This page shows usage statistics for items in the collection: Marketing collection

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Current month5521,838
Previous month5772,281
All dates239,861182,844
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Top items (158 items total)

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Currently showing: File downloads; Previous month

File downloads
Political marketing and political communication: the relationship revisited165
The symbolic consumption of music44
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework33
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent26
Influence of International Trade Agreements on Entry Strategy23
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising21
Voter apathy in British elections: causes and remedies19
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?15
Fuel Poverty in New Zealand — Implications for Policy14
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems12
Marketing in Asia Pacific: integrating theory with practice12
Consumption of Organic Fruits and Vegetables in Chennai, India12
Determinants of trust in imported food products: perceptions of European gatekeepers11
Lobbying and public affairs in the UK: The relationship to political marketing11
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand10
Consumers and Their Brand Love Relationships9
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction9
Residential mobility and changing energy related behaviour9
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign7
Pioneering advantage and product-country image: evidence from China7
Strategic Planning in Agricultural Niche Markets7
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.7
A framework for a destination reputation management process: A case study of three destinations6
Culture, values and Japanese tourism behaviour6
Dynamic ideologies : insights from the Slow Food movement5
Pricing differentials for organic, ordinary and genetically modified food5
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management5
Consumer Culture in China: Consumption Face5
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context4
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships4
Unintended effects of ethnically targeted advertising3
Consumer benefits and acceptance of genetically modified food3
Relationship building in small businesses - the case of linking personal selling with collectivism3
The impact of leadership on eCommerce system success in small and medium enterprises context3
Perceptions of political marketing in Sweden: a comparative perspective2
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector2
An Investigation into the Role of Collaboration in the Development of a Regional Brand2
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?2
The meat purchase decision : An experimental study2
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises2
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters2
Antecedent of brand trust in e-tertiary education2
Machiavellian marketing: justifying ends and means in the modern politics2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
Industrial service design: an examination of Chinese choice preferences for shipping services1
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing1
Does negative advertising work?1
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics1
Country of origin and confidence in quality of imported foods in China1
Selection criteria for country of origin of food imports by European food distributors1
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans1
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1
Home truths : understanding the key motives that underlie consumer home choice1
GREEN Grid Choice Modelling preliminary report1
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process1
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites1
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models1
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market1
Machiavelli, political marketing and reinventing government1
Brand trust as quality cues in online tertiary education1
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1
The evolution of the business case for corporate social responsibility : construction and development in Europe1
Building customer-based-brand-equity through packaging1

Top authors (141 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Previous month

Top country views

File downloads
United States132
New Zealand51
United Kingdom48
India31
Russia23
Vietnam21
Czech Republic16
Germany16
Indonesia16
South Korea11
Canada10
France9
Australia8
Bangladesh7
Philippines7
Netherlands6
Egypt5
Taiwan5
South Africa5
Ghana4
Kenya4
Nigeria4
Ukraine4
Zimbabwe4
Finland3
Italy3
Malaysia3
Nepal3
Pakistan3
Sudan3
Turkey3
A12
United Arab Emirates2
Bulgaria2
Botswana2
Spain2
Ethiopia2
Greece2
Hong Kong2
Jamaica2
Japan2
Sri Lanka2
Lithuania2
Mexico2
Singapore2
Trinidad and Tobago2
Uganda2
Argentina1
Bosnia and Herzegovina1
Belgium1
Bolivia1
Belize1
Switzerland1
Costa Rica1
Cyprus1
Denmark1
Georgia1
Honduras1
Croatia1
Hungary1
Ireland1
Laos1
Myanmar1
Macao1
Peru1
Portugal1
Romania1
Sweden1
Syria1
Thailand1
Tunisia1
Uruguay1
Venezuela1

Top cities views

File downloads
Boardman30
Hanoi19
Tauranga12
Southend10
Jacksonville8
Palm Bay8
Dhaka7
Jakarta7
Fairfield6
Invercargill6
Northridge6
Norwalk6
Auckland5
Cambridge5
Delhi5
Lincoln5
Ottawa5
Suri5
Wellington5
Bangalore4
Leyland4
Ann Arbor3
Kuala Lumpur3
London3
Noida3
Phoenix3
University Park3
Weston3
Accra2
Arlington2
Bournemouth2
Brampton2
Buffalo2
Central District2
Christchurch2
Dallas2
Dronten2
Gaborone2
Güimar2
Ho Chi Minh City2
Howrah2
Islamabad2
Kingston2
Mumbai2
Oderzo2
Orenburg2
Rexburg2
Roxas2
Singapore2
Taipei2
Vilnius2
Waltham2
Weare2
Woodland Hills2
Abu Dhabi1
Adelaide1
Anaheim1
Arima1
Basingstoke1
Boston1
Bucharest1
Bursa1
Campbell1
Ceska1
Chandigarh1
Cirimido1
Coxen Hole1
Desamparados1
Dunstable1
Eden Prairie1
Edison1
Ely1
Erzurum1
Fair Lawn1
Falls Church1
Gurgaon1
Hamilton1
Houston1
Huai Khwang1
Izhevsk1
Kalispell1
Koropí1
Kungälv1
Kwekwe1
La Paz1
Lafayette1
Lake Forest1
Las Vegas1
Leipzig1
Lima1
Llwyngwril1
Lower Hutt1
Mainz1
Malvern East1
Manchester1
Marseille1
Menlo Park1
Miami1
Mississauga1
Monterrey1