This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month998958
Previous month7631,513
All dates236,502175,591
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Top items (156 items total)

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Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,849
The effect of electronic word of mouth on customer purchase intentions5,181
Lobbying and public affairs in the UK: The relationship to political marketing4,933
Future of the brand management structure in FMCG: A two-dimensional perspective4,892
Culture, values and Japanese tourism behaviour4,721
Unintended effects of ethnically targeted advertising4,643
Political marketing and political communication: the relationship revisited4,605
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,120
Innovation and knowledge management3,857
Cultural values and advertising in Malaysia: views from the industry3,847
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,704
Discursive analysis of a television advertising campaign : obliged to be healthy3,604
Re-conceptualising television advertising typologies3,402
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,989
The influence of religion on attitudes towards the advertising of controversial products2,569
A Framework for Tourism Destination Marketing in Network Destination Structures2,216
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,135
Advertising of controversial products: a cross-cultural study2,134
Does negative advertising work?2,063
Voter apathy in British elections: causes and remedies2,003

Top authors (139 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

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Top country views

Item page views
United States35,901
New Zealand14,616
United Kingdom13,634
China11,556
Malaysia6,604
India5,937
Germany5,798
Australia5,749
France4,134
Philippines3,193
Canada2,924
Japan2,029
Indonesia2,004
Russia1,991
Poland1,873
Netherlands1,674
Thailand1,605
Hong Kong1,554
Singapore1,433
Pakistan1,358

Top cities views

Item page views
Dunedin3,577
Beijing2,329
Auckland2,154
Wilmington1,286
Milton1,281
Kuala Lumpur1,231
Ann Arbor1,204
Houston1,135
Austin1,134
Southend999
London924
Ashburn908
Tianjin861
Guangzhou789
Woodbridge763
Fremont761
Wellington749
San Francisco693
Zhengzhou686
Shanghai653