This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month1,1662,600
Previous month9952,055
All dates251,527204,908
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Top items (164 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited73,219
Voter apathy in British elections: causes and remedies12,164
Lobbying and public affairs in the UK: The relationship to political marketing11,637
Short Messaging Services (SMS) and banking10,178
Consumer benefits and acceptance of genetically modified food9,205
Does negative advertising work?7,941
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,573
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,341
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,367
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems5,120
Culture, values and Japanese tourism behaviour3,869
Country of origin and confidence in quality of imported foods in China3,835
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,551
Selection criteria for country of origin of food imports by European food distributors3,139
A framework for a destination reputation management process: A case study of three destinations3,011
Consumer Culture in China: Consumption Face3,010
Strategic Planning in Agricultural Niche Markets2,965
The impact of leadership on eCommerce system success in small and medium enterprises context2,854
Pioneering advantage and product-country image: evidence from China2,774
Determinants of trust in imported food products: perceptions of European gatekeepers2,705

Top authors (147 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States37,388
United Kingdom21,135
China14,540
New Zealand11,243
Indonesia9,821
India9,758
Malaysia6,652
Germany6,474
Philippines6,099
Nigeria5,385
Australia4,625
France4,244
Canada3,883
Russia3,235
Egypt3,221
Kenya3,199
Netherlands2,941
Pakistan2,778
Ghana2,502
South Africa2,486

Top cities views

File downloads
Zhengzhou7,543
Jakarta3,146
Auckland2,560
London1,991
Beijing1,788
Lagos1,674
Kuala Lumpur1,447
Redmond1,400
Wilmington1,272
Mountain View1,168
Hanoi1,155
Chicago1,134
Houston1,096
Singapore1,057
Dunedin1,019
Ann Arbor859
Mumbai855
Cairo853
Kingston815
Bangkok785