This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month563865
Previous month1,3261,054
All dates232,332170,268
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Top items (152 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany6,803
The effect of electronic word of mouth on customer purchase intentions5,031
Future of the brand management structure in FMCG: A two-dimensional perspective4,870
Lobbying and public affairs in the UK: The relationship to political marketing4,839
Culture, values and Japanese tourism behaviour4,637
Unintended effects of ethnically targeted advertising4,542
Political marketing and political communication: the relationship revisited4,457
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,095
Cultural values and advertising in Malaysia: views from the industry3,821
Innovation and knowledge management3,788
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,665
Discursive analysis of a television advertising campaign : obliged to be healthy3,566
Re-conceptualising television advertising typologies3,379
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,952
The influence of religion on attitudes towards the advertising of controversial products2,540
A Framework for Tourism Destination Marketing in Network Destination Structures2,203
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,113
Advertising of controversial products: a cross-cultural study2,110
Does negative advertising work?2,048
Machiavelli, political marketing and reinventing government1,969

Top authors (135 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States34,655
New Zealand14,096
United Kingdom12,934
China10,892
Malaysia6,524
India5,845
Germany5,711
Australia5,658
France4,057
Philippines3,169
Canada2,882
Russia1,949
Indonesia1,937
Poland1,865
Japan1,710
Netherlands1,641
Thailand1,589
Hong Kong1,534
Singapore1,422
Pakistan1,340

Top cities views

Item page views
Dunedin3,334
Beijing2,302
Auckland2,081
Milton1,281
Wilmington1,253
Kuala Lumpur1,205
Austin1,134
Houston1,008
Ann Arbor935
London906
Tianjin848
Ashburn834
Woodbridge757
Guangzhou746
Wellington735
San Francisco691
Dallas643
Zhengzhou634
Central District632
Shanghai609