Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	226	250
Previous month	1,393	1,199
All dates	230,669	168,599

Top items (151 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Political marketing and political communication: the relationship revisited	562
Lobbying and public affairs in the UK: The relationship to political marketing	105
Consumer Culture in China: Consumption Face	90
Voter apathy in British elections: causes and remedies	61
Consumer benefits and acceptance of genetically modified food	45
Influence of International Trade Agreements on Entry Strategy	45
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	39
Culture, values and Japanese tourism behaviour	33
Humanlike brands and metaphor: applications and consequences	30
The symbolic consumption of music	29
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	24
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	23
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	20
Fuel Poverty in New Zealand — Implications for Policy	14
Consumers and Their Brand Love Relationships	14
Residential mobility and changing energy related behaviour	14
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	13
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	13
Determinants of trust in imported food products: perceptions of European gatekeepers	12
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics	12
Country of origin and confidence in quality of imported foods in China	12
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	12
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	8
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility	8
Industrial service design: an examination of Chinese choice preferences for shipping services	7
Marketing education: a guide to better targeting of Malaysian students - Report 1	7
Pricing differentials for organic, ordinary and genetically modified food	6
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	6
Unintended effects of ethnically targeted advertising	6
A framework for a destination reputation management process: A case study of three destinations	6
Consumption of Organic Fruits and Vegetables in Chennai, India	6
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System	5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising	5
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	5
The impact of leadership on eCommerce system success in small and medium enterprises context	5
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production	5
Quantifying compliance costs of small businesses in New Zealand	4
An Investigation into the Role of Collaboration in the Development of a Regional Brand	4
Strategic Planning in Agricultural Niche Markets	4
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel	4
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market	4
Machiavelli, political marketing and reinventing government	4
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period	4
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia	4
Dynamic ideologies : insights from the Slow Food movement	3
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences	3
Perceptions of political marketing in Sweden: a comparative perspective	3
Myths and Reality: Meaning In Moroccan Muslim Women's Dress	3
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?	3
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study	3
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans	3
The meat purchase decision : An experimental study	3
Machiavellian marketing: justifying ends and means in the modern politics	3
Building customer-based-brand-equity through packaging	3
Does negative advertising work?	2
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	2
Home truths : understanding the key motives that underlie consumer home choice	2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models	2
Brand trust as quality cues in online tertiary education	2
Short Messaging Services (SMS) and banking	2
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature	2
Selection criteria for country of origin of food imports by European food distributors	1
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships	1
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia	1
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing	1
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	1
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises	1
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters	1
Relationship building in small businesses - the case of linking personal selling with collectivism	1
Antecedent of brand trust in e-tertiary education	1
The Ram Selection Process: A Network Perspective	1

Top authors (134 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Harris, Phil	644
Kolovos, Ioannis	625
Harris, Charles Phillip	105
Xia, Zhenhua (Raymond)	90
Knight, John G	76
Holdsworth, David K	69
Mather, Damien W	64
Benwell, George L	45
Deans, Kenneth R	45
Ghandour, Ahmad	45
Perera, Muthukuttige Pramuk Arjuna	45
Watkins, Leah	33
Avis, Mark	30
Larsen, Gretchen	29
Faucher, Jean-Baptiste	24
Lowry, Brooke	23
Le, Tam	20
Gnoth, Daniel	14
Luo, Shanshan	14
McKague, Fathimath	14
Al-Imamy, Saifeddin	13
Fam, Kim-Shyan	13
Mitchell, Robert Wyndham	13
Gao, Hongzhi	12
Mueller-Heumann, Guenther	12
Polson, Tabi	12
Thomas, Chris	10
Chung, Kim-Choy	8
Hocking, Briar Morgan	8
Mitchell, Robert	8
McAtamney, Melanie	7
De Run, Ernest Cyril	6
Ermen, David	6
Lock, Andrew	6
Pandey, Ritu	6
Ward, Matthew	6
Al-Mahoozi, Hussam	5
Breese, Hayden Patrick	5
Gnoth, Juergen	5
Sunaryo, Lenny	5
Alexander, W Robert J	4
Bell, John D	4
Caple, Susan	4
Chai, Joe C Y	4
Chatkaewnapanon, Yuthasak	4
Cuthbert, Ronald Hugh	4
Knowles, Stephen	4
Macshane, Scott	4
Stachowski, Christopher	4
Boulanouar, Aisha Wood	3
Elder, Daniel	3
Grieve, Campbell	3
Hamlin, Robert P	3
Henry, Glenys Ann	3
Mirosa, Miranda	3
Mutch, Nicola Esme	3
Nievelt, Terese	3
Bishop, David	2
Khoo-Lattimore, Cathryn Suan Chin	2
Mather, Damien William	2
Tan, Shin Shin	2
Tanakinjal, Geoffrey Harvey	2
Friend, Lorraine A.	1
Gray, Vaughan Ronald	1
Kovalenko, Andriy	1
Schulz, Marcus	1
Simpson, Lisa	1
Vikan, Rasmus	1
Yang, Lin	1

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	436
United Kingdom	134
Germany	48
Indonesia	42
Japan	36
Ghana	34
China	32
Kenya	31
India	28
New Zealand	26
Nigeria	22
Australia	21
Russia	21
France	20
Canada	16
Romania	14
Italy	13
Thailand	12
Slovakia	11
Zimbabwe	11
Brazil	10
South Korea	10
Malaysia	10
Poland	10
Turkey	10
Ireland	9
Ukraine	9
Greece	8
Hong Kong	8
Philippines	8
Vietnam	8
South Africa	8
Jordan	7
A1	6
Jamaica	6
Sri Lanka	6
Netherlands	6
Pakistan	6
Czech Republic	5
Spain	5
Hungary	5
Mexico	5
Algeria	4
Ecuador	4
Egypt	4
Iran	4
Taiwan	4
Colombia	3
Georgia	3
Iraq	3
Norway	3
Nepal	3
Venezuela	3
Albania	2
Switzerland	2
Croatia	2
Israel	2
Portugal	2
Sweden	2
Afghanistan	1
Armenia	1
Argentina	1
Bosnia and Herzegovina	1
Belgium	1
Bulgaria	1
Bolivia	1
Belarus	1
The Democratic Republic Of Congo	1
Estonia	1
Ethiopia	1
Honduras	1
Cambodia	1
Lebanon	1
Lithuania	1
Morocco	1
Moldova	1
Mozambique	1
Oman	1
Peru	1
Saudi Arabia	1
Singapore	1
Slovenia	1
Somalia	1
Trinidad and Tobago	1
Tanzania	1

Top cities views

	File downloads
Redmond	96
Houston	45
Fairfield	40
Boardman	32
Wilmington	30
Berlin	20
Ashburn	18
Leeds	14
Nottingham	13
Beijing	12
Shibuya	12
London	10
Jakarta	9
Wuhan	8
Ann Arbor	7
Auckland	7
Hanoi	7
Athens	6
Kingston	6
Moscow	6
Padang	6
Perth	6
Bucharest	5
Budapest	5
Los Angeles	5
Sydney	5
Yogyakarta	5
Atlanta	4
Cambridge	4
Cattolica	4
Islamabad	4
Istanbul	4
Kuala Lumpur	4
Montréal	4
Ottawa	4
Quito	4
Taipei	4
Xuzhou	4
Bangalore	3
Central District	3
Colombo	3
Cuauhtémoc	3
Hamilton	3
Kuching	3
Lodz	3
Manassas	3
Manchester	3
Myjava	3
New York	3
Philadelphia	3
Phoenix	3
Pilot Mountain	3
Polska	3
Quarry Bay	3
Surabaya	3
Sutton	3
Swansea	3
Wellington	3
Woodbridge	3
Arrigorriaga	2
Bhandup	2
Caracas	2
Cardiff	2
Chattanooga	2
Cluj-napoca	2
Columbia	2
Dearborn	2
Delhi	2
Denver	2
Duisburg	2
Dunedin	2
Eden Prairie	2
Edison	2
Hangzhou	2
Izmir	2
Jawalakhel	2
Kolkata	2
Liberty	2
Londrina	2
Menteng	2
Minneapolis	2
Mountain View	2
Ostrava	2
Poznan	2
Provo	2
Reuil	2
San Jose	2
Tauranga	2
Tokyo	2
Amherst	1
Amman	1
Angeles City	1
Annapolis	1
Antalya	1
Ashton-under-lyne	1
Bangkok	1
Barquisimeto	1
Beirut	1
Belfast	1
Bogotá	1