This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month64178
Previous month9111,929
All dates244,587192,873
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Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,991
The effect of electronic word of mouth on customer purchase intentions5,481
Lobbying and public affairs in the UK: The relationship to political marketing5,093
Future of the brand management structure in FMCG: A two-dimensional perspective4,977
Culture, values and Japanese tourism behaviour4,930
Political marketing and political communication: the relationship revisited4,878
Unintended effects of ethnically targeted advertising4,835
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,218
Innovation and knowledge management4,002
Cultural values and advertising in Malaysia: views from the industry3,997
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,811
Discursive analysis of a television advertising campaign : obliged to be healthy3,771
Re-conceptualising television advertising typologies3,501
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,161
The influence of religion on attitudes towards the advertising of controversial products2,682
A Framework for Tourism Destination Marketing in Network Destination Structures2,283
Voter apathy in British elections: causes and remedies2,266
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,216
Advertising of controversial products: a cross-cultural study2,212
Does negative advertising work?2,136

Top authors (144 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States37,608
United Kingdom15,225
New Zealand14,964
China11,881
Malaysia6,750
India6,190
Germany6,016
Australia5,874
France4,214
Philippines3,266
Canada3,029
Russia2,439
Japan2,327
Indonesia2,128
Poland1,892
Netherlands1,745
Thailand1,638
Hong Kong1,604
Singapore1,454
Pakistan1,417

Top cities views

Item page views
Dunedin3,592
Beijing2,397
Auckland2,247
Southend2,199
Wilmington1,318
Milton1,282
Ann Arbor1,275
Kuala Lumpur1,265
Houston1,193
Austin1,136
Ashburn1,003
London947
Tianjin870
Guangzhou826
Fremont792
Woodbridge776
Wellington759
Hanoi706
San Francisco702
Zhengzhou700