This page shows usage statistics for items in the collection: Marketing collection

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Current month382606
Previous month9111,929
All dates244,905193,301
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Top items (161 items total)

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File downloads
Political marketing and political communication: the relationship revisited160
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability70
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.67
Voter apathy in British elections: causes and remedies64
Culture, values and Japanese tourism behaviour49
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand42
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.40
Lobbying and public affairs in the UK: The relationship to political marketing32
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems25
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective24
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent24
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign23
Influence of International Trade Agreements on Entry Strategy20
Consumer Culture in China: Consumption Face20
Identity construction in online dating19
The symbolic consumption of music14
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context12
Humanlike brands and metaphor: applications and consequences11
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?11
Consumers and Their Brand Love Relationships10
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management10
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework9
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction8
Consumption of Organic Fruits and Vegetables in Chennai, India8
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans7
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites7
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing6
Determinants of trust in imported food products: perceptions of European gatekeepers6
Strategic Planning in Agricultural Niche Markets6
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?6
Machiavelli, political marketing and reinventing government6
The impact of leadership on eCommerce system success in small and medium enterprises context6
A framework for a destination reputation management process: A case study of three destinations6
Machiavellian marketing: justifying ends and means in the modern politics5
Quantifying compliance costs of small businesses in New Zealand4
Fuel Poverty in New Zealand — Implications for Policy4
Dynamic ideologies : insights from the Slow Food movement4
Consumer benefits and acceptance of genetically modified food4
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process4
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production4
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences3
Perceptions of political marketing in Sweden: a comparative perspective3
Unintended effects of ethnically targeted advertising3
An Investigation into the Role of Collaboration in the Development of a Regional Brand3
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.3
Littering and its impact on Tonga's destination image3
Does negative advertising work?2
Marketing education: a guide to better targeting of Asian students - Report 22
Marketing education: a guide to better targeting of Malaysian students - Report 12
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2
Residential mobility and changing energy related behaviour2
Relationship building in small businesses - the case of linking personal selling with collectivism2
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
Factors that Influence Cruise Tourists’ Decision-Making at the Destination1
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector1
Marketing education: recommendations for targeting Asian students - Report 31
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics1
Pioneering advantage and product-country image: evidence from China1
Country of origin and confidence in quality of imported foods in China1
Selection criteria for country of origin of food imports by European food distributors1
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel1
Home truths : understanding the key motives that underlie consumer home choice1
Marketing in Asia Pacific: integrating theory with practice1
Brand trust as quality cues in online tertiary education1
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period1
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1
Short Messaging Services (SMS) and banking1
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature1
The evolution of the business case for corporate social responsibility : construction and development in Europe1

Top authors (144 authors total)

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Top visitors' geographic locations

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Top country views

File downloads
United States154
United Kingdom79
New Zealand50
Nigeria43
Philippines35
Indonesia31
India30
Germany23
Russia23
Canada18
China18
Netherlands18
Thailand17
Jamaica15
Sri Lanka13
Greece12
Malaysia12
Belgium11
Pakistan11
Romania11
Turkey10
Bulgaria9
Italy9
Iran8
Slovenia8
Australia7
Brazil7
France7
Croatia7
Iraq7
Czech Republic6
Jordan6
Saudi Arabia6
Switzerland5
Spain5
Hong Kong5
Japan5
Morocco5
Poland5
Vietnam5
Zambia5
Hungary4
Zimbabwe4
Colombia3
South Korea3
Lebanon3
Panama3
Portugal3
Slovakia3
Senegal3
Antigua and Barbuda2
Armenia2
Chile2
Finland2
Ireland2
Israel2
Kenya2
Lithuania2
Moldova2
Seychelles2
Sweden2
Tunisia2
Ukraine2
South Africa2
Austria1
Bangladesh1
Bahrain1
Cyprus1
Algeria1
Estonia1
Egypt1
Ghana1
Honduras1
Cambodia1
Saint Lucia1
Latvia1
Libya1
Montenegro1
Mongolia1
Malta1
Malawi1
Mexico1
Norway1
Singapore1
Timor-Leste1
Uganda1

Top cities views

File downloads
Southend38
Auckland24
Fairfield15
Kingston15
Ann Arbor14
Liberty13
San Francisco13
Colombo11
Yogyakarta11
Falls Church10
Ljubljana8
Shanghai8
Los Angeles7
Alliston6
Cambridge6
Jakarta6
Central District5
Nelson5
Ottawa5
Riyadh5
Band4
Bangalore4
Bangkok4
Boardman4
Guangdong4
Gurgaon4
Hanoi4
Moscow4
Pilot Mountain4
Reading4
Scottsdale4
Ankara3
Athens3
Bad Kreuznach3
Christchurch3
Harare3
Hollywood3
Islamabad3
Kansanshi3
Kuala Lumpur3
Noida3
Petaling Jaya3
Phoenix3
Pulheim3
Beijing2
Benfleet2
Berlin2
Bishops Stortford2
Bratislava2
Cassada Gardens2
Changchun2
Chicago2
Cluj-napoca2
Denpasar2
Eden Prairie2
Gent2
Gresham2
Hamilton2
Houston2
Leawood2
Matawan2
Medellín2
Mississauga2
Montréal2
Parnell2
Pratteln2
Provo2
Rancho Santa Margarita2
Redmond2
Saint Petersburg2
Santiago2
Somerset2
Te Atatu2
Vilvoorde2
Ada1
Ampang1
Angera1
Ashburn1
Atlanta1
Baidyabati1
Banjarmasin1
Barañáin1
Beirut1
Birmingham1
Bogor1
Bruxelles1
Bucharest1
Buffalo1
Buford1
Burlington1
Camberley1
Campbell1
Castries1
Certaldo1
Ceska1
Chattanooga1
Chelyabinsk1
Chessington1
Chisinau1
Chongqing1