This page shows usage statistics for items in the collection: Marketing collection

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Current month6632,302
Previous month5772,281
All dates239,972183,308
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Top items (158 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

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Item page views
Successful new service development: A study of the hotel industry in Germany6,920
The effect of electronic word of mouth on customer purchase intentions5,301
Lobbying and public affairs in the UK: The relationship to political marketing5,008
Future of the brand management structure in FMCG: A two-dimensional perspective4,936
Culture, values and Japanese tourism behaviour4,824
Unintended effects of ethnically targeted advertising4,735
Political marketing and political communication: the relationship revisited4,728
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,155
Innovation and knowledge management3,913
Cultural values and advertising in Malaysia: views from the industry3,902
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,757
Discursive analysis of a television advertising campaign : obliged to be healthy3,673
Re-conceptualising television advertising typologies3,441
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,071
The influence of religion on attitudes towards the advertising of controversial products2,615
A Framework for Tourism Destination Marketing in Network Destination Structures2,243
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,170
Advertising of controversial products: a cross-cultural study2,166
Voter apathy in British elections: causes and remedies2,102
Does negative advertising work?2,095
Barriers to export trade and investment in Latin America2,038
Machiavelli, political marketing and reinventing government2,029
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,954
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,902
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,895
Consumer benefits and acceptance of genetically modified food1,871
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,656
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,631
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,616
Consumer Culture in China: Consumption Face1,609
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,485
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,470
The Strategic Value of Corporate Blogging1,465
The impact of leadership on eCommerce system success in small and medium enterprises context1,459
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,456
Short Messaging Services (SMS) and banking1,434
A framework for a destination reputation management process: A case study of three destinations1,358
Machiavellian marketing: justifying ends and means in the modern politics1,340
Selection criteria for country of origin of food imports by European food distributors1,308
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,297
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,293
Pricing differentials for organic, ordinary and genetically modified food1,246
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,232
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,230
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,198
Perceptions of political marketing in Sweden: a comparative perspective1,177
Country of origin and confidence in quality of imported foods in China1,126
Re-conceptualising Sense of Place: Implications for place branding1,117
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,093
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,085
Consuming experience - Reconsidering the Nature of Tourists’ Experiences1,076
Marketing education: a guide to better targeting of Malaysian students - Report 11,064
Marketing education: a guide to better targeting of Asian students - Report 21,054
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand1,010
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary966
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking963
Consumer behaviour in e-tertiary education: a Singapore perspective951
Determinants of trust in imported food products: perceptions of European gatekeepers931
Pricing Strategies and Value Creations in Retailing920
Quantifying compliance costs of small businesses in New Zealand905
Brand Personality Scale Development Using Rasch Modelling891
An Investigation of the Influence of Consumer Acculturation in Ethnic Consumer–Banking Service Provider Relationships in New Zealand889
Humanlike brands and metaphor: applications and consequences885
Residential mobility and changing energy related behaviour880
Home truths : understanding the key motives that underlie consumer home choice875
Advance Australia fair? Anatomy and pathology of an 84-year trade dispute862
Foreign sourcing behavior of New Zealand retail SMEs858
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management839
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models829
Strategic Planning in Agricultural Niche Markets828
Determinants of shoe retailers' perceptions of promotion tools826
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel824
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans806
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems789
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships785
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study780
Who talks more? How the satisfaction - word of mouth relationship varies across services775
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model771
Genetically modified crops and perceptions of country image: implications for food exporters758
Marketing education: recommendations for targeting Asian students - Report 3731
Pioneering advantage and product-country image: evidence from China725
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods722
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector709
Relationship building in small businesses - the case of linking personal selling with collectivism709
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period705
Brand trust as quality cues in online tertiary education692
Videography: ‘new kid on the research block’ or significant contribution to consumer research?678
Marketing in Asia Pacific: integrating theory with practice673
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process669
Littering and its impact on Tonga's destination image667
Parental \ household norms: Do they influence adolescent consumption - A study of milk selection and consumption among 11-13 year olds665
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production660
An Exploration into Sponsor Relations: How Value is Perceived by Businesses in Art Sponsorship Relationships658
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?648
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework648
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.634
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing626
The service quality of Māori tourism operators : a gap analysis620
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction613
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia610

Top authors (141 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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Item page views
Fam, Kim-Shyan13,833
Harris, Phil11,802
Holdsworth, David K7,177
Knight, John G5,944
Waller, David S5,915
Ottenbacher, Michael5,576
Kolovos, Ioannis4,995
Mather, Damien W4,118
Chimhundu, Ranga3,949
Chung, Kim-Choy3,836
Harris, Charles Phillip3,782
Ward, Matthew3,245
Erdogan, B Zafer3,225
De Run, Ernest Cyril3,182
Benwell, George L3,067
Deans, Kenneth R3,067
Ghandour, Ahmad3,067
Darroch, Jenny2,757
Breese, Hayden2,537
Aitken, Robert Walter2,377
Norman, Timothy James2,292
Watkins, Leah2,220
Jardine, Andrew1,782
Thomas, Chris1,307
Chai, Joe C Y1,230
Merrilees, Bill1,160
Gao, Hongzhi1,140
Ermen, David1,093
Tan, Shin Shin1,051
Mitchell, Robert1,046
Garrett, Tony Charles1,011
Lock, Andrew1,010
Polson, Tabi891
Ermen, David Friedrich850
Dixon, Kirsten L847
Wiig, Hamish847
Simpson, Lisa817
Chua, Adeline Phaik Harn797
Tanakinjal, Geoffrey Harvey794
Nievelt, Terese773
Al-Mahoozi, Hussam626
Boulanouar, Aisha Wood612
Al Bor, Essam606
Brown, Fleur Ana489
Alexander, W Robert J477
Bell, John D477
Knowles, Stephen477
Glover, Eliana457
Conejo, Francisco J.425
Baxter, Roger420
Hamlin, Robert Philip418
Yang, Lin415
Chatkaewnapanon, Yuthasak414
Chai, Choon Yean412
Lang, Bodo400
Santana, Adriana Campelo399
Kee, Shuk Ying397
Paradkar, Amit369
Grieve, Campbell352
Hocking, Briar Morgan350
Ferguson, Shelagh339
Todd, Sarah339
Larson, Anna335
Mather, Damien William335
Khoo-Lattimore, Cathryn Suan Chin327
Wijland, Roel313
Cuthbert, Ronald Hugh312
Gray, Vaughan R.298
Faucher, Jean-Baptiste293
Cuthbert, Ronald290
Henry, James290
Renata, Steven M288
Sunaryo, Lenny286
Insch, Andrea281
Tyrie, Anna272
Schulz, Marcus264
Mutch, Nicola Esme250
Avis, Mark249
Caple, Susan209
Dean, Andria190
Tigre Moura, Francisco173
Davidson, Jessica Wray167
Macshane, Scott164
Bishop, David162
Mitchell, Robert Wyndham144
Mueller-Heumann, Guenther142
Ross, Jake Sutherland140
Gardezi, Syeda Fatima118
Kovalenko, Andriy115
Richter, Rosalie101
Elder, Daniel99
Forbes, Sarah98
Weischedel, Birgit80
Pellegrino, Juan Marcos71
Gnoth, Juergen61
Hamlin, Robert P53
Wijland, Roel L46
O'Neill, Paul Barry45
Evans, Timothy Richard40
Wooliscroft, Ben28

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States36,745
New Zealand14,835
United Kingdom14,186
China11,787
Malaysia6,666
India6,010
Germany5,911
Australia5,821
France4,163
Philippines3,216
Canada2,977
Russia2,408
Japan2,278
Indonesia2,063
Poland1,880
Netherlands1,706
Thailand1,624
Hong Kong1,570
Singapore1,446
Pakistan1,381
Sweden1,321
Turkey1,270
South Africa1,262
Ukraine1,244
Vietnam1,134
Italy1,056
Switzerland958
Romania924
Iran867
South Korea849
Austria822
Nigeria798
Ireland767
Spain734
Greece731
Taiwan708
Denmark701
Egypt665
Czech Republic599
Kenya597
Portugal548
Brazil527
United Arab Emirates498
Argentina498
Belgium494
Sri Lanka479
Finland476
EU410
Lithuania403
Colombia368
Ghana351
Saudi Arabia333
Mexico324
Hungary309
Morocco281
Bangladesh249
Israel247
Slovakia238
Mauritius232
Bulgaria231
Norway221
Latvia209
Lebanon205
Ethiopia203
Zimbabwe195
Peru191
Croatia180
Jamaica164
Tunisia160
Nepal159
Slovenia158
Trinidad and Tobago155
Tanzania154
Belarus153
Albania138
Jordan137
Estonia130
Uganda122
Cambodia115
Algeria112
Botswana104
Iraq103
Serbia94
Cyprus93
Bahrain92
Oman92
Macedonia91
Palestine89
Chile79
Kuwait78
Malta74
Ecuador73
Bosnia and Herzegovina72
Macao71
Fiji69
Venezuela68
Luxembourg67
Georgia64
Zambia61
Kazakhstan60

Top cities views

Item page views
Dunedin3,591
Beijing2,380
Auckland2,204
Southend1,393
Wilmington1,308
Milton1,281
Kuala Lumpur1,249
Ann Arbor1,241
Houston1,163
Austin1,134
London934
Ashburn921
Tianjin870
Guangzhou814
Fremont775
Woodbridge769
Wellington755
Zhengzhou699
San Francisco697
Hanoi681
Shanghai667
Jakarta660
Central District654
Dallas643
Chantilly607
Singapore598
Dearborn588
Seattle585
Shenzhen557
Christchurch530
Bangkok519
Vienna519
Mountain View513
Brooklyn498
Chongqing480
Sunnyvale475
Mumbai402
Jacksonville365
New Delhi365
Hamilton364
Resistencia346
Bangalore336
Sydney336
Ottawa331
Saint Petersburg331
Fairfield325
Islamabad320
Taipei296
Nashua291
Hangzhou288
Petaling Jaya287
Washington287
Oakland281
Norwalk277
Shibuya261
Montréal256
Cambridge255
Seoul250
Brisbane245
Absecon243
Melbourne243
Lagos226
Toronto225
Delhi219
Manchester219
Nanjing219
Wuhan219
Johannesburg214
Moscow204
Berlin198
Amsterdam195
Palmerston North194
Liberty192
Dublin188
Karachi185
Istanbul183
New York178
Chicago177
Daejeon175
Jinan175
Menlo Park174
Quezon City174
Manila172
Kansas City171
Los Angeles167
Nürnberg166
Redmond157
Stockholm155
Birmingham154
Palo Alto151
Colombo150
Athens149
Changsha146
Dhaka146
Lahore143
Kingston142
Milan142
Leeds139
Atlanta138
Tauranga134