This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month3991
Previous month9111,929
All dates244,562192,786
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Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited72,245
Voter apathy in British elections: causes and remedies11,920
Lobbying and public affairs in the UK: The relationship to political marketing11,240
Short Messaging Services (SMS) and banking10,163
Consumer benefits and acceptance of genetically modified food9,130
Does negative advertising work?7,924
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,571
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,215
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,353
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems5,019
Country of origin and confidence in quality of imported foods in China3,818
Culture, values and Japanese tourism behaviour3,604
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,438
Selection criteria for country of origin of food imports by European food distributors3,132
A framework for a destination reputation management process: A case study of three destinations2,995
Strategic Planning in Agricultural Niche Markets2,927
The impact of leadership on eCommerce system success in small and medium enterprises context2,821
Consumer Culture in China: Consumption Face2,808
Pioneering advantage and product-country image: evidence from China2,761
Determinants of trust in imported food products: perceptions of European gatekeepers2,662
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,545
Machiavellian marketing: justifying ends and means in the modern politics2,518
Machiavelli, political marketing and reinventing government2,479
Perceptions of political marketing in Sweden: a comparative perspective2,472
Influence of International Trade Agreements on Entry Strategy2,434
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,391
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,319
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,307
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,293
Humanlike brands and metaphor: applications and consequences2,244
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,045
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,982
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,962
Quantifying compliance costs of small businesses in New Zealand1,909
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,886
Marketing education: recommendations for targeting Asian students - Report 31,801
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,800
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,705
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,370
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,348
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,326
Pricing differentials for organic, ordinary and genetically modified food1,269
Unintended effects of ethnically targeted advertising1,200
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,129
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.1,077
Brand trust as quality cues in online tertiary education992
Relationship building in small businesses - the case of linking personal selling with collectivism972
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period889
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences876
Marketing in Asia Pacific: integrating theory with practice853

Top authors (144 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; All dates

Top country views

File downloads
United States36,449
United Kingdom20,772
China14,386
New Zealand10,879
Indonesia9,694
India9,528
Malaysia6,590
Germany6,332
Philippines5,981
Nigeria5,323
Australia4,541
France4,169
Canada3,805
Egypt3,203
Kenya3,139
Russia3,090
Netherlands2,758
Pakistan2,730
Ghana2,485
South Africa2,428
Iran2,418
Poland2,377
Ukraine2,353
Turkey2,340
Romania2,266
Japan2,131
Zimbabwe2,108
Thailand2,050
Singapore1,884
Italy1,808
Vietnam1,645
Mexico1,636
Hong Kong1,566
Czech Republic1,452
Sweden1,418
Spain1,402
Greece1,401
Algeria1,354
Portugal1,210
Belgium1,182
Morocco1,127
Denmark1,125
Ireland1,091
South Korea998
Slovakia996
Sri Lanka983
Brazil962
Ethiopia940
Switzerland927
Taiwan920

Top cities views

File downloads
Zhengzhou7,541
Jakarta3,074
Auckland2,460
London1,973
Beijing1,775
Lagos1,674
Kuala Lumpur1,432
Redmond1,356
Wilmington1,202
Mountain View1,165
Chicago1,129
Hanoi1,073
Houston1,070
Singapore1,045
Dunedin1,006
Cairo850
Mumbai850
Ann Arbor832
Bangkok772
Kingston744
Islamabad717
Nairobi680
Ottawa673
Wellington651
Accra642
New Delhi640
Central District632
Ashburn620
Boardman614
Christchurch582
Dallas581
Harare565
Bucharest539
Paris532
New York523
Bangalore512
Hamilton502
Delhi470
Seattle470
Buffalo468
Athens421
Moscow414
Istanbul411
Leeds410
Manchester400
Seoul395
Simi Valley390
Shanghai382
Colombo380
Guangzhou374