This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month6632,302
Previous month5772,281
All dates239,972183,308
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Top items (158 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,920
The effect of electronic word of mouth on customer purchase intentions5,301
Lobbying and public affairs in the UK: The relationship to political marketing5,008
Future of the brand management structure in FMCG: A two-dimensional perspective4,936
Culture, values and Japanese tourism behaviour4,824
Unintended effects of ethnically targeted advertising4,735
Political marketing and political communication: the relationship revisited4,728
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,155
Innovation and knowledge management3,913
Cultural values and advertising in Malaysia: views from the industry3,902
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,757
Discursive analysis of a television advertising campaign : obliged to be healthy3,673
Re-conceptualising television advertising typologies3,441
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,071
The influence of religion on attitudes towards the advertising of controversial products2,615
A Framework for Tourism Destination Marketing in Network Destination Structures2,243
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,170
Advertising of controversial products: a cross-cultural study2,166
Voter apathy in British elections: causes and remedies2,102
Does negative advertising work?2,095

Top authors (141 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States36,745
New Zealand14,835
United Kingdom14,186
China11,787
Malaysia6,666
India6,010
Germany5,911
Australia5,821
France4,163
Philippines3,216
Canada2,977
Russia2,408
Japan2,278
Indonesia2,063
Poland1,880
Netherlands1,706
Thailand1,624
Hong Kong1,570
Singapore1,446
Pakistan1,381

Top cities views

Item page views
Dunedin3,591
Beijing2,380
Auckland2,204
Southend1,393
Wilmington1,308
Milton1,281
Kuala Lumpur1,249
Ann Arbor1,241
Houston1,163
Austin1,134
London934
Ashburn921
Tianjin870
Guangzhou814
Fremont775
Woodbridge769
Wellington755
Zhengzhou699
San Francisco697
Hanoi681