This page shows usage statistics for items in the collection: Marketing collection

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Current month1,1162,478
Previous month9952,055
All dates251,477204,786
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Top items (164 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany7,064
The effect of electronic word of mouth on customer purchase intentions5,656
Lobbying and public affairs in the UK: The relationship to political marketing5,208
Culture, values and Japanese tourism behaviour5,064
Future of the brand management structure in FMCG: A two-dimensional perspective5,059
Political marketing and political communication: the relationship revisited5,057
Unintended effects of ethnically targeted advertising4,925
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,295
Innovation and knowledge management4,071
Cultural values and advertising in Malaysia: views from the industry4,064
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,877
Discursive analysis of a television advertising campaign : obliged to be healthy3,846
Re-conceptualising television advertising typologies3,569
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,260
The influence of religion on attitudes towards the advertising of controversial products2,736
Voter apathy in British elections: causes and remedies2,428
A Framework for Tourism Destination Marketing in Network Destination Structures2,329
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand2,289
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,283
Advertising of controversial products: a cross-cultural study2,278
Does negative advertising work?2,192
Barriers to export trade and investment in Latin America2,164
Machiavelli, political marketing and reinventing government2,144
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises2,021
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand2,016
Consumer benefits and acceptance of genetically modified food1,988
Consumer Culture in China: Consumption Face1,929
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,813
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,731
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,707
Short Messaging Services (SMS) and banking1,681
The impact of leadership on eCommerce system success in small and medium enterprises context1,627
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,614
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,571
The Strategic Value of Corporate Blogging1,567
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,551
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,510
Machiavellian marketing: justifying ends and means in the modern politics1,464
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,448
A framework for a destination reputation management process: A case study of three destinations1,445
Selection criteria for country of origin of food imports by European food distributors1,413
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,402
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,338
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,329
Perceptions of political marketing in Sweden: a comparative perspective1,318
Pricing differentials for organic, ordinary and genetically modified food1,306
Country of origin and confidence in quality of imported foods in China1,267
Re-conceptualising Sense of Place: Implications for place branding1,218
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,212
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,191
Consuming experience - Reconsidering the Nature of Tourists’ Experiences1,179
Marketing education: a guide to better targeting of Malaysian students - Report 11,177
Marketing education: a guide to better targeting of Asian students - Report 21,148
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand1,121
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking1,063
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary1,061
Consumer behaviour in e-tertiary education: a Singapore perspective1,040
Pricing Strategies and Value Creations in Retailing1,037
Determinants of trust in imported food products: perceptions of European gatekeepers1,032
Quantifying compliance costs of small businesses in New Zealand1,018
Home truths : understanding the key motives that underlie consumer home choice1,014
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel1,010
Humanlike brands and metaphor: applications and consequences1,008
Residential mobility and changing energy related behaviour1,000
Brand Personality Scale Development Using Rasch Modelling998
An Investigation of the Influence of Consumer Acculturation in Ethnic Consumer–Banking Service Provider Relationships in New Zealand998
Foreign sourcing behavior of New Zealand retail SMEs972
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models958
Advance Australia fair? Anatomy and pathology of an 84-year trade dispute954
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management946
Strategic Planning in Agricultural Niche Markets942
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems942
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans921
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships911
Determinants of shoe retailers' perceptions of promotion tools910
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model882
Who talks more? How the satisfaction - word of mouth relationship varies across services871
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study864
Genetically modified crops and perceptions of country image: implications for food exporters860
Marketing education: recommendations for targeting Asian students - Report 3836
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period835
Pioneering advantage and product-country image: evidence from China829
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector828
Relationship building in small businesses - the case of linking personal selling with collectivism825
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods818
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process806
Brand trust as quality cues in online tertiary education794
Littering and its impact on Tonga's destination image791
Parental \ household norms: Do they influence adolescent consumption - A study of milk selection and consumption among 11-13 year olds784
Marketing in Asia Pacific: integrating theory with practice776
An institutional perspective of consumer behaviour in industry-wide crises775
An Exploration into Sponsor Relations: How Value is Perceived by Businesses in Art Sponsorship Relationships772
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?771
Videography: ‘new kid on the research block’ or significant contribution to consumer research?758
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.757
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production755
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework754
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent733
The service quality of Māori tourism operators : a gap analysis730
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing728

Top authors (147 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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Item page views
Fam, Kim-Shyan13,833
Harris, Phil11,802
Holdsworth, David K7,177
Knight, John G5,944
Waller, David S5,915
Ottenbacher, Michael5,576
Kolovos, Ioannis4,995
Mather, Damien W4,118
Chimhundu, Ranga3,949
Chung, Kim-Choy3,836
Harris, Charles Phillip3,782
Ward, Matthew3,245
Erdogan, B Zafer3,225
De Run, Ernest Cyril3,182
Benwell, George L3,067
Deans, Kenneth R3,067
Ghandour, Ahmad3,067
Darroch, Jenny2,757
Breese, Hayden2,537
Aitken, Robert Walter2,377
Norman, Timothy James2,292
Watkins, Leah2,220
Jardine, Andrew1,782
Thomas, Chris1,307
Chai, Joe C Y1,230
Merrilees, Bill1,160
Gao, Hongzhi1,140
Ermen, David1,093
Tan, Shin Shin1,051
Mitchell, Robert1,046
Garrett, Tony Charles1,011
Lock, Andrew1,010
Polson, Tabi891
Ermen, David Friedrich850
Dixon, Kirsten L847
Wiig, Hamish847
Simpson, Lisa817
Chua, Adeline Phaik Harn797
Tanakinjal, Geoffrey Harvey794
Nievelt, Terese773
Al-Mahoozi, Hussam626
Boulanouar, Aisha Wood612
Al Bor, Essam606
Brown, Fleur Ana489
Alexander, W Robert J477
Bell, John D477
Knowles, Stephen477
Glover, Eliana457
Conejo, Francisco J.425
Baxter, Roger420
Hamlin, Robert Philip418
Yang, Lin415
Chatkaewnapanon, Yuthasak414
Chai, Choon Yean412
Lang, Bodo400
Santana, Adriana Campelo399
Kee, Shuk Ying397
Paradkar, Amit369
Grieve, Campbell352
Hocking, Briar Morgan350
Ferguson, Shelagh339
Todd, Sarah339
Larson, Anna335
Mather, Damien William335
Khoo-Lattimore, Cathryn Suan Chin327
Wijland, Roel313
Cuthbert, Ronald Hugh312
Gray, Vaughan R.298
Faucher, Jean-Baptiste293
Cuthbert, Ronald290
Henry, James290
Renata, Steven M288
Sunaryo, Lenny286
Insch, Andrea281
Tyrie, Anna272
Schulz, Marcus264
Mutch, Nicola Esme250
Avis, Mark249
Caple, Susan209
Dean, Andria190
Tigre Moura, Francisco173
Davidson, Jessica Wray167
Macshane, Scott164
Bishop, David162
Mitchell, Robert Wyndham144
Mueller-Heumann, Guenther142
Ross, Jake Sutherland140
Gardezi, Syeda Fatima118
Kovalenko, Andriy115
Richter, Rosalie101
Elder, Daniel99
Forbes, Sarah98
Weischedel, Birgit80
Pellegrino, Juan Marcos71
Gnoth, Juergen61
Hamlin, Robert P53
Wijland, Roel L46
O'Neill, Paul Barry45
Evans, Timothy Richard40
Wooliscroft, Ben28

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States38,374
United Kingdom15,915
New Zealand15,324
China12,397
Malaysia6,802
India6,328
Germany6,125
Australia5,991
France4,301
Philippines3,322
Canada3,082
Russia2,572
Japan2,483
Indonesia2,203
Poland1,897
Netherlands1,788
Thailand1,673
Hong Kong1,645
Sweden1,530
Singapore1,475
Pakistan1,441
Turkey1,366
South Africa1,290
Ukraine1,281
Vietnam1,206
Italy1,096
Switzerland982
Romania962
South Korea937
Iran922
Austria857
Nigeria827
Ireland789
Greece783
Spain756
Taiwan744
Denmark717
Egypt686
Kenya617
Czech Republic606
Portugal576
Brazil561
Sri Lanka523
Belgium522
United Arab Emirates519
Argentina502
Finland494
Lithuania416
EU411
Colombia379
Ghana357
Saudi Arabia347
Mexico338
Hungary325
Morocco297
Bangladesh257
Israel257
Norway247
Slovakia246
Bulgaria233
Mauritius232
Lebanon215
Latvia214
Peru211
Jamaica207
Ethiopia206
Zimbabwe202
Croatia186
Nepal166
Slovenia166
Tunisia162
Trinidad and Tobago161
Tanzania156
Belarus154
Albania139
Jordan139
Estonia132
Cambodia127
Uganda122
Iraq121
Algeria116
Botswana108
Serbia106
Cyprus99
Bahrain96
Macedonia95
Oman93
Palestine92
Chile81
Kuwait80
Ecuador77
Malta77
Macao76
Bosnia and Herzegovina72
Fiji72
Georgia72
Venezuela68
Luxembourg67
Tonga66
Zambia63

Top cities views

Item page views
Dunedin3,605
Southend2,624
Beijing2,403
Auckland2,387
Wilmington1,331
Ann Arbor1,288
Milton1,282
Kuala Lumpur1,273
Houston1,232
Austin1,137
Ashburn1,017
London961
Tianjin870
Guangzhou857
Fremont795
Woodbridge777
Wellington770
Hanoi740
Jakarta727
San Francisco717
Zhengzhou705
Central District698
Shanghai685
Dallas644
Singapore616
Chantilly607
Seattle591
Dearborn589
Shenzhen559
Christchurch542
Bangkok533
Brooklyn527
Vienna524
Mountain View517
Fairfield512
Chongqing488
Sunnyvale475
Mumbai414
Hamilton374
Jacksonville369
New Delhi367
Bangalore355
Saint Petersburg355
Islamabad353
Ottawa352
Sydney352
Hangzhou347
Resistencia346
Oakland330
Norwalk318
Taipei314
Petaling Jaya311
Delhi310
Nanjing302
Nashua295
Washington289
Cambridge286
Montréal261
Seoul261
Shibuya261
Melbourne252
Wuhan250
Brisbane248
Absecon244
Toronto238
Manchester237
Lagos226
Moscow223
Johannesburg222
Liberty219
Amsterdam216
Jinan206
Berlin200
Palmerston North199
Dublin195
Istanbul192
Karachi191
New York185
Chicago181
Los Angeles178
Daejeon176
Kingston176
Quezon City176
Menlo Park175
Colombo174
Hefei172
Manila172
Kansas City171
Birmingham170
Nürnberg168
Fuzhou167
Redmond167
Athens164
Palo Alto163
Stockholm156
Changsha155
Dhaka150
Leeds149
Atlanta147
Lahore143