This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month1,155721
Previous month1,4921,893
All dates227,124165,206
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Top items (147 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited67,699
Voter apathy in British elections: causes and remedies11,392
Lobbying and public affairs in the UK: The relationship to political marketing10,514
Short Messaging Services (SMS) and banking10,114
Consumer benefits and acceptance of genetically modified food8,751
Does negative advertising work?7,886
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,554
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5,876
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework4,888
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,691
Country of origin and confidence in quality of imported foods in China3,744
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,298
Culture, values and Japanese tourism behaviour3,282
Selection criteria for country of origin of food imports by European food distributors3,109
A framework for a destination reputation management process: A case study of three destinations2,932
The impact of leadership on eCommerce system success in small and medium enterprises context2,748
Pioneering advantage and product-country image: evidence from China2,721
Strategic Planning in Agricultural Niche Markets2,697
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,517
Determinants of trust in imported food products: perceptions of European gatekeepers2,460
Machiavellian marketing: justifying ends and means in the modern politics2,458
Machiavelli, political marketing and reinventing government2,437
Perceptions of political marketing in Sweden: a comparative perspective2,428
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,319
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,262
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,251
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,219
Humanlike brands and metaphor: applications and consequences2,095
Consumer Culture in China: Consumption Face2,071
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods1,996
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,872
Influence of International Trade Agreements on Entry Strategy1,868
Quantifying compliance costs of small businesses in New Zealand1,838
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,781
Marketing education: recommendations for targeting Asian students - Report 31,778
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,690
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,665
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,536
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,286
Pricing differentials for organic, ordinary and genetically modified food1,156
Unintended effects of ethnically targeted advertising1,094
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,026
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,023
Brand trust as quality cues in online tertiary education959
Relationship building in small businesses - the case of linking personal selling with collectivism945
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period858
Marketing in Asia Pacific: integrating theory with practice832
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences822
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study725
Antecedent of brand trust in e-tertiary education705

Top authors (130 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States32,025
United Kingdom19,438
China13,802
New Zealand10,079
Indonesia9,270
India9,138
Malaysia6,411
Germany5,855
Philippines5,750
Nigeria5,094
Australia4,268
France3,955
Canada3,561
Egypt3,140
Kenya3,033
Pakistan2,644
Netherlands2,533
Russia2,483
Ghana2,401
Iran2,367
South Africa2,332
Poland2,270
Ukraine2,241
Turkey2,139
Romania2,042
Zimbabwe1,992
Thailand1,959
Japan1,952
Singapore1,835
Italy1,684
Mexico1,579
Vietnam1,506
Hong Kong1,499
Spain1,339
Sweden1,322
Algeria1,310
Greece1,297
Czech Republic1,248
Portugal1,153
Belgium1,108
Denmark1,097
Morocco1,087
Ireland1,037
Slovakia940
South Korea924
Sri Lanka916
Ethiopia912
Switzerland896
Brazil894
Taiwan852

Top cities views

File downloads
Zhengzhou7,541
Jakarta2,921
Auckland2,205
London1,774
Beijing1,692
Lagos1,666
Kuala Lumpur1,380
Mountain View1,142
Chicago1,102
Singapore1,001
Hanoi975
Dunedin960
Wilmington924
Cairo849
Mumbai838
Houston791
Redmond779
Bangkok752
Islamabad691
Nairobi676
Ann Arbor672
Kingston671
Accra634
New Delhi633
Wellington612
Central District596
Ottawa584
Dallas563
Harare543
Paris520
Christchurch515
New York497
Hamilton488
Bangalore481
Bucharest477
Seattle450
Delhi434
Athens402
Simi Valley390
Moscow389
Leeds383
Buffalo381
Seoul378
Istanbul375
Manchester375
Ashburn371
Washington357
Manila356
Mexico355
Toronto353