito4
Taipei4
Xuzhou4
Bangalore3
Central District3
Colombo3
Cuauhtémoc3
Hamilton3
Kuching3
Lodz3
Manassas3
Manchester3
Myjava3
New York3
Philadelphia3
Phoenix3
Pilot Mountain3
Polska3
Quarry Bay3
Surabaya3
Sutton3
Swansea3
Wellington3
Woodbridge3
Arrigorriaga2
Bhandup2
Caracas2
Cardiff2
Chattanooga2
Cluj-napoca2
Columbia2
Dearborn2
Delhi2
Denver2
Duisburg2
Dunedin2
Eden Prairie2
Edison2
Hangzhou2
Izmir2
Jawalakhel2
Kolkata2
Liberty2
Londrina2
Menteng2
Minneapolis2
Mountain View2
Ostrava2
Poznan2
Provo2
Reuil2
San Jose2
Tauranga2
Tokyo2
Amherst1
Amman1
Angeles City1
Annapolis1
Antalya1
Ashton-under-lyne1
Bangkok1
Barquisimeto1
Beirut1
Belfast1
Bogotá1