This page shows usage statistics for items in the collection: Marketing collection

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Currently showing: File downloads; Previous month

File downloadsItem page views
Current month7661,659
Previous month1,3522,899
All dates246,641197,253
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Top items (164 items total)

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Currently showing: File downloads; Previous month

File downloads
Lobbying and public affairs in the UK: The relationship to political marketing214
Political marketing and political communication: the relationship revisited209
Identity construction in online dating92
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.74
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability61
Voter apathy in British elections: causes and remedies59
Myths and Reality: Meaning In Moroccan Muslim Women's Dress53
Culture, values and Japanese tourism behaviour50
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent48
Consumer Culture in China: Consumption Face42
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand27
Consumers and Their Brand Love Relationships26
Influence of International Trade Agreements on Entry Strategy26
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign25
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems25
The symbolic consumption of music24
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective19
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction18
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context16
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process16

Top authors (147 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

File downloads
United States225
Netherlands147
New Zealand93
United Kingdom62
India47
Ukraine38
China36
Jamaica31
Philippines30
Germany27
Vietnam25
Canada24
Indonesia22
Russia22
Greece19
Nigeria19
Italy15
South Korea15
Poland13
Singapore13

Top cities views

File downloads
Auckland31
Kingston29
Hanoi22
Redmond18
Manassas13
Augusta12
Houston9
Jakarta9
Liberty9
Seoul9
Shanghai9
Buffalo8
Colombo8
Eden Prairie8
Fairfield8
Nashua8
Shenyang8
College Park7
Athens6
Cassada Gardens6