This page shows usage statistics for items in the collection: Marketing collection

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Current month770688
Previous month7631,513
All dates236,274175,321
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Top items (156 items total)

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File downloads
Political marketing and political communication: the relationship revisited214
Fuel Poverty in New Zealand — Implications for Policy48
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework41
Consumer benefits and acceptance of genetically modified food38
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction28
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context27
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent24
Voter apathy in British elections: causes and remedies22
Consumers and Their Brand Love Relationships17
Influence of International Trade Agreements on Entry Strategy16
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.15
Consumer Culture in China: Consumption Face14
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems12
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?12
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing11
Marketing education: recommendations for targeting Asian students - Report 310
Strategic Planning in Agricultural Niche Markets10
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising10
The symbolic consumption of music9
Lobbying and public affairs in the UK: The relationship to political marketing9
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?9
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand9
A framework for a destination reputation management process: A case study of three destinations9
Humanlike brands and metaphor: applications and consequences8
Dynamic ideologies : insights from the Slow Food movement7
Country of origin and confidence in quality of imported foods in China7
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management7
Culture, values and Japanese tourism behaviour7
Consumption of Organic Fruits and Vegetables in Chennai, India6
The evolution of the business case for corporate social responsibility : construction and development in Europe6
Machiavelli, political marketing and reinventing government5
Residential mobility and changing energy related behaviour5
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production5
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature5
Determinants of trust in imported food products: perceptions of European gatekeepers4
Pricing differentials for organic, ordinary and genetically modified food4
Pioneering advantage and product-country image: evidence from China4
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans4
Industrial service design: an examination of Chinese choice preferences for shipping services3
An Investigation into the Role of Collaboration in the Development of a Regional Brand3
Myths and Reality: Meaning In Moroccan Muslim Women's Dress3
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.3
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process3
Brand trust as quality cues in online tertiary education3
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters3
Machiavellian marketing: justifying ends and means in the modern politics3
Quantifying compliance costs of small businesses in New Zealand2
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences2
Perceptions of political marketing in Sweden: a comparative perspective2
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign2
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships2
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2
GREEN Grid Choice Modelling preliminary report2
Littering and its impact on Tonga's destination image2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2
Relationship building in small businesses - the case of linking personal selling with collectivism2
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period2
Short Messaging Services (SMS) and banking2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
Does negative advertising work?1
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics1
Marketing education: a guide to better targeting of Malaysian students - Report 11
Selection criteria for country of origin of food imports by European food distributors1
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study1
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods1
Marketing Faculty & Ph.D. Supervision: A House Divided1
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1
The meat purchase decision : An experimental study1
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites1
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1
Antecedent of brand trust in e-tertiary education1
The Ram Selection Process: A Network Perspective1
Building customer-based-brand-equity through packaging1

Top authors (139 authors total)

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Top visitors' geographic locations

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Top country views

File downloads
United States166
China66
New Zealand51
United Kingdom50
Germany31
Philippines29
Indonesia25
Taiwan21
France17
Turkey16
India14
Netherlands13
Czech Republic12
Russia12
Australia11
Canada11
Romania11
Malaysia9
Sri Lanka8
Jamaica7
Jordan7
Singapore7
EU5
Slovakia5
South Africa5
Austria4
Belgium4
Ireland4
Kenya4
Mexico4
Portugal4
Israel3
Italy3
Latvia3
Nigeria3
Thailand3
Ukraine3
Bosnia and Herzegovina2
Brazil2
Denmark2
Spain2
Greece2
Hong Kong2
Hungary2
Kazakhstan2
Lithuania2
Libya2
Morocco2
Poland2
Sweden2
Slovenia2
Vietnam2
A11
United Arab Emirates1
Barbados1
Chile1
Colombia1
Cyprus1
Algeria1
Finland1
Ghana1
Honduras1
Haiti1
Iceland1
Japan1
South Korea1
Lebanon1
Macedonia1
Mongolia1
Nepal1
Panama1
Palestine1
Serbia1
El Salvador1
Syria1
Timor-Leste1
Trinidad and Tobago1
Uganda1
Zimbabwe1

Top cities views

File downloads
Boardman30
Chongqing29
Shenzhen28
Ashburn21
Houston19
Auckland18
Ann Arbor12
Jakarta12
Wilmington12
Fairfield9
Erzurum7
Kingston6
Mountain View6
Redmond6
Singapore6
Kuala Lumpur5
London4
Manchester4
Norwalk4
Amsterdam3
Christchurch3
Dunedin3
Istanbul3
Kemerovo3
Los Angeles3
Rotterdam3
San Jose3
Sheffield3
Tauranga3
Airdrie2
Bangalore2
Buffalo2
Cambridge2
Central District2
Colombo2
Glendora2
Guangzhou2
Jinan2
Kostanay2
Ljubljana2
Mexico2
Montréal2
Norwich2
Rexburg2
Riga2
Sarajevo2
Scarborough2
Stuttgart2
Sunbury-on-thames2
Swansea2
Thiers2
Toronto2
Ware2
Woodbridge2
Adelaide1
Aizkraukle1
Ajax1
Ankara1
Arad1
Athens1
Atlanta1
Ayr1
Banská Bystrica1
Barcelona1
Beijing1
Beograd1
Beverly Hills1
Bilbao1
Birmingham1
Bobingen1
Boquete1
Bridgetown1
Brisbane1
Brno1
Bucharest1
Canberra1
Chicago1
Constanta1
Copenhagen1
Cork1
Cuauhtémoc1
Cuiabá1
Delhi1
Delmas1
Denizli1
Dili1
Dunfermline1
Durban1
Eau Claire1
Fords1
Fujairah1
Garza García1
Graz1
Hagerstown1
Hamburg1
Hanoi1
Hellevoetsluis1
Henderson1
Hunedoara1
Hyderabad1