This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; All dates

File downloadsItem page views
Current month940873
Previous month7631,513
All dates236,444175,506
Custom date range
to
    Maximum number of items/collections/authors etc. shown:
  • 2
  • 5
  • 10
  • 20
  • 50
  • 100

Top items (156 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; All dates

File downloads
Political marketing and political communication: the relationship revisited70,636
Voter apathy in British elections: causes and remedies11,659
Lobbying and public affairs in the UK: The relationship to political marketing11,010
Short Messaging Services (SMS) and banking10,135
Consumer benefits and acceptance of genetically modified food9,018
Does negative advertising work?7,895
Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia7,562
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5,986
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework5,195
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems4,851
Country of origin and confidence in quality of imported foods in China3,785
Culture, values and Japanese tourism behaviour3,419
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3,334
Selection criteria for country of origin of food imports by European food distributors3,114
A framework for a destination reputation management process: A case study of three destinations2,965
Strategic Planning in Agricultural Niche Markets2,814
The impact of leadership on eCommerce system success in small and medium enterprises context2,767
Pioneering advantage and product-country image: evidence from China2,741
Consumer Culture in China: Consumption Face2,625
Determinants of trust in imported food products: perceptions of European gatekeepers2,586
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia2,526
Machiavellian marketing: justifying ends and means in the modern politics2,482
Machiavelli, political marketing and reinventing government2,457
Perceptions of political marketing in Sweden: a comparative perspective2,451
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2,362
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel2,285
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2,276
Myths and Reality: Meaning In Moroccan Muslim Women's Dress2,254
Influence of International Trade Agreements on Entry Strategy2,247
Humanlike brands and metaphor: applications and consequences2,198
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods2,014
Quantifying compliance costs of small businesses in New Zealand1,884
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector1,877
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management1,856
Marketing education: recommendations for targeting Asian students - Report 31,794
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1,794
An Investigation into the Role of Collaboration in the Development of a Regional Brand1,757
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1,659
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1,329
Pricing differentials for organic, ordinary and genetically modified food1,220
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?1,220
Unintended effects of ethnically targeted advertising1,135
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?1,071
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent1,070
Brand trust as quality cues in online tertiary education978
Relationship building in small businesses - the case of linking personal selling with collectivism952
Ethnohistoriography of Koh Samui: Change and adaptation in a tourism period876
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences862
Marketing in Asia Pacific: integrating theory with practice836
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study738

Top authors (139 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; All dates

Top country views

File downloads
United States34,900
United Kingdom20,270
China14,143
New Zealand10,459
Indonesia9,497
India9,300
Malaysia6,511
Germany6,149
Philippines5,857
Nigeria5,228
Australia4,445
France4,079
Canada3,684
Egypt3,165
Kenya3,088
Netherlands2,684
Pakistan2,678
Russia2,668
Ghana2,454
Iran2,394
South Africa2,386
Poland2,339
Ukraine2,288
Turkey2,252
Romania2,173
Japan2,079
Zimbabwe2,063
Thailand1,998
Singapore1,866
Italy1,743
Mexico1,614
Vietnam1,546
Hong Kong1,535
Spain1,369
Sweden1,367
Algeria1,336
Czech Republic1,334
Greece1,334
Portugal1,187
Belgium1,141
Denmark1,114
Morocco1,105
Ireland1,075
Slovakia978
South Korea951
Sri Lanka948
Brazil929
Ethiopia929
Switzerland915
Taiwan892

Top cities views

File downloads
Zhengzhou7,541
Jakarta3,017
Auckland2,327
London1,957
Beijing1,734
Lagos1,674
Kuala Lumpur1,416
Redmond1,331
Wilmington1,165
Mountain View1,164
Chicago1,120
Singapore1,031
Houston1,015
Hanoi1,008
Dunedin995
Cairo850
Mumbai846
Ann Arbor767
Bangkok762
Kingston713
Islamabad703
Nairobi678
Ottawa641
New Delhi638
Accra636
Wellington623
Central District615
Dallas570
Christchurch561
Harare552
Paris524
Ashburn520
New York515
Bucharest503
Bangalore493
Hamilton493
Boardman484
Seattle467
Buffalo443
Delhi443
Athens411
Leeds405
Moscow405
Istanbul395
Simi Valley390
Seoul389
Manchester387
Washington361
Mexico360
Toronto359