This page shows usage statistics for items in the collection: Marketing collection

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Current month1,2462,809
Previous month9952,055
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Top items (164 items total)

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File downloads
Political marketing and political communication: the relationship revisited227
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing62
Culture, values and Japanese tourism behaviour49
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability48
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.37
Identity construction in online dating36
Consumer Culture in China: Consumption Face35
Voter apathy in British elections: causes and remedies31
Lobbying and public affairs in the UK: The relationship to political marketing30
Consumer benefits and acceptance of genetically modified food25
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management23
Fuel Poverty in New Zealand — Implications for Policy22
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context21
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign19
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective18
The symbolic consumption of music16
Factors that Influence Cruise Tourists’ Decision-Making at the Destination16
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent16
Consumers and Their Brand Love Relationships15
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?15
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems15
Myths and Reality: Meaning In Moroccan Muslim Women's Dress14
Determinants of trust in imported food products: perceptions of European gatekeepers13
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction13
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.11
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand11
Influence of International Trade Agreements on Entry Strategy11
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study9
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites9
Consumption of Organic Fruits and Vegetables in Chennai, India9
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?8
Humanlike brands and metaphor: applications and consequences7
Residential mobility and changing energy related behaviour7
An Investigation into the Role of Collaboration in the Development of a Regional Brand6
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process6
Strategic Planning in Agricultural Niche Markets5
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods5
The impact of leadership on eCommerce system success in small and medium enterprises context5
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising4
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market4
Short Messaging Services (SMS) and banking4
Does negative advertising work?3
Country of origin and confidence in quality of imported foods in China3
Selection criteria for country of origin of food imports by European food distributors3
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models3
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia3
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework3
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production3
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility3
Quantifying compliance costs of small businesses in New Zealand2
Dynamic ideologies : insights from the Slow Food movement2
Unintended effects of ethnically targeted advertising2
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships2
Customer preferences and service design in the New Zealand-North Asian industrial shipping market2
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2
Brand trust as quality cues in online tertiary education2
Industrial service design: an examination of Chinese choice preferences for shipping services1
Perceptions of political marketing in Sweden: a comparative perspective1
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics1
Pioneering advantage and product-country image: evidence from China1
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans1
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1
The meat purchase decision : An experimental study1
The service quality of Māori tourism operators : a gap analysis1
Littering and its impact on Tonga's destination image1
Machiavelli, political marketing and reinventing government1
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1
A framework for a destination reputation management process: A case study of three destinations1
Pricing for profit in dynamic competitive markets using logit demand models: closed form optima and some corollaries1
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature1

Top authors (147 authors total)

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Top visitors' geographic locations

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Top country views

File downloads
United States178
New Zealand64
Chile45
Indonesia43
United Kingdom42
China34
India31
France26
Australia22
Germany20
Malaysia20
Czech Republic19
Jamaica18
Russia17
South Africa16
Italy15
Kenya15
Poland14
Ethiopia13
Nigeria13
Greece12
Netherlands12
Romania12
Vietnam12
Canada10
Saudi Arabia10
Portugal9
Egypt8
Bulgaria7
Turkey7
Iran6
Japan6
Sweden6
Philippines5
Spain4
Georgia4
Israel4
South Korea4
Sri Lanka4
Morocco4
Seychelles4
Slovakia4
Thailand4
Taiwan4
Ukraine4
Zimbabwe4
Albania3
Colombia3
Ghana3
Croatia3
Mozambique3
Peru3
United Arab Emirates2
Belgium2
Brazil2
Denmark2
Algeria2
Hong Kong2
Hungary2
Iraq2
Jersey2
Mexico2
Pakistan2
Zambia2
Argentina1
Austria1
Botswana1
Cyprus1
EU1
Finland1
Ireland1
Saint Kitts And Nevis1
Kazakhstan1
Lebanon1
Montenegro1
Norway1
Serbia1
Sudan1
Singapore1
Uganda1
Samoa1

Top cities views

File downloads
Jakarta23
Falls Church19
Kingston17
Cambridge16
Auckland15
Norwalk12
Hanoi11
Anaheim10
Shenyang9
Houston8
Johannesburg8
Fairfield7
Phoenix7
San Francisco6
Sofia6
Wellington6
York6
Athens5
Boardman5
Indianapolis5
Bangalore4
Erlangen4
Guangzhou4
Gurgaon4
Henderson4
Lusby4
Ottawa4
Palo Alto4
Redmond4
Somerset4
Suri4
Wilmington4
Amsterdam3
Ashburn3
Bangkok3
Beijing3
Cairo3
Colombo3
Kuala Lumpur3
London3
Mahé3
Maputo3
Oakland3
Pati3
Täby3
Buffalo2
Campbell2
Central District2
Changsha2
Chennai2
Christchurch2
Dallas2
Delft2
El Segundo2
Hamilton2
Harbin2
Kajang2
León2
Liberty2
Los Corrales2
Mount Waverley2
Mountain View2
Nanjing2
New Plymouth2
Pilot Mountain2
Praha2
Salerno2
Shepherdstown2
Southend2
Taipei2
Teaneck2
Thames2
Victoria2
Warwick2
Woodbridge2
Alta1
Ankara1
Ann Arbor1
Arraiolos1
Aurora1
Austin1
Baabda1
Baddi1
Basseterre1
Bekasi1
Beograd1
Boeblingen1
Bogotá1
Bucharest1
Cape Town1
Changshahsien1
Cluj-napoca1
Copenhagen1
Daytona Beach1
Delhi1
Dinozé1
Dortmund1
Downers Grove1
Dunedin1
Eden Prairie1