This page shows usage statistics for items in the collection: Marketing collection

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Current month563865
Previous month1,3261,054
All dates232,332170,268
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Top items (152 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany6,803
The effect of electronic word of mouth on customer purchase intentions5,031
Future of the brand management structure in FMCG: A two-dimensional perspective4,870
Lobbying and public affairs in the UK: The relationship to political marketing4,839
Culture, values and Japanese tourism behaviour4,637
Unintended effects of ethnically targeted advertising4,542
Political marketing and political communication: the relationship revisited4,457
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,095
Cultural values and advertising in Malaysia: views from the industry3,821
Innovation and knowledge management3,788
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,665
Discursive analysis of a television advertising campaign : obliged to be healthy3,566
Re-conceptualising television advertising typologies3,379
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,952
The influence of religion on attitudes towards the advertising of controversial products2,540
A Framework for Tourism Destination Marketing in Network Destination Structures2,203
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,113
Advertising of controversial products: a cross-cultural study2,110
Does negative advertising work?2,048
Machiavelli, political marketing and reinventing government1,969
Barriers to export trade and investment in Latin America1,929
Voter apathy in British elections: causes and remedies1,891
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,841
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,835
Consumer benefits and acceptance of genetically modified food1,790
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,701
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,574
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,554
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,553
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,432
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,409
The Strategic Value of Corporate Blogging1,408
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,404
The impact of leadership on eCommerce system success in small and medium enterprises context1,368
Consumer Culture in China: Consumption Face1,366
A framework for a destination reputation management process: A case study of three destinations1,293
Machiavellian marketing: justifying ends and means in the modern politics1,237
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,233
Selection criteria for country of origin of food imports by European food distributors1,227
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,204
Pricing differentials for organic, ordinary and genetically modified food1,192
Short Messaging Services (SMS) and banking1,190
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,155
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,135
Perceptions of political marketing in Sweden: a comparative perspective1,114
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,083
Re-conceptualising Sense of Place: Implications for place branding1,064
Country of origin and confidence in quality of imported foods in China1,049
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,042
Marketing education: a guide to better targeting of Malaysian students - Report 11,022
Marketing education: a guide to better targeting of Asian students - Report 21,011
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,005
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand960
Consuming experience - Reconsidering the Nature of Tourists’ Experiences959
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary922
Consumer behaviour in e-tertiary education: a Singapore perspective913
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking872
Determinants of trust in imported food products: perceptions of European gatekeepers858
An Investigation of the Influence of Consumer Acculturation in Ethnic Consumer–Banking Service Provider Relationships in New Zealand847
Pricing Strategies and Value Creations in Retailing845
Quantifying compliance costs of small businesses in New Zealand844
Brand Personality Scale Development Using Rasch Modelling839
Humanlike brands and metaphor: applications and consequences821
Foreign sourcing behavior of New Zealand retail SMEs814
Advance Australia fair? Anatomy and pathology of an 84-year trade dispute804
Residential mobility and changing energy related behaviour802
Home truths : understanding the key motives that underlie consumer home choice786
Determinants of shoe retailers' perceptions of promotion tools776
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans764
Strategic Planning in Agricultural Niche Markets763
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management760
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models760
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model737
Who talks more? How the satisfaction - word of mouth relationship varies across services732
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study729
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems708
Genetically modified crops and perceptions of country image: implications for food exporters704
Marketing education: recommendations for targeting Asian students - Report 3689
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships685
Pioneering advantage and product-country image: evidence from China680
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods673
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period661
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel657
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector647
Relationship building in small businesses - the case of linking personal selling with collectivism645
Videography: ‘new kid on the research block’ or significant contribution to consumer research?638
Brand trust as quality cues in online tertiary education631
An Exploration into Sponsor Relations: How Value is Perceived by Businesses in Art Sponsorship Relationships615
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production613
Marketing in Asia Pacific: integrating theory with practice611
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework604
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?592
Parental \ household norms: Do they influence adolescent consumption - A study of milk selection and consumption among 11-13 year olds585
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.582
The service quality of Māori tourism operators : a gap analysis579
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process576
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia571
Littering and its impact on Tonga's destination image571
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing570
Consumer Factors Affecting the Adoption of Pellet Fires: A qualitative study into the motivations and barriers for New Zealand householders568

Top authors (135 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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Item page views
Fam, Kim-Shyan13,833
Harris, Phil11,802
Holdsworth, David K7,177
Knight, John G5,944
Waller, David S5,915
Ottenbacher, Michael5,576
Kolovos, Ioannis4,995
Mather, Damien W4,118
Chimhundu, Ranga3,949
Chung, Kim-Choy3,836
Harris, Charles Phillip3,782
Ward, Matthew3,245
Erdogan, B Zafer3,225
De Run, Ernest Cyril3,182
Benwell, George L3,067
Deans, Kenneth R3,067
Ghandour, Ahmad3,067
Darroch, Jenny2,757
Breese, Hayden2,537
Aitken, Robert Walter2,377
Norman, Timothy James2,292
Watkins, Leah2,220
Jardine, Andrew1,782
Thomas, Chris1,307
Chai, Joe C Y1,230
Merrilees, Bill1,160
Gao, Hongzhi1,140
Ermen, David1,093
Tan, Shin Shin1,051
Mitchell, Robert1,046
Garrett, Tony Charles1,011
Lock, Andrew1,010
Polson, Tabi891
Ermen, David Friedrich850
Dixon, Kirsten L847
Wiig, Hamish847
Simpson, Lisa817
Chua, Adeline Phaik Harn797
Tanakinjal, Geoffrey Harvey794
Nievelt, Terese773
Al-Mahoozi, Hussam626
Boulanouar, Aisha Wood612
Al Bor, Essam606
Brown, Fleur Ana489
Alexander, W Robert J477
Bell, John D477
Knowles, Stephen477
Glover, Eliana457
Conejo, Francisco J.425
Baxter, Roger420
Hamlin, Robert Philip418
Yang, Lin415
Chatkaewnapanon, Yuthasak414
Chai, Choon Yean412
Lang, Bodo400
Santana, Adriana Campelo399
Kee, Shuk Ying397
Paradkar, Amit369
Grieve, Campbell352
Hocking, Briar Morgan350
Ferguson, Shelagh339
Todd, Sarah339
Larson, Anna335
Mather, Damien William335
Khoo-Lattimore, Cathryn Suan Chin327
Wijland, Roel313
Cuthbert, Ronald Hugh312
Gray, Vaughan R.298
Faucher, Jean-Baptiste293
Cuthbert, Ronald290
Henry, James290
Renata, Steven M288
Sunaryo, Lenny286
Insch, Andrea281
Tyrie, Anna272
Schulz, Marcus264
Mutch, Nicola Esme250
Avis, Mark249
Caple, Susan209
Dean, Andria190
Tigre Moura, Francisco173
Davidson, Jessica Wray167
Macshane, Scott164
Bishop, David162
Mitchell, Robert Wyndham144
Mueller-Heumann, Guenther142
Ross, Jake Sutherland140
Gardezi, Syeda Fatima118
Kovalenko, Andriy115
Richter, Rosalie101
Elder, Daniel99
Forbes, Sarah98
Weischedel, Birgit80
Pellegrino, Juan Marcos71
Gnoth, Juergen61
Hamlin, Robert P53
Wijland, Roel L46
O'Neill, Paul Barry45
Evans, Timothy Richard40
Wooliscroft, Ben28

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States34,655
New Zealand14,096
United Kingdom12,934
China10,892
Malaysia6,524
India5,845
Germany5,711
Australia5,658
France4,057
Philippines3,169
Canada2,882
Russia1,949
Indonesia1,937
Poland1,865
Japan1,710
Netherlands1,641
Thailand1,589
Hong Kong1,534
Singapore1,422
Pakistan1,340
South Africa1,197
Turkey1,149
Ukraine1,030
Vietnam1,023
Italy993
Sweden896
Switzerland887
Romania885
Iran836
Austria800
South Korea790
Nigeria783
Ireland742
Spain711
Greece700
Denmark669
Taiwan650
Egypt636
Czech Republic586
Kenya584
Portugal507
Brazil503
Argentina493
United Arab Emirates481
Belgium477
Finland465
Sri Lanka458
Lithuania396
EU394
Colombia354
Ghana338
Saudi Arabia320
Mexico314
Hungary284
Morocco272
Bangladesh241
Israel238
Mauritius230
Slovakia230
Bulgaria223
Norway212
Latvia208
Lebanon204
Ethiopia201
Zimbabwe193
Peru170
Croatia168
Slovenia156
Trinidad and Tobago154
Tanzania154
Belarus152
Tunisia148
Nepal144
Jamaica143
Albania137
Jordan136
Estonia129
Uganda119
Cambodia113
Algeria110
Botswana103
Iraq94
Cyprus91
Macedonia91
Oman91
Bahrain90
Serbia90
Palestine85
Chile74
Ecuador73
Kuwait73
Malta73
Venezuela68
Fiji67
Luxembourg67
Bosnia and Herzegovina66
Macao66
Georgia62
Kazakhstan59
Zambia59

Top cities views

Item page views
Dunedin3,334
Beijing2,302
Auckland2,081
Milton1,281
Wilmington1,253
Kuala Lumpur1,205
Austin1,134
Houston1,008
Ann Arbor935
London906
Tianjin848
Ashburn834
Woodbridge757
Guangzhou746
Wellington735
San Francisco691
Dallas643
Zhengzhou634
Central District632
Shanghai609
Chantilly607
Jakarta595
Hanoi586
Fremont585
Seattle578
Singapore578
Southend563
Dearborn557
Bangkok515
Vienna510
Mountain View505
Christchurch501
Brooklyn488
Shenzhen475
Sunnyvale473
Chongqing435
Mumbai382
New Delhi361
Jacksonville360
Hamilton350
Resistencia346
Saint Petersburg329
Bangalore324
Sydney322
Islamabad303
Ottawa297
Nashua286
Washington286
Petaling Jaya279
Norwalk268
Fairfield265
Shibuya261
Hangzhou258
Taipei249
Absecon243
Melbourne241
Seoul236
Montréal235
Brisbane226
Lagos226
Toronto220
Cambridge214
Wuhan208
Manchester206
Moscow198
Delhi196
Palmerston North194
Berlin193
Amsterdam187
Liberty185
Johannesburg184
Karachi182
Dublin180
Nanjing175
Quezon City174
New York173
Manila172
Istanbul171
Kansas City171
Chicago169
Daejeon165
Nürnberg165
Los Angeles163
Redmond153
Stockholm150
Palo Alto149
Athens147
Birmingham146
Lahore143
Dhaka141
Milan140
Changsha138
Colombo138
Leeds136
Menlo Park136
Jinan134
Atlanta132
Makati132
Aurora130
Paris130