This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

File downloadsItem page views
Current month509793
Previous month1,3261,054
All dates232,278170,196
Custom date range
to
    Maximum number of items/collections/authors etc. shown:
  • 2
  • 5
  • 10
  • 20
  • 50
  • 100

Top items (152 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited69,362
Voter apathy in British elections: causes and remedies11,555
Lobbying and public affairs in the UK: The relationship to political marketing10,813
Short Messaging Services (SMS) and banking10,121
Consumer benefits and acceptance of genetically modified food8,899
Does negative advertising work?7,891
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,561
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5,917
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,053
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,762
Country of origin and confidence in quality of imported foods in China3,765
Culture, values and Japanese tourism behaviour3,391
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,315
Selection criteria for country of origin of food imports by European food distributors3,112
A framework for a destination reputation management process: A case study of three destinations2,943
The impact of leadership on eCommerce system success in small and medium enterprises context2,764
Strategic Planning in Agricultural Niche Markets2,746
Pioneering advantage and product-country image: evidence from China2,732
Determinants of trust in imported food products: perceptions of European gatekeepers2,536
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,524
Consumer Culture in China: Consumption Face2,523
Machiavellian marketing: justifying ends and means in the modern politics2,462
Machiavelli, political marketing and reinventing government2,448
Perceptions of political marketing in Sweden: a comparative perspective2,442
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,336
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,271
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,267
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,244
Humanlike brands and metaphor: applications and consequences2,161
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,004
Influence of International Trade Agreements on Entry Strategy1,989
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,875
Quantifying compliance costs of small businesses in New Zealand1,866
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,827
Marketing education: recommendations for targeting Asian students - Report 31,780
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,748
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,745
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,615
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,307
Pricing differentials for organic, ordinary and genetically modified food1,193
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,179
Unintended effects of ethnically targeted advertising1,118
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,045
Brand trust as quality cues in online tertiary education966
Relationship building in small businesses - the case of linking personal selling with collectivism948
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent905
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period866
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences853
Marketing in Asia Pacific: integrating theory with practice833
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study731

Top authors (135 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States33,690
United Kingdom19,824
China13,941
New Zealand10,249
Indonesia9,386
India9,229
Malaysia6,466
Germany6,038
Philippines5,782
Nigeria5,191
Australia4,348
France4,024
Canada3,638
Egypt3,157
Kenya3,071
Pakistan2,670
Netherlands2,647
Russia2,583
Ghana2,442
Iran2,389
South Africa2,362
Poland2,309
Ukraine2,266
Turkey2,197
Romania2,115
Japan2,059
Zimbabwe2,021
Thailand1,988
Singapore1,851
Italy1,723
Mexico1,596
Vietnam1,529
Hong Kong1,523
Spain1,352
Sweden1,340
Algeria1,332
Greece1,315
Czech Republic1,282
Portugal1,176
Belgium1,118
Denmark1,108
Morocco1,099
Ireland1,065
Slovakia957
South Korea948
Sri Lanka933
Ethiopia927
Brazil919
Switzerland902
Taiwan864

Top cities views

File downloads
Zhengzhou7,541
Jakarta2,951
Auckland2,268
London1,794
Beijing1,722
Lagos1,674
Kuala Lumpur1,394
Mountain View1,153
Chicago1,117
Redmond1,092
Wilmington1,028
Singapore1,017
Hanoi993
Dunedin964
Houston947
Cairo849
Mumbai841
Bangkok760
Ann Arbor727
Islamabad698
Kingston678
Nairobi677
New Delhi638
Accra634
Wellington617
Ottawa616
Central District609
Dallas568
Harare546
Christchurch535
Paris522
New York507
Bucharest498
Hamilton491
Bangalore489
Ashburn463
Seattle454
Delhi438
Buffalo428
Athens408
Leeds404
Moscow399
Simi Valley390
Istanbul388
Seoul386
Manchester380
Boardman366
Washington359
Manila357
Toronto357