This page shows usage statistics for items in the collection: Marketing collection

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Top items (156 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany6,850
The effect of electronic word of mouth on customer purchase intentions5,181
Lobbying and public affairs in the UK: The relationship to political marketing4,934
Future of the brand management structure in FMCG: A two-dimensional perspective4,892
Culture, values and Japanese tourism behaviour4,722
Unintended effects of ethnically targeted advertising4,643
Political marketing and political communication: the relationship revisited4,606
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,120
Innovation and knowledge management3,857
Cultural values and advertising in Malaysia: views from the industry3,847
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,706
Discursive analysis of a television advertising campaign : obliged to be healthy3,604
Re-conceptualising television advertising typologies3,402
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,989
The influence of religion on attitudes towards the advertising of controversial products2,569
A Framework for Tourism Destination Marketing in Network Destination Structures2,216
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,135
Advertising of controversial products: a cross-cultural study2,134
Does negative advertising work?2,063
Voter apathy in British elections: causes and remedies2,003
Machiavelli, political marketing and reinventing government1,998
Barriers to export trade and investment in Latin America1,947
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,860
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,854
Consumer benefits and acceptance of genetically modified food1,820
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,815
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,598
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,580
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,576
Consumer Culture in China: Consumption Face1,476
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,446
The Strategic Value of Corporate Blogging1,430
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,429
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,423
The impact of leadership on eCommerce system success in small and medium enterprises context1,395
A framework for a destination reputation management process: A case study of three destinations1,314
Machiavellian marketing: justifying ends and means in the modern politics1,298
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,252
Short Messaging Services (SMS) and banking1,250
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,247
Selection criteria for country of origin of food imports by European food distributors1,244
Pricing differentials for organic, ordinary and genetically modified food1,212
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,199
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,158
Perceptions of political marketing in Sweden: a comparative perspective1,137
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,124
Re-conceptualising Sense of Place: Implications for place branding1,084
Country of origin and confidence in quality of imported foods in China1,074
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,059
Consuming experience - Reconsidering the Nature of Tourists’ Experiences1,034
Marketing education: a guide to better targeting of Malaysian students - Report 11,032
Marketing education: a guide to better targeting of Asian students - Report 21,029
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,029
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand980
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary937
Consumer behaviour in e-tertiary education: a Singapore perspective923
Determinants of trust in imported food products: perceptions of European gatekeepers889
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking889
Pricing Strategies and Value Creations in Retailing888
Quantifying compliance costs of small businesses in New Zealand866
An Investigation of the Influence of Consumer Acculturation in Ethnic Consumer–Banking Service Provider Relationships in New Zealand859
Brand Personality Scale Development Using Rasch Modelling852
Humanlike brands and metaphor: applications and consequences839
Residential mobility and changing energy related behaviour832
Advance Australia fair? Anatomy and pathology of an 84-year trade dispute830
Foreign sourcing behavior of New Zealand retail SMEs826
Home truths : understanding the key motives that underlie consumer home choice812
Determinants of shoe retailers' perceptions of promotion tools796
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management787
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models787
Strategic Planning in Agricultural Niche Markets783
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans773
Who talks more? How the satisfaction - word of mouth relationship varies across services747
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model745
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study744
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel733
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems732
Genetically modified crops and perceptions of country image: implications for food exporters720
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships717
Marketing education: recommendations for targeting Asian students - Report 3702
Pioneering advantage and product-country image: evidence from China695
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods688
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period670
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector664
Relationship building in small businesses - the case of linking personal selling with collectivism660
Brand trust as quality cues in online tertiary education658
Videography: ‘new kid on the research block’ or significant contribution to consumer research?646
Marketing in Asia Pacific: integrating theory with practice638
An Exploration into Sponsor Relations: How Value is Perceived by Businesses in Art Sponsorship Relationships627
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production627
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?616
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework613
Parental \ household norms: Do they influence adolescent consumption - A study of milk selection and consumption among 11-13 year olds611
Littering and its impact on Tonga's destination image611
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process605
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.598
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing590
The service quality of Māori tourism operators : a gap analysis589
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia579
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction577

Top authors (139 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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Item page views
Fam, Kim-Shyan13,833
Harris, Phil11,802
Holdsworth, David K7,177
Knight, John G5,944
Waller, David S5,915
Ottenbacher, Michael5,576
Kolovos, Ioannis4,995
Mather, Damien W4,118
Chimhundu, Ranga3,949
Chung, Kim-Choy3,836
Harris, Charles Phillip3,782
Ward, Matthew3,245
Erdogan, B Zafer3,225
De Run, Ernest Cyril3,182
Benwell, George L3,067
Deans, Kenneth R3,067
Ghandour, Ahmad3,067
Darroch, Jenny2,757
Breese, Hayden2,537
Aitken, Robert Walter2,377
Norman, Timothy James2,292
Watkins, Leah2,220
Jardine, Andrew1,782
Thomas, Chris1,307
Chai, Joe C Y1,230
Merrilees, Bill1,160
Gao, Hongzhi1,140
Ermen, David1,093
Tan, Shin Shin1,051
Mitchell, Robert1,046
Garrett, Tony Charles1,011
Lock, Andrew1,010
Polson, Tabi891
Ermen, David Friedrich850
Dixon, Kirsten L847
Wiig, Hamish847
Simpson, Lisa817
Chua, Adeline Phaik Harn797
Tanakinjal, Geoffrey Harvey794
Nievelt, Terese773
Al-Mahoozi, Hussam626
Boulanouar, Aisha Wood612
Al Bor, Essam606
Brown, Fleur Ana489
Alexander, W Robert J477
Bell, John D477
Knowles, Stephen477
Glover, Eliana457
Conejo, Francisco J.425
Baxter, Roger420
Hamlin, Robert Philip418
Yang, Lin415
Chatkaewnapanon, Yuthasak414
Chai, Choon Yean412
Lang, Bodo400
Santana, Adriana Campelo399
Kee, Shuk Ying397
Paradkar, Amit369
Grieve, Campbell352
Hocking, Briar Morgan350
Ferguson, Shelagh339
Todd, Sarah339
Larson, Anna335
Mather, Damien William335
Khoo-Lattimore, Cathryn Suan Chin327
Wijland, Roel313
Cuthbert, Ronald Hugh312
Gray, Vaughan R.298
Faucher, Jean-Baptiste293
Cuthbert, Ronald290
Henry, James290
Renata, Steven M288
Sunaryo, Lenny286
Insch, Andrea281
Tyrie, Anna272
Schulz, Marcus264
Mutch, Nicola Esme250
Avis, Mark249
Caple, Susan209
Dean, Andria190
Tigre Moura, Francisco173
Davidson, Jessica Wray167
Macshane, Scott164
Bishop, David162
Mitchell, Robert Wyndham144
Mueller-Heumann, Guenther142
Ross, Jake Sutherland140
Gardezi, Syeda Fatima118
Kovalenko, Andriy115
Richter, Rosalie101
Elder, Daniel99
Forbes, Sarah98
Weischedel, Birgit80
Pellegrino, Juan Marcos71
Gnoth, Juergen61
Hamlin, Robert P53
Wijland, Roel L46
O'Neill, Paul Barry45
Evans, Timothy Richard40
Wooliscroft, Ben28

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States35,904
New Zealand14,617
United Kingdom13,636
China11,556
Malaysia6,604
India5,937
Germany5,800
Australia5,751
France4,134
Philippines3,193
Canada2,925
Japan2,031
Indonesia2,004
Russia1,991
Poland1,873
Netherlands1,674
Thailand1,605
Hong Kong1,554
Singapore1,433
Pakistan1,358
Ukraine1,234
South Africa1,216
Turkey1,207
Vietnam1,092
Italy1,024
Switzerland935
Sweden914
Romania900
Iran853
South Korea820
Austria817
Nigeria792
Ireland759
Spain724
Greece715
Denmark692
Taiwan658
Egypt643
Czech Republic591
Kenya589
Portugal516
Brazil510
Argentina495
Belgium491
United Arab Emirates488
Finland470
Sri Lanka468
Lithuania402
EU399
Colombia354
Ghana344
Saudi Arabia326
Mexico319
Hungary302
Morocco275
Bangladesh244
Israel241
Slovakia238
Bulgaria231
Mauritius231
Norway219
Latvia208
Lebanon204
Ethiopia201
Zimbabwe193
Peru177
Croatia169
Jamaica161
Slovenia157
Trinidad and Tobago155
Tanzania154
Belarus152
Tunisia149
Nepal148
Albania137
Jordan136
Estonia130
Uganda120
Cambodia114
Algeria112
Botswana103
Iraq100
Cyprus93
Serbia93
Macedonia91
Oman91
Bahrain90
Palestine86
Chile75
Kuwait75
Malta74
Ecuador73
Fiji68
Venezuela68
Luxembourg67
Bosnia and Herzegovina66
Macao66
Georgia63
Zambia61
Kazakhstan59

Top cities views

Item page views
Dunedin3,577
Beijing2,329
Auckland2,155
Wilmington1,286
Milton1,281
Kuala Lumpur1,231
Ann Arbor1,204
Houston1,135
Austin1,134
Southend1,001
London924
Ashburn908
Tianjin861
Guangzhou789
Woodbridge763
Fremont761
Wellington749
San Francisco693
Zhengzhou686
Shanghai653
Hanoi650
Central District643
Dallas643
Jakarta624
Chantilly607
Dearborn587
Singapore585
Seattle580
Shenzhen557
Bangkok518
Christchurch518
Vienna517
Mountain View513
Brooklyn489
Chongqing480
Sunnyvale475
Mumbai394
New Delhi365
Jacksonville362
Hamilton359
Resistencia346
Bangalore336
Saint Petersburg329
Sydney329
Fairfield318
Islamabad310
Ottawa306
Nashua288
Washington287
Petaling Jaya283
Hangzhou271
Norwalk270
Shibuya261
Taipei252
Seoul247
Absecon243
Cambridge242
Montréal242
Melbourne241
Brisbane235
Lagos226
Toronto224
Manchester219
Wuhan218
Nanjing215
Delhi208
Moscow201
Berlin194
Palmerston North194
Amsterdam189
Liberty188
Johannesburg187
Dublin184
Karachi184
Istanbul179
New York178
Menlo Park174
Quezon City174
Chicago172
Manila172
Kansas City171
Daejeon170
Los Angeles165
Nürnberg165
Jinan163
Redmond156
Stockholm155
Birmingham153
Athens149
Palo Alto149
Changsha145
Colombo145
Lahore143
Milan142
Dhaka141
Kingston140
Atlanta137
Leeds136
Makati133
Penang133