This page shows usage statistics for items in the collection: Marketing collection

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Currently showing: File downloads; Previous month

File downloadsItem page views
Current month7011,070
Previous month1,3261,054
All dates232,470170,473
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Top items (152 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

File downloads
Political marketing and political communication: the relationship revisited335
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent167
Consumer Culture in China: Consumption Face92
Lobbying and public affairs in the UK: The relationship to political marketing85
An Investigation into the Role of Collaboration in the Development of a Regional Brand77
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.63
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?52
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework44
Fuel Poverty in New Zealand — Implications for Policy36
Consumer benefits and acceptance of genetically modified food33
Voter apathy in British elections: causes and remedies32
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management30
Influence of International Trade Agreements on Entry Strategy25
Consumers and Their Brand Love Relationships19
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems17
Culture, values and Japanese tourism behaviour17
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context13
Determinants of trust in imported food products: perceptions of European gatekeepers11
Strategic Planning in Agricultural Niche Markets10
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.10

Top authors (135 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

File downloads
United States406
Netherlands87
Germany83
United Kingdom69
China46
Bulgaria35
Japan34
Romania33
France30
Canada25
Russia25
India24
Malaysia21
Turkey21
Indonesia20
New Zealand19
Czech Republic17
Australia10
Algeria10
Iran10

Top cities views

File downloads
Amsterdam81
Redmond64
Buffalo45
Houston42
Boardman31
Wilmington27
Ann Arbor22
Ashburn15
Ottawa15
Beijing14
Fairfield14
Chicago13
Shanghai12
Dearborn11
Auckland7
Saint Petersburg7
Changchun6
Jakarta6
Pars6
Bucharest5