This page shows usage statistics for items in the collection: Marketing collection

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Currently showing: File downloads; All dates

File downloadsItem page views
Current month8841,857
Previous month8631,648
All dates244,496192,622
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Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited72,234
Voter apathy in British elections: causes and remedies11,918
Lobbying and public affairs in the UK: The relationship to political marketing11,239
Short Messaging Services (SMS) and banking10,163
Consumer benefits and acceptance of genetically modified food9,128
Does negative advertising work?7,924
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,571
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,209
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,353
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems5,018
Country of origin and confidence in quality of imported foods in China3,818
Culture, values and Japanese tourism behaviour3,599
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,431
Selection criteria for country of origin of food imports by European food distributors3,132
A framework for a destination reputation management process: A case study of three destinations2,995
Strategic Planning in Agricultural Niche Markets2,927
The impact of leadership on eCommerce system success in small and medium enterprises context2,820
Consumer Culture in China: Consumption Face2,800
Pioneering advantage and product-country image: evidence from China2,761
Determinants of trust in imported food products: perceptions of European gatekeepers2,661

Top authors (144 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States36,439
United Kingdom20,768
China14,380
New Zealand10,872
Indonesia9,692
India9,525
Malaysia6,589
Germany6,325
Philippines5,977
Nigeria5,320
Australia4,540
France4,169
Canada3,805
Egypt3,203
Kenya3,139
Russia3,089
Netherlands2,758
Pakistan2,730
Ghana2,485
South Africa2,428

Top cities views

File downloads
Zhengzhou7,541
Jakarta3,073
Auckland2,459
London1,973
Beijing1,775
Lagos1,674
Kuala Lumpur1,432
Redmond1,356
Wilmington1,202
Mountain View1,165
Chicago1,129
Hanoi1,073
Houston1,070
Singapore1,044
Dunedin1,006
Cairo850
Mumbai850
Ann Arbor831
Bangkok772
Kingston744