This page shows usage statistics for items in the collection: Marketing collection

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Currently showing: File downloads; Previous month

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Previous month1,6862,825
All dates241,789186,643
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Top items (160 items total)

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Currently showing: File downloads; Previous month

File downloads
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.952
Political marketing and political communication: the relationship revisited195
Lobbying and public affairs in the UK: The relationship to political marketing87
Voter apathy in British elections: causes and remedies53
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand26
Consumer Culture in China: Consumption Face25
The symbolic consumption of music23
Culture, values and Japanese tourism behaviour18
Strategic Planning in Agricultural Niche Markets16
Influence of International Trade Agreements on Entry Strategy16
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing14
Determinants of trust in imported food products: perceptions of European gatekeepers14
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans14
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent14
Fuel Poverty in New Zealand — Implications for Policy13
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?13
The impact of leadership on eCommerce system success in small and medium enterprises context11
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability10
Consumers and Their Brand Love Relationships8
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign8

Top authors (143 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Previous month

Top country views

File downloads
United States143
China89
United Kingdom63
Russia38
Indonesia25
New Zealand25
Germany23
Greece18
Australia16
Malaysia16
Canada15
Czech Republic15
France15
Ukraine15
Iraq13
Vietnam13
Zimbabwe12
India11
Romania11
Spain10

Top cities views

File downloads
Ashburn50
Shanghai31
Guangzhou19
Hebei16
Auckland10
Dung10
Southend10
San Jose9
Cambridge8
Jinan7
Ann Arbor6
Jakarta6
Sydney6
Wilmington6
Athens5
Delhi5
Manchester5
Montréal5
Thessaloníki5
Houston4