This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Current month

File downloadsItem page views
Current month133307
Previous month1,2241,352
All dates234,874173,427
Custom date range
to
    Maximum number of items/collections/authors etc. shown:
  • 2
  • 5
  • 10
  • 20
  • 50
  • 100

Top items (155 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Current month

File downloads
Political marketing and political communication: the relationship revisited31
Consumer benefits and acceptance of genetically modified food11
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework11
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems7
Fuel Poverty in New Zealand — Implications for Policy6
The evolution of the business case for corporate social responsibility : construction and development in Europe6
Consumers and Their Brand Love Relationships5
Humanlike brands and metaphor: applications and consequences5
The symbolic consumption of music4
Voter apathy in British elections: causes and remedies4
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing3
Determinants of trust in imported food products: perceptions of European gatekeepers3
Dynamic ideologies : insights from the Slow Food movement2
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context2
Marketing education: recommendations for targeting Asian students - Report 32
Strategic Planning in Agricultural Niche Markets2
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?2
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising2
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management2
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent2
Quantifying compliance costs of small businesses in New Zealand1
Industrial service design: an examination of Chinese choice preferences for shipping services1
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences1
Perceptions of political marketing in Sweden: a comparative perspective1
Pricing differentials for organic, ordinary and genetically modified food1
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics1
Lobbying and public affairs in the UK: The relationship to political marketing1
Pioneering advantage and product-country image: evidence from China1
Country of origin and confidence in quality of imported foods in China1
An Investigation into the Role of Collaboration in the Development of a Regional Brand1
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships1
Marketing Faculty & Ph.D. Supervision: A House Divided1
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.1
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction1
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel1
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process1
Influence of International Trade Agreements on Entry Strategy1
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1
Consumption of Organic Fruits and Vegetables in Chennai, India1
Building customer-based-brand-equity through packaging1

Top authors (138 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Current month

Top country views

File downloads
United States38
China17
New Zealand10
United Kingdom9
Germany8
Indonesia7
Turkey5
Malaysia4
Netherlands4
Australia2
Bosnia and Herzegovina2
Greece2
India2
Jamaica2
Singapore2
Slovakia2
Austria1
Belgium1
Brazil1
Canada1
Chile1
Finland1
France1
Hungary1
South Korea1
Latvia1
Poland1
Palestine1
Russia1
Trinidad and Tobago1
Zimbabwe1

Top cities views

File downloads
Chongqing17
Ashburn11
Houston6
Boardman5
Amsterdam3
Ann Arbor3
Dunedin3
Fairfield3
Kuala Lumpur3
London3
Wilmington3
Erzurum2
Jakarta2
Kingston2
Sarajevo2
Singapore2
Stuttgart2
Aizkraukle1
Ajax1
Athens1
Beverly Hills1
Bobingen1
Brisbane1
Christchurch1
Eau Claire1
Graz1
Izmir1
Kemerovo1
Liège1
Mountain View1
Petaling Jaya1
Philadelphia1
Port-of-spain1
Redmond1
Seoul1
Sivas1
São Paulo1
Tübingen1
Wanganui1
Woodbridge1
Öhringen1