This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

File downloadsItem page views
Current month700476
Previous month1,4921,893
All dates226,669164,961
Custom date range
to
    Maximum number of items/collections/authors etc. shown:
  • 2
  • 5
  • 10
  • 20
  • 50
  • 100

Top items (147 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited67,612
Voter apathy in British elections: causes and remedies11,391
Lobbying and public affairs in the UK: The relationship to political marketing10,498
Short Messaging Services (SMS) and banking10,110
Consumer benefits and acceptance of genetically modified food8,741
Does negative advertising work?7,884
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,554
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5,875
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework4,867
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,690
Country of origin and confidence in quality of imported foods in China3,744
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,295
Culture, values and Japanese tourism behaviour3,263
Selection criteria for country of origin of food imports by European food distributors3,109
A framework for a destination reputation management process: A case study of three destinations2,932
The impact of leadership on eCommerce system success in small and medium enterprises context2,747
Pioneering advantage and product-country image: evidence from China2,720
Strategic Planning in Agricultural Niche Markets2,685
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,517
Machiavellian marketing: justifying ends and means in the modern politics2,458

Top authors (130 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States31,815
United Kingdom19,413
China13,783
New Zealand10,062
Indonesia9,254
India9,135
Malaysia6,409
Germany5,848
Philippines5,746
Nigeria5,081
Australia4,264
France3,949
Canada3,555
Egypt3,139
Kenya3,022
Pakistan2,644
Netherlands2,530
Russia2,473
Ghana2,400
Iran2,364

Top cities views

File downloads
Zhengzhou7,541
Jakarta2,908
Auckland2,198
London1,773
Beijing1,692
Lagos1,666
Kuala Lumpur1,380
Mountain View1,142
Chicago1,102
Singapore1,000
Hanoi975
Dunedin960
Wilmington923
Cairo849
Mumbai838
Houston773
Redmond757
Bangkok751
Islamabad691
Nairobi676