This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month6632,302
Previous month5772,281
All dates239,972183,308
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Top items (158 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited71,458
Voter apathy in British elections: causes and remedies11,723
Lobbying and public affairs in the UK: The relationship to political marketing11,085
Short Messaging Services (SMS) and banking10,146
Consumer benefits and acceptance of genetically modified food9,102
Does negative advertising work?7,914
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,567
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,073
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,336
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,952
Country of origin and confidence in quality of imported foods in China3,805
Culture, values and Japanese tourism behaviour3,484
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,368
Selection criteria for country of origin of food imports by European food distributors3,126
A framework for a destination reputation management process: A case study of three destinations2,985
Strategic Planning in Agricultural Niche Markets2,865
The impact of leadership on eCommerce system success in small and medium enterprises context2,796
Pioneering advantage and product-country image: evidence from China2,756
Consumer Culture in China: Consumption Face2,702
Determinants of trust in imported food products: perceptions of European gatekeepers2,624
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,534
Machiavellian marketing: justifying ends and means in the modern politics2,500
Perceptions of political marketing in Sweden: a comparative perspective2,462
Machiavelli, political marketing and reinventing government2,462
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,372
Influence of International Trade Agreements on Entry Strategy2,337
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,297
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,285
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,284
Humanlike brands and metaphor: applications and consequences2,215
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,041
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,920
Quantifying compliance costs of small businesses in New Zealand1,900
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,889
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,881
Marketing education: recommendations for targeting Asian students - Report 31,800
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,775
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,677
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,334
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,303
Pricing differentials for organic, ordinary and genetically modified food1,256
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,232
Unintended effects of ethnically targeted advertising1,170
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,087
Brand trust as quality cues in online tertiary education986
Relationship building in small businesses - the case of linking personal selling with collectivism964
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period885
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences871
Marketing in Asia Pacific: integrating theory with practice851
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction786

Top authors (141 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States35,824
United Kingdom20,481
China14,203
New Zealand10,690
Indonesia9,577
India9,407
Malaysia6,543
Germany6,230
Philippines5,913
Nigeria5,262
Australia4,480
France4,129
Canada3,738
Egypt3,191
Kenya3,108
Russia2,967
Netherlands2,728
Pakistan2,708
Ghana2,476
South Africa2,415
Iran2,395
Poland2,348
Ukraine2,314
Turkey2,294
Romania2,208
Japan2,104
Zimbabwe2,083
Thailand2,023
Singapore1,876
Italy1,767
Mexico1,625
Vietnam1,603
Hong Kong1,546
Sweden1,403
Czech Republic1,394
Spain1,379
Greece1,345
Algeria1,343
Portugal1,195
Belgium1,158
Denmark1,120
Morocco1,117
Ireland1,080
Slovakia986
South Korea977
Sri Lanka961
Brazil944
Ethiopia932
Switzerland919
Taiwan907

Top cities views

File downloads
Zhengzhou7,541
Jakarta3,050
Auckland2,384
London1,968
Beijing1,757
Lagos1,674
Kuala Lumpur1,424
Redmond1,349
Wilmington1,186
Mountain View1,164
Chicago1,126
Hanoi1,045
Singapore1,041
Houston1,040
Dunedin1,000
Cairo850
Mumbai849
Ann Arbor803
Bangkok765
Kingston718
Islamabad713
Nairobi680
Ottawa654
Accra641
New Delhi640
Wellington640
Central District624
Boardman605
Dallas578
Christchurch572
Harare562
Ashburn551
Paris528
Bucharest517
New York516
Bangalore499
Hamilton495
Seattle470
Buffalo458
Delhi458
Athens413
Leeds410
Istanbul407
Moscow406
Seoul392
Simi Valley390
Manchester389
Colombo365
Mexico362
Washington361