Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	1,246	2,809
Previous month	995	2,055
All dates	251,607	205,117

Top items (164 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Political marketing and political communication: the relationship revisited	227
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing	62
Culture, values and Japanese tourism behaviour	49
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability	48
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.	37
Identity construction in online dating	36
Consumer Culture in China: Consumption Face	35
Voter apathy in British elections: causes and remedies	31
Lobbying and public affairs in the UK: The relationship to political marketing	30
Consumer benefits and acceptance of genetically modified food	25
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	23
Fuel Poverty in New Zealand — Implications for Policy	22
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	21
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	19
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective	18
The symbolic consumption of music	16
Factors that Influence Cruise Tourists’ Decision-Making at the Destination	16
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	16
Consumers and Their Brand Love Relationships	15
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?	15
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	15
Myths and Reality: Meaning In Moroccan Muslim Women's Dress	14
Determinants of trust in imported food products: perceptions of European gatekeepers	13
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	13
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	11
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	11
Influence of International Trade Agreements on Entry Strategy	11
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study	9
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites	9
Consumption of Organic Fruits and Vegetables in Chennai, India	9
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	8
Humanlike brands and metaphor: applications and consequences	7
Residential mobility and changing energy related behaviour	7
An Investigation into the Role of Collaboration in the Development of a Regional Brand	6
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	6
Strategic Planning in Agricultural Niche Markets	5
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods	5
The impact of leadership on eCommerce system success in small and medium enterprises context	5
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector	5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising	4
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market	4
Short Messaging Services (SMS) and banking	4
Does negative advertising work?	3
Country of origin and confidence in quality of imported foods in China	3
Selection criteria for country of origin of food imports by European food distributors	3
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models	3
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia	3
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	3
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production	3
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility	3
Quantifying compliance costs of small businesses in New Zealand	2
Dynamic ideologies : insights from the Slow Food movement	2
Unintended effects of ethnically targeted advertising	2
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships	2
Customer preferences and service design in the New Zealand-North Asian industrial shipping market	2
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel	2
Brand trust as quality cues in online tertiary education	2
Industrial service design: an examination of Chinese choice preferences for shipping services	1
Perceptions of political marketing in Sweden: a comparative perspective	1
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics	1
Pioneering advantage and product-country image: evidence from China	1
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System	1
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans	1
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	1
The meat purchase decision : An experimental study	1
The service quality of Māori tourism operators : a gap analysis	1
Littering and its impact on Tonga's destination image	1
Machiavelli, political marketing and reinventing government	1
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises	1
A framework for a destination reputation management process: A case study of three destinations	1
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries	1
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature	1

Top authors (147 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Harris, Phil	282
Kolovos, Ioannis	261
Tran, Khai Trieu	62
Watkins, Leah	49
Wilkes, James Allan	48
Knight, John G	45
Holdsworth, David K	44
Mather, Damien W	41
Eusebius, Shobhit	37
Lloyd, Nicola Marie	36
Xia, Zhenhua (Raymond)	35
Harris, Charles Phillip	30
Mitchell, Robert Wyndham	23
McKague, Fathimath	22
Le, Tam	21
Ward, Matthew	19
Makhal, Annesha Bernadette	18
Al-Imamy, Saifeddin	16
Larsen, Gretchen	16
Zhang, Lei	16
Faucher, Jean-Baptiste	15
Luo, Shanshan	15
Mutch, Nicola Esme	15
Boulanouar, Aisha Wood	14
Gnoth, Juergen	13
Hocking, Briar Morgan	11
Perera, Muthukuttige Pramuk Arjuna	11
Polson, Tabi	11
Bayne, Karen	9
Benwell, George L	9
Deans, Kenneth R	9
Elder, Daniel	9
Ghandour, Ahmad	9
Pandey, Ritu	9
Lowry, Brooke	8
Avis, Mark	7
Gnoth, Daniel	7
Caple, Susan	6
Vikan, Rasmus	6
Chung, Kim-Choy	5
Cuthbert, Ronald	5
Cuthbert, Ronald Hugh	5
Hamlin, Robert Philip	5
Henry, James	5
Insch, Andrea	5
Breese, Hayden Patrick	4
Gao, Hongzhi	4
Mather, Damien William	4
Stachowski, Christopher	4
Tanakinjal, Geoffrey Harvey	4
Chai, Joe C Y	3
Fam, Kim-Shyan	3
Mitchell, Robert	3
Sunaryo, Lenny	3
Alexander, W Robert J	2
Bell, John D	2
De Run, Ernest Cyril	2
Dixon, Kirsten Leigh	2
Knowles, Stephen	2
Macshane, Scott	2
Mirosa, Miranda	2
Schulz, Marcus	2
Tan, Shin Shin	2
Al-Mahoozi, Hussam	1
Bishop, David	1
Ermen, David	1
Fifita, Lomipeau Teisa	1
Grieve, Campbell	1
Hamlin, Robert P	1
Lock, Andrew	1
McAtamney, Melanie	1
Mueller-Heumann, Guenther	1
Nievelt, Terese	1
Renata, Steven M	1
Thomas, Chris	1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	178
New Zealand	64
Chile	45
Indonesia	43
United Kingdom	42
China	34
India	31
France	26
Australia	22
Germany	20
Malaysia	20
Czech Republic	19
Jamaica	18
Russia	17
South Africa	16
Italy	15
Kenya	15
Poland	14
Ethiopia	13
Nigeria	13
Greece	12
Netherlands	12
Romania	12
Vietnam	12
Canada	10
Saudi Arabia	10
Portugal	9
Egypt	8
Bulgaria	7
Turkey	7
Iran	6
Japan	6
Sweden	6
Philippines	5
Spain	4
Georgia	4
Israel	4
South Korea	4
Sri Lanka	4
Morocco	4
Seychelles	4
Slovakia	4
Thailand	4
Taiwan	4
Ukraine	4
Zimbabwe	4
Albania	3
Colombia	3
Ghana	3
Croatia	3
Mozambique	3
Peru	3
United Arab Emirates	2
Belgium	2
Brazil	2
Denmark	2
Algeria	2
Hong Kong	2
Hungary	2
Iraq	2
Jersey	2
Mexico	2
Pakistan	2
Zambia	2
Argentina	1
Austria	1
Botswana	1
Cyprus	1
EU	1
Finland	1
Ireland	1
Saint Kitts And Nevis	1
Kazakhstan	1
Lebanon	1
Montenegro	1
Norway	1
Serbia	1
Sudan	1
Singapore	1
Uganda	1
Samoa	1

Top cities views

	File downloads
Jakarta	23
Falls Church	19
Kingston	17
Cambridge	16
Auckland	15
Norwalk	12
Hanoi	11
Anaheim	10
Shenyang	9
Houston	8
Johannesburg	8
Fairfield	7
Phoenix	7
San Francisco	6
Sofia	6
Wellington	6
York	6
Athens	5
Boardman	5
Indianapolis	5
Bangalore	4
Erlangen	4
Guangzhou	4
Gurgaon	4
Henderson	4
Lusby	4
Ottawa	4
Palo Alto	4
Redmond	4
Somerset	4
Suri	4
Wilmington	4
Amsterdam	3
Ashburn	3
Bangkok	3
Beijing	3
Cairo	3
Colombo	3
Kuala Lumpur	3
London	3
Mahé	3
Maputo	3
Oakland	3
Pati	3
Täby	3
Buffalo	2
Campbell	2
Central District	2
Changsha	2
Chennai	2
Christchurch	2
Dallas	2
Delft	2
El Segundo	2
Hamilton	2
Harbin	2
Kajang	2
León	2
Liberty	2
Los Corrales	2
Mount Waverley	2
Mountain View	2
Nanjing	2
New Plymouth	2
Pilot Mountain	2
Praha	2
Salerno	2
Shepherdstown	2
Southend	2
Taipei	2
Teaneck	2
Thames	2
Victoria	2
Warwick	2
Woodbridge	2
Alta	1
Ankara	1
Ann Arbor	1
Arraiolos	1
Aurora	1
Austin	1
Baabda	1
Baddi	1
Basseterre	1
Bekasi	1
Beograd	1
Boeblingen	1
Bogotá	1
Bucharest	1
Cape Town	1
Changshahsien	1
Cluj-napoca	1
Copenhagen	1
Daytona Beach	1
Delhi	1
Dinozé	1
Dortmund	1
Downers Grove	1
Dunedin	1
Eden Prairie	1