This page shows usage statistics for items in the collection: Marketing collection

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Current month1,2462,809
Previous month9952,055
All dates251,607205,117
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Top items (164 items total)

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Currently showing: File downloads; Current month

File downloads
Political marketing and political communication: the relationship revisited175
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context121
Fuel Poverty in New Zealand — Implications for Policy79
Consumer Culture in China: Consumption Face74
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability69
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.51
Lobbying and public affairs in the UK: The relationship to political marketing49
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction49
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand41
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign35
Culture, values and Japanese tourism behaviour34
Factors that Influence Cruise Tourists’ Decision-Making at the Destination31
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective27
The symbolic consumption of music24
Strategic Planning in Agricultural Niche Markets24
Consumers and Their Brand Love Relationships23
Voter apathy in British elections: causes and remedies23
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?23
Identity construction in online dating21
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?18
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.16
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent16
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods15
Consumer benefits and acceptance of genetically modified food14
Influence of International Trade Agreements on Entry Strategy12
Littering and its impact on Tonga's destination image11
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems10
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing9
An Investigation into the Role of Collaboration in the Development of a Regional Brand8
Consumption of Organic Fruits and Vegetables in Chennai, India8
Humanlike brands and metaphor: applications and consequences7
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management7
The Ram Selection Process: A Network Perspective7
Determinants of trust in imported food products: perceptions of European gatekeepers6
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility6
Perceptions of political marketing in Sweden: a comparative perspective5
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study5
Residential mobility and changing energy related behaviour5
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector5
Machiavellian marketing: justifying ends and means in the modern politics5
Dynamic ideologies : insights from the Slow Food movement4
Pricing differentials for organic, ordinary and genetically modified food4
Does negative advertising work?4
Pioneering advantage and product-country image: evidence from China4
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.4
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process4
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites4
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models4
Brand trust as quality cues in online tertiary education4
The impact of leadership on eCommerce system success in small and medium enterprises context4

Top authors (147 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
United States244
New Zealand107
India87
United Kingdom47
Russia45
Philippines31
Vietnam31
Iraq30
China29
France28
Indonesia28
Czech Republic25
Pakistan24
South Africa21
Malaysia20
Australia19
Turkey17
Jamaica16
Canada15
Germany15
Thailand15
Kenya14
Algeria12
Ireland12
Nigeria11
Nepal10
Poland10
Ukraine10
Italy8
Zimbabwe8
Hong Kong7
Romania7
Taiwan7
South Korea5
Sweden5
Ecuador4
Spain4
Fiji4
Ghana4
Japan4
Sri Lanka4
Macedonia4
Mexico4
Netherlands4
Portugal4
South Sudan4
Tonga4
Bangladesh3
Brazil3
Greece3

Top cities views

File downloads
Menlo Park40
Hanoi30
Auckland26
Fairfield22
Indianapolis20
Hyderabad18
Jakarta17
Karachi15
Kingston15
Wilmington15
Shenyang10
Boardman9
Christchurch9
Dunedin9
Redmond9
Cambridge8
Eden Prairie8
Baghdad7
Falls Church7
Monmouth Junction7
Taipei7
Ann Arbor6
Houston6
Johannesburg6
Wellington6
Bangkok5
Gurgaon5
Islamabad5
Norwalk5
Pretoria5
Bryanston4
Buffalo4
Kuala Lumpur4
Liberty4
Nelson4
Quito4
Radom4
Roxas4
Saint Petersburg4
Southend4
Sulaymaniyah4
Suva4
Atlanta3
Beijing3
Campbell3
Las Vegas3
London3
Lower Hutt3
Moscow3
Mount Olive3