This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month702818
Previous month1,6221,006
All dates228,293166,309
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Top items (150 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,755
The effect of electronic word of mouth on customer purchase intentions4,885
Future of the brand management structure in FMCG: A two-dimensional perspective4,856
Lobbying and public affairs in the UK: The relationship to political marketing4,771
Culture, values and Japanese tourism behaviour4,562
Unintended effects of ethnically targeted advertising4,486
Political marketing and political communication: the relationship revisited4,387
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,073
Cultural values and advertising in Malaysia: views from the industry3,784
Innovation and knowledge management3,751
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,636
Discursive analysis of a television advertising campaign : obliged to be healthy3,547
Re-conceptualising television advertising typologies3,363
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,916
The influence of religion on attitudes towards the advertising of controversial products2,510
A Framework for Tourism Destination Marketing in Network Destination Structures2,195
Advertising of controversial products: a cross-cultural study2,071
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,062
Does negative advertising work?2,031
Machiavelli, political marketing and reinventing government1,958

Top authors (133 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: Item page views; All dates

Top country views

Item page views
United States33,218
New Zealand13,939
United Kingdom12,512
China10,597
Malaysia6,486
India5,804
Australia5,623
Germany5,462
France3,975
Philippines3,131
Canada2,846
Russia1,916
Indonesia1,903
Poland1,862
Netherlands1,602
Thailand1,575
Hong Kong1,509
Japan1,483
Singapore1,416
Pakistan1,324

Top cities views

Item page views
Dunedin3,333
Beijing2,285
Auckland2,052
Milton1,281
Wilmington1,208
Kuala Lumpur1,195
Austin1,134
Houston909
London885
Tianjin837
Ashburn753
Woodbridge742
Wellington728
Ann Arbor719
Guangzhou698
San Francisco691
Dallas640
Zhengzhou630
Central District622
Chantilly607