This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month1,2802,885
Previous month9952,055
All dates251,641205,193
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Top items (164 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited73,237
Voter apathy in British elections: causes and remedies12,166
Lobbying and public affairs in the UK: The relationship to political marketing11,639
Short Messaging Services (SMS) and banking10,178
Consumer benefits and acceptance of genetically modified food9,205
Does negative advertising work?7,942
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,573
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand6,341
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,367
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems5,123
Culture, values and Japanese tourism behaviour3,870
Country of origin and confidence in quality of imported foods in China3,835
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,553
Selection criteria for country of origin of food imports by European food distributors3,139
Consumer Culture in China: Consumption Face3,013
A framework for a destination reputation management process: A case study of three destinations3,011
Strategic Planning in Agricultural Niche Markets2,966
The impact of leadership on eCommerce system success in small and medium enterprises context2,854
Pioneering advantage and product-country image: evidence from China2,775
Determinants of trust in imported food products: perceptions of European gatekeepers2,706
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,549
Machiavellian marketing: justifying ends and means in the modern politics2,531
Influence of International Trade Agreements on Entry Strategy2,526
Machiavelli, political marketing and reinventing government2,484
Perceptions of political marketing in Sweden: a comparative perspective2,483
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,407
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,407
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,324
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,312
Humanlike brands and metaphor: applications and consequences2,272
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,074
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,045
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management2,032
Quantifying compliance costs of small businesses in New Zealand1,916
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,896
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,839
Marketing education: recommendations for targeting Asian students - Report 31,804
Identity construction in online dating1,729
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,726
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,477
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,418
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,362
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.1,310
Pricing differentials for organic, ordinary and genetically modified food1,283
Unintended effects of ethnically targeted advertising1,223
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,191
Brand trust as quality cues in online tertiary education1,011
Relationship building in small businesses - the case of linking personal selling with collectivism974
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction951
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period890

Top authors (147 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States37,421
United Kingdom21,139
China14,542
New Zealand11,258
Indonesia9,822
India9,766
Malaysia6,652
Germany6,476
Philippines6,099
Nigeria5,385
Australia4,626
France4,244
Canada3,886
Russia3,239
Egypt3,221
Kenya3,199
Netherlands2,941
Pakistan2,779
Ghana2,502
South Africa2,487
Iran2,437
Poland2,425
Ukraine2,423
Turkey2,403
Romania2,321
Japan2,158
Zimbabwe2,134
Thailand2,091
Singapore1,911
Italy1,858
Vietnam1,737
Mexico1,651
Hong Kong1,618
Czech Republic1,519
Greece1,454
Sweden1,440
Spain1,424
Algeria1,372
Portugal1,250
Belgium1,191
Morocco1,148
Denmark1,134
Ireland1,114
South Korea1,040
Sri Lanka1,020
Slovakia1,014
Brazil978
Ethiopia964
Taiwan938
Switzerland931

Top cities views

File downloads
Zhengzhou7,543
Jakarta3,146
Auckland2,563
London1,991
Beijing1,788
Lagos1,674
Kuala Lumpur1,447
Redmond1,400
Wilmington1,277
Mountain View1,168
Hanoi1,158
Chicago1,134
Houston1,099
Singapore1,057
Dunedin1,019
Ann Arbor859
Mumbai855
Cairo853
Kingston815
Bangkok785
Islamabad729
Ottawa690
Nairobi680
Wellington675
Central District665
Accra643
Boardman642
New Delhi641
Ashburn635
Christchurch604
Dallas583
Harare565
Bucharest552
Paris532
New York524
Bangalore522
Hamilton511
Buffalo491
Delhi480
Seattle471
Athens446
Moscow426
Istanbul421
Leeds411
Seoul410
Manchester401
Colombo398
Guangzhou391
Simi Valley390
Shanghai388