This page shows usage statistics for items in the collection: Marketing collection

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Current month382606
Previous month9111,929
All dates244,905193,301
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Top items (161 items total)

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Currently showing: File downloads; Current month

File downloads
Lobbying and public affairs in the UK: The relationship to political marketing138
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.23
Identity construction in online dating23
Political marketing and political communication: the relationship revisited22
Consumer Culture in China: Consumption Face21
Influence of International Trade Agreements on Entry Strategy19
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability13
Culture, values and Japanese tourism behaviour12
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent11
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand10
Voter apathy in British elections: causes and remedies9
Consumers and Their Brand Love Relationships6
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign5
Consumer benefits and acceptance of genetically modified food5
Fuel Poverty in New Zealand — Implications for Policy4
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.4
Dynamic ideologies : insights from the Slow Food movement3
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context3
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing3
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems3
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management3
Brand trust as quality cues in online tertiary education3
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?3
The impact of leadership on eCommerce system success in small and medium enterprises context3
A framework for a destination reputation management process: A case study of three destinations3
Factors that Influence Cruise Tourists’ Decision-Making at the Destination2
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective2
Determinants of trust in imported food products: perceptions of European gatekeepers2
An Investigation into the Role of Collaboration in the Development of a Regional Brand2
Strategic Planning in Agricultural Niche Markets2
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2
Machiavellian marketing: justifying ends and means in the modern politics2
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility2
The symbolic consumption of music1
Perceptions of political marketing in Sweden: a comparative perspective1
Pricing differentials for organic, ordinary and genetically modified food1
Unintended effects of ethnically targeted advertising1
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising1
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction1
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.1
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites1
Residential mobility and changing energy related behaviour1
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production1
Antecedent of brand trust in e-tertiary education1
Consumption of Organic Fruits and Vegetables in Chennai, India1

Top authors (144 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
Netherlands138
United States40
New Zealand20
China12
Ukraine12
United Kingdom11
India11
Sri Lanka11
Germany9
Philippines7
Russia7
Nigeria5
Indonesia4
France3
Japan3
Australia2
Belgium2
Greece2
Ireland2
Cambodia2
Malaysia2
Sweden2
Singapore2
Vietnam2
Canada1
Cyprus1
Czech Republic1
Algeria1
Egypt1
Italy1
Jamaica1
Kenya1
South Korea1
Morocco1
Mexico1
Peru1
Poland1
Portugal1
Romania1
Saudi Arabia1
Seychelles1
Slovakia1
Turkey1
South Africa1

Top cities views

File downloads
Augusta10
Colombo8
Shanghai6
Zoetermeer4
Auckland3
Downers Grove3
Eden Prairie3
Guangzhou3
Houston3
Liberty3
Ann Arbor2
Athens2
Bolsward2
Cheltenham2
Chongqing2
Christchurch2
Dresden2
Hanoi2
Linköping2
Lower Hutt2
Moscow2
Pilot Mountain2
Roxas2
San Jose2
Somerset2
Southend2
Stuttgart2
Suri2
Adelaide1
Anaheim1
Austin1
Bangalore1
Banjarmasin1
Boardman1
Boulogne-billancourt1
Buffalo1
Bulacan1
Campbell1
Dilbeek1
Gaggenau1
Hamburg1
Hebei1
Iasi1
Istanbul1
Jakarta1
Johannesburg1
Kalyani1
Kaul1
Khemisset1
Kingston1