This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month1,1162,478
Previous month9952,055
All dates251,477204,786
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Top items (164 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany7,064
The effect of electronic word of mouth on customer purchase intentions5,656
Lobbying and public affairs in the UK: The relationship to political marketing5,208
Culture, values and Japanese tourism behaviour5,064
Future of the brand management structure in FMCG: A two-dimensional perspective5,059
Political marketing and political communication: the relationship revisited5,057
Unintended effects of ethnically targeted advertising4,925
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,295
Innovation and knowledge management4,071
Cultural values and advertising in Malaysia: views from the industry4,064
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,877
Discursive analysis of a television advertising campaign : obliged to be healthy3,846
Re-conceptualising television advertising typologies3,569
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,260
The influence of religion on attitudes towards the advertising of controversial products2,736
Voter apathy in British elections: causes and remedies2,428
A Framework for Tourism Destination Marketing in Network Destination Structures2,329
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand2,289
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,283
Advertising of controversial products: a cross-cultural study2,278

Top authors (147 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States38,374
United Kingdom15,915
New Zealand15,324
China12,397
Malaysia6,802
India6,328
Germany6,125
Australia5,991
France4,301
Philippines3,322
Canada3,082
Russia2,572
Japan2,483
Indonesia2,203
Poland1,897
Netherlands1,788
Thailand1,673
Hong Kong1,645
Sweden1,530
Singapore1,475

Top cities views

Item page views
Dunedin3,605
Southend2,624
Beijing2,403
Auckland2,387
Wilmington1,331
Ann Arbor1,288
Milton1,282
Kuala Lumpur1,273
Houston1,232
Austin1,137
Ashburn1,017
London961
Tianjin870
Guangzhou857
Fremont795
Woodbridge777
Wellington770
Hanoi740
Jakarta727
San Francisco717