This page shows usage statistics for items in the collection: Marketing collection

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Current month64178
Previous month9111,929
All dates244,587192,873
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Top items (161 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany6,991
The effect of electronic word of mouth on customer purchase intentions5,481
Lobbying and public affairs in the UK: The relationship to political marketing5,093
Future of the brand management structure in FMCG: A two-dimensional perspective4,977
Culture, values and Japanese tourism behaviour4,930
Political marketing and political communication: the relationship revisited4,878
Unintended effects of ethnically targeted advertising4,835
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,218
Innovation and knowledge management4,002
Cultural values and advertising in Malaysia: views from the industry3,997
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,811
Discursive analysis of a television advertising campaign : obliged to be healthy3,771
Re-conceptualising television advertising typologies3,501
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,161
The influence of religion on attitudes towards the advertising of controversial products2,682
A Framework for Tourism Destination Marketing in Network Destination Structures2,283
Voter apathy in British elections: causes and remedies2,266
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,216
Advertising of controversial products: a cross-cultural study2,212
Does negative advertising work?2,136
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand2,115
Barriers to export trade and investment in Latin America2,093
Machiavelli, political marketing and reinventing government2,077
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,955
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,949
Consumer benefits and acceptance of genetically modified food1,926
Consumer Culture in China: Consumption Face1,787
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,716
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,676
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,660
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,556
Short Messaging Services (SMS) and banking1,549
The impact of leadership on eCommerce system success in small and medium enterprises context1,536
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,513
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,509
The Strategic Value of Corporate Blogging1,506
Machiavellian marketing: justifying ends and means in the modern politics1,406
A framework for a destination reputation management process: A case study of three destinations1,398
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,386
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,361
Selection criteria for country of origin of food imports by European food distributors1,351
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,313
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,284
Pricing differentials for organic, ordinary and genetically modified food1,275
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,255
Perceptions of political marketing in Sweden: a comparative perspective1,251
Country of origin and confidence in quality of imported foods in China1,183
Re-conceptualising Sense of Place: Implications for place branding1,167
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,139
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,136
Consuming experience - Reconsidering the Nature of Tourists’ Experiences1,127
Marketing education: a guide to better targeting of Malaysian students - Report 11,120
Marketing education: a guide to better targeting of Asian students - Report 21,098
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand1,058
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking1,013
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary1,003
Consumer behaviour in e-tertiary education: a Singapore perspective989
Pricing Strategies and Value Creations in Retailing980
Determinants of trust in imported food products: perceptions of European gatekeepers977
Quantifying compliance costs of small businesses in New Zealand948
Brand Personality Scale Development Using Rasch Modelling940
Home truths : understanding the key motives that underlie consumer home choice940
Humanlike brands and metaphor: applications and consequences933
Residential mobility and changing energy related behaviour933
An Investigation of the Influence of Consumer Acculturation in Ethnic Consumer–Banking Service Provider Relationships in New Zealand920
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel919
Advance Australia fair? Anatomy and pathology of an 84-year trade dispute910
Foreign sourcing behavior of New Zealand retail SMEs908
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management894
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models881
Strategic Planning in Agricultural Niche Markets878
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems867
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans862
Determinants of shoe retailers' perceptions of promotion tools855
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships845
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study825
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model821
Who talks more? How the satisfaction - word of mouth relationship varies across services817
Genetically modified crops and perceptions of country image: implications for food exporters802
Marketing education: recommendations for targeting Asian students - Report 3777
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods774
Pioneering advantage and product-country image: evidence from China772
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period764
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector757
Relationship building in small businesses - the case of linking personal selling with collectivism757
Brand trust as quality cues in online tertiary education745
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process730
Parental \ household norms: Do they influence adolescent consumption - A study of milk selection and consumption among 11-13 year olds724
Marketing in Asia Pacific: integrating theory with practice719
Videography: ‘new kid on the research block’ or significant contribution to consumer research?716
An Exploration into Sponsor Relations: How Value is Perceived by Businesses in Art Sponsorship Relationships715
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?709
Littering and its impact on Tonga's destination image709
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production703
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework700
An institutional perspective of consumer behaviour in industry-wide crises698
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.688
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing672
The service quality of Māori tourism operators : a gap analysis669
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia658

Top authors (144 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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Item page views
Fam, Kim-Shyan13,833
Harris, Phil11,802
Holdsworth, David K7,177
Knight, John G5,944
Waller, David S5,915
Ottenbacher, Michael5,576
Kolovos, Ioannis4,995
Mather, Damien W4,118
Chimhundu, Ranga3,949
Chung, Kim-Choy3,836
Harris, Charles Phillip3,782
Ward, Matthew3,245
Erdogan, B Zafer3,225
De Run, Ernest Cyril3,182
Benwell, George L3,067
Deans, Kenneth R3,067
Ghandour, Ahmad3,067
Darroch, Jenny2,757
Breese, Hayden2,537
Aitken, Robert Walter2,377
Norman, Timothy James2,292
Watkins, Leah2,220
Jardine, Andrew1,782
Thomas, Chris1,307
Chai, Joe C Y1,230
Merrilees, Bill1,160
Gao, Hongzhi1,140
Ermen, David1,093
Tan, Shin Shin1,051
Mitchell, Robert1,046
Garrett, Tony Charles1,011
Lock, Andrew1,010
Polson, Tabi891
Ermen, David Friedrich850
Dixon, Kirsten L847
Wiig, Hamish847
Simpson, Lisa817
Chua, Adeline Phaik Harn797
Tanakinjal, Geoffrey Harvey794
Nievelt, Terese773
Al-Mahoozi, Hussam626
Boulanouar, Aisha Wood612
Al Bor, Essam606
Brown, Fleur Ana489
Alexander, W Robert J477
Bell, John D477
Knowles, Stephen477
Glover, Eliana457
Conejo, Francisco J.425
Baxter, Roger420
Hamlin, Robert Philip418
Yang, Lin415
Chatkaewnapanon, Yuthasak414
Chai, Choon Yean412
Lang, Bodo400
Santana, Adriana Campelo399
Kee, Shuk Ying397
Paradkar, Amit369
Grieve, Campbell352
Hocking, Briar Morgan350
Ferguson, Shelagh339
Todd, Sarah339
Larson, Anna335
Mather, Damien William335
Khoo-Lattimore, Cathryn Suan Chin327
Wijland, Roel313
Cuthbert, Ronald Hugh312
Gray, Vaughan R.298
Faucher, Jean-Baptiste293
Cuthbert, Ronald290
Henry, James290
Renata, Steven M288
Sunaryo, Lenny286
Insch, Andrea281
Tyrie, Anna272
Schulz, Marcus264
Mutch, Nicola Esme250
Avis, Mark249
Caple, Susan209
Dean, Andria190
Tigre Moura, Francisco173
Davidson, Jessica Wray167
Macshane, Scott164
Bishop, David162
Mitchell, Robert Wyndham144
Mueller-Heumann, Guenther142
Ross, Jake Sutherland140
Gardezi, Syeda Fatima118
Kovalenko, Andriy115
Richter, Rosalie101
Elder, Daniel99
Forbes, Sarah98
Weischedel, Birgit80
Pellegrino, Juan Marcos71
Gnoth, Juergen61
Hamlin, Robert P53
Wijland, Roel L46
O'Neill, Paul Barry45
Evans, Timothy Richard40
Wooliscroft, Ben28

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States37,608
United Kingdom15,225
New Zealand14,964
China11,881
Malaysia6,750
India6,190
Germany6,016
Australia5,874
France4,214
Philippines3,266
Canada3,029
Russia2,439
Japan2,327
Indonesia2,128
Poland1,892
Netherlands1,745
Thailand1,638
Hong Kong1,604
Singapore1,454
Pakistan1,417
Sweden1,346
Turkey1,300
South Africa1,267
Ukraine1,254
Vietnam1,168
Italy1,075
Switzerland967
Romania932
Iran896
South Korea878
Austria829
Nigeria814
Ireland772
Greece754
Spain751
Taiwan727
Denmark707
Egypt678
Kenya609
Czech Republic602
Portugal559
Brazil543
United Arab Emirates514
Belgium514
Argentina501
Sri Lanka500
Finland479
EU411
Lithuania407
Colombia370
Ghana353
Saudi Arabia338
Mexico331
Hungary318
Morocco286
Bangladesh256
Israel254
Slovakia243
Bulgaria233
Mauritius232
Norway225
Latvia210
Lebanon208
Ethiopia203
Zimbabwe200
Peru196
Jamaica192
Croatia184
Nepal163
Slovenia163
Tunisia162
Trinidad and Tobago155
Tanzania154
Belarus153
Albania138
Jordan138
Estonia132
Uganda122
Cambodia117
Iraq114
Algeria113
Botswana106
Serbia104
Cyprus95
Bahrain93
Macedonia93
Oman93
Palestine92
Kuwait80
Chile79
Malta75
Macao74
Ecuador73
Bosnia and Herzegovina72
Fiji69
Venezuela68
Luxembourg67
Georgia65
Kazakhstan61
Zambia61

Top cities views

Item page views
Dunedin3,592
Beijing2,397
Auckland2,247
Southend2,199
Wilmington1,318
Milton1,282
Ann Arbor1,275
Kuala Lumpur1,265
Houston1,193
Austin1,136
Ashburn1,003
London947
Tianjin870
Guangzhou826
Fremont792
Woodbridge776
Wellington759
Hanoi706
San Francisco702
Zhengzhou700
Jakarta689
Central District678
Shanghai676
Dallas644
Chantilly607
Singapore605
Dearborn589
Seattle588
Shenzhen558
Christchurch532
Brooklyn526
Bangkok523
Vienna522
Mountain View516
Chongqing481
Sunnyvale475
Mumbai405
Jacksonville367
Hamilton366
New Delhi366
Resistencia346
Bangalore345
Islamabad340
Fairfield339
Ottawa339
Sydney339
Saint Petersburg335
Oakland310
Taipei306
Petaling Jaya300
Nashua295
Delhi293
Hangzhou291
Washington289
Norwalk288
Cambridge279
Montréal261
Shibuya261
Seoul254
Brisbane247
Melbourne245
Absecon244
Manchester233
Toronto230
Lagos226
Nanjing222
Wuhan220
Johannesburg218
Moscow212
Liberty207
Amsterdam206
Berlin200
Palmerston North194
Dublin189
Istanbul189
Karachi189
New York183
Chicago180
Daejeon176
Jinan176
Los Angeles175
Menlo Park175
Quezon City175
Manila172
Kansas City171
Nürnberg166
Colombo162
Athens161
Birmingham161
Kingston161
Redmond161
Palo Alto160
Stockholm155
Dhaka149
Changsha147
Leeds146
Atlanta145
Lahore143
Milan142
Tauranga135