This page shows usage statistics for items in the collection: Marketing collection

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Currently showing: File downloads; Current month

File downloadsItem page views
Current month7011,420
Previous month9602,474
All dates243,450190,537
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Top items (161 items total)

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Currently showing: File downloads; Current month

File downloads
Political marketing and political communication: the relationship revisited165
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability57
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.30
Voter apathy in British elections: causes and remedies30
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?29
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent27
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?25
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction22
Culture, values and Japanese tourism behaviour21
Consumer Culture in China: Consumption Face16
The symbolic consumption of music15
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems11
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand11
Fuel Poverty in New Zealand — Implications for Policy10
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context10
An Investigation into the Role of Collaboration in the Development of a Regional Brand10
Residential mobility and changing energy related behaviour10
Influence of International Trade Agreements on Entry Strategy10
Consumers and Their Brand Love Relationships9
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign8

Top authors (144 authors total)

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Currently showing: File downloads; Current month

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
United States152
New Zealand48
United Kingdom38
India29
China28
Russia27
Germany23
Palestine20
Kenya17
Indonesia16
Czech Republic12
Italy12
Australia11
Turkey11
Ukraine11
Canada10
South Korea9
Poland9
Romania8
Malaysia7

Top cities views

File downloads
Ramallah19
Houston17
Auckland14
Fairfield10
Guangzhou10
Shanghai9
Costa Mesa7
Beirut6
New York6
Winter Park6
Bangalore5
Bucharest5
Buffalo5
Campbell5
Hanoi5
Wellington5
Ann Arbor4
Atlanta4
Dunedin4
Jakarta4