This page shows usage statistics for items in the collection: Marketing collection

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Current month8771,019
Previous month1,6221,006
All dates228,468166,510
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Top items (151 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

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Item page views
Successful new service development: A study of the hotel industry in Germany6,756
The effect of electronic word of mouth on customer purchase intentions4,898
Future of the brand management structure in FMCG: A two-dimensional perspective4,857
Lobbying and public affairs in the UK: The relationship to political marketing4,772
Culture, values and Japanese tourism behaviour4,564
Unintended effects of ethnically targeted advertising4,488
Political marketing and political communication: the relationship revisited4,393
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,074
Cultural values and advertising in Malaysia: views from the industry3,790
Innovation and knowledge management3,755
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,636
Discursive analysis of a television advertising campaign : obliged to be healthy3,547
Re-conceptualising television advertising typologies3,364
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,916
The influence of religion on attitudes towards the advertising of controversial products2,513
A Framework for Tourism Destination Marketing in Network Destination Structures2,195
Advertising of controversial products: a cross-cultural study2,076
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,065
Does negative advertising work?2,031
Machiavelli, political marketing and reinventing government1,958
Barriers to export trade and investment in Latin America1,918
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,826
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,806
Voter apathy in British elections: causes and remedies1,750
Consumer benefits and acceptance of genetically modified food1,744
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,644
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,554
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,541
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,539
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,407
The Strategic Value of Corporate Blogging1,398
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,397
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,389
The impact of leadership on eCommerce system success in small and medium enterprises context1,355
A framework for a destination reputation management process: A case study of three destinations1,281
Consumer Culture in China: Consumption Face1,268
Selection criteria for country of origin of food imports by European food distributors1,220
Machiavellian marketing: justifying ends and means in the modern politics1,214
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,206
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,180
Pricing differentials for organic, ordinary and genetically modified food1,167
Short Messaging Services (SMS) and banking1,166
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,119
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,116
Perceptions of political marketing in Sweden: a comparative perspective1,097
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,059
Re-conceptualising Sense of Place: Implications for place branding1,056
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,035
Country of origin and confidence in quality of imported foods in China1,029
Marketing education: a guide to better targeting of Malaysian students - Report 11,016
Marketing education: a guide to better targeting of Asian students - Report 21,004
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System994
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand949
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary915
Consumer behaviour in e-tertiary education: a Singapore perspective907
Consuming experience - Reconsidering the Nature of Tourists’ Experiences895
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking863
An Investigation of the Influence of Consumer Acculturation in Ethnic Consumer–Banking Service Provider Relationships in New Zealand837
Determinants of trust in imported food products: perceptions of European gatekeepers825
Brand Personality Scale Development Using Rasch Modelling825
Pricing Strategies and Value Creations in Retailing820
Quantifying compliance costs of small businesses in New Zealand814
Humanlike brands and metaphor: applications and consequences806
Foreign sourcing behavior of New Zealand retail SMEs799
Residential mobility and changing energy related behaviour785
Advance Australia fair? Anatomy and pathology of an 84-year trade dispute773
Home truths : understanding the key motives that underlie consumer home choice769
Strategic Planning in Agricultural Niche Markets756
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans756
Determinants of shoe retailers' perceptions of promotion tools754
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models746
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management743
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model731
Who talks more? How the satisfaction - word of mouth relationship varies across services726
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems686
Marketing education: recommendations for targeting Asian students - Report 3685
Genetically modified crops and perceptions of country image: implications for food exporters684
Pioneering advantage and product-country image: evidence from China674
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods659
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships657
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period650
Relationship building in small businesses - the case of linking personal selling with collectivism639
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector635
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study634
Videography: ‘new kid on the research block’ or significant contribution to consumer research?633
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel622
Brand trust as quality cues in online tertiary education617
An Exploration into Sponsor Relations: How Value is Perceived by Businesses in Art Sponsorship Relationships606
Marketing in Asia Pacific: integrating theory with practice606
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production600
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework599
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?580
The service quality of Māori tourism operators : a gap analysis575
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.573
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia565
Consumer Factors Affecting the Adoption of Pellet Fires: A qualitative study into the motivations and barriers for New Zealand householders564
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process563
Littering and its impact on Tonga's destination image563
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing555
Sports Fans' Psychological Ownership in the Japanese Professional Football League555

Top authors (134 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

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Item page views
Fam, Kim-Shyan13,833
Harris, Phil11,802
Holdsworth, David K7,177
Knight, John G5,944
Waller, David S5,915
Ottenbacher, Michael5,576
Kolovos, Ioannis4,995
Mather, Damien W4,118
Chimhundu, Ranga3,949
Chung, Kim-Choy3,836
Harris, Charles Phillip3,782
Ward, Matthew3,245
Erdogan, B Zafer3,225
De Run, Ernest Cyril3,182
Benwell, George L3,067
Deans, Kenneth R3,067
Ghandour, Ahmad3,067
Darroch, Jenny2,757
Breese, Hayden2,537
Aitken, Robert Walter2,377
Norman, Timothy James2,292
Watkins, Leah2,220
Jardine, Andrew1,782
Thomas, Chris1,307
Chai, Joe C Y1,230
Merrilees, Bill1,160
Gao, Hongzhi1,140
Ermen, David1,093
Tan, Shin Shin1,051
Mitchell, Robert1,046
Garrett, Tony Charles1,011
Lock, Andrew1,010
Polson, Tabi891
Ermen, David Friedrich850
Dixon, Kirsten L847
Wiig, Hamish847
Simpson, Lisa817
Chua, Adeline Phaik Harn797
Tanakinjal, Geoffrey Harvey794
Nievelt, Terese773
Al-Mahoozi, Hussam626
Boulanouar, Aisha Wood612
Al Bor, Essam606
Brown, Fleur Ana489
Alexander, W Robert J477
Bell, John D477
Knowles, Stephen477
Glover, Eliana457
Conejo, Francisco J.425
Baxter, Roger420
Hamlin, Robert Philip418
Yang, Lin415
Chatkaewnapanon, Yuthasak414
Chai, Choon Yean412
Lang, Bodo400
Santana, Adriana Campelo399
Kee, Shuk Ying397
Paradkar, Amit369
Grieve, Campbell352
Hocking, Briar Morgan350
Ferguson, Shelagh339
Todd, Sarah339
Larson, Anna335
Mather, Damien William335
Khoo-Lattimore, Cathryn Suan Chin327
Wijland, Roel313
Cuthbert, Ronald Hugh312
Gray, Vaughan R.298
Faucher, Jean-Baptiste293
Cuthbert, Ronald290
Henry, James290
Renata, Steven M288
Sunaryo, Lenny286
Insch, Andrea281
Tyrie, Anna272
Schulz, Marcus264
Mutch, Nicola Esme250
Avis, Mark249
Caple, Susan209
Dean, Andria190
Tigre Moura, Francisco173
Davidson, Jessica Wray167
Macshane, Scott164
Bishop, David162
Mitchell, Robert Wyndham144
Mueller-Heumann, Guenther142
Ross, Jake Sutherland140
Gardezi, Syeda Fatima118
Kovalenko, Andriy115
Richter, Rosalie101
Elder, Daniel99
Forbes, Sarah98
Weischedel, Birgit80
Pellegrino, Juan Marcos71
Gnoth, Juergen61
Hamlin, Robert P53
Wijland, Roel L46
O'Neill, Paul Barry45
Evans, Timothy Richard40
Wooliscroft, Ben28

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States33,285
New Zealand13,957
United Kingdom12,525
China10,609
Malaysia6,490
India5,809
Australia5,623
Germany5,466
France3,976
Philippines3,134
Canada2,846
Russia1,916
Indonesia1,908
Poland1,862
Netherlands1,604
Thailand1,576
Hong Kong1,509
Japan1,492
Singapore1,416
Pakistan1,325
South Africa1,187
Turkey1,109
Vietnam1,007
Ukraine998
Italy968
Sweden889
Switzerland883
Romania873
Iran830
Austria793
Nigeria777
South Korea773
Ireland727
Spain703
Greece685
Denmark668
Taiwan645
Egypt629
Kenya576
Portugal503
Brazil501
Argentina493
Belgium475
United Arab Emirates471
Finland460
Sri Lanka455
Czech Republic431
Lithuania395
EU389
Colombia353
Ghana330
Saudi Arabia317
Mexico312
Hungary283
Morocco268
Bangladesh239
Israel235
Mauritius230
Slovakia229
Bulgaria222
Norway209
Latvia208
Lebanon203
Ethiopia201
Zimbabwe193
Croatia167
Peru164
Slovenia154
Trinidad and Tobago154
Tanzania153
Belarus152
Tunisia148
Nepal138
Albania137
Jamaica136
Jordan135
Estonia127
Uganda119
Cambodia111
Algeria107
Botswana103
Iraq92
Cyprus91
Macedonia91
Serbia90
Bahrain89
Oman89
Palestine85
Chile74
Ecuador73
Kuwait73
Malta71
Venezuela68
Fiji67
Luxembourg67
Macao65
Bosnia and Herzegovina64
Georgia62
Kazakhstan59
Zambia59

Top cities views

Item page views
Dunedin3,333
Beijing2,285
Auckland2,052
Milton1,281
Wilmington1,215
Kuala Lumpur1,195
Austin1,134
Houston918
London885
Tianjin837
Ashburn769
Woodbridge743
Wellington728
Ann Arbor721
Guangzhou698
San Francisco691
Dallas640
Zhengzhou630
Central District622
Chantilly607
Fremont583
Jakarta583
Seattle576
Singapore576
Hanoi575
Shanghai564
Bangkok511
Vienna508
Mountain View504
Brooklyn488
Christchurch483
Shenzhen475
Sunnyvale473
Chongqing433
Southend399
Mumbai382
New Delhi361
Hamilton349
Resistencia346
Saint Petersburg328
Bangalore320
Sydney319
Islamabad297
Nashua286
Washington286
Ottawa284
Petaling Jaya278
Norwalk266
Hangzhou248
Taipei247
Absecon243
Melbourne240
Montréal233
Seoul230
Lagos226
Brisbane222
Toronto217
Manchester205
Wuhan200
Moscow198
Delhi194
Fairfield193
Palmerston North193
Berlin189
Cambridge187
Johannesburg184
Jacksonville182
Karachi182
Amsterdam173
Dublin173
Manila172
Quezon City172
Kansas City171
Liberty171
New York170
Chicago169
Nanjing167
Daejeon165
Nürnberg165
Istanbul163
Los Angeles162
Redmond153
Stockholm150
Palo Alto149
Shibuya148
Lahore143
Athens141
Birmingham140
Dhaka140
Milan139
Colombo137
Dearborn133
Atlanta131
Changsha131
Jinan131
Aurora130
Leeds130
Paris130
Makati129
Penang129