This page shows usage statistics for items in the collection: Marketing collection

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Current month804869
Previous month1,4591,659
All dates229,854168,019
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Top items (151 items total)

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Currently showing: File downloads; Current month

File downloads
Political marketing and political communication: the relationship revisited277
Lobbying and public affairs in the UK: The relationship to political marketing66
Consumer Culture in China: Consumption Face62
Voter apathy in British elections: causes and remedies36
Influence of International Trade Agreements on Entry Strategy30
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework27
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems21
Culture, values and Japanese tourism behaviour20
Humanlike brands and metaphor: applications and consequences19
The symbolic consumption of music16
Consumer benefits and acceptance of genetically modified food16
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?14
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context13
Residential mobility and changing energy related behaviour12
Fuel Poverty in New Zealand — Implications for Policy11
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.11
Consumers and Their Brand Love Relationships9
Determinants of trust in imported food products: perceptions of European gatekeepers9
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management9
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent9
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility7
Marketing education: a guide to better targeting of Malaysian students - Report 16
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction5
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand5
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production5
Industrial service design: an examination of Chinese choice preferences for shipping services4
Pricing differentials for organic, ordinary and genetically modified food4
Strategic Planning in Agricultural Niche Markets4
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising4
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market4
A framework for a destination reputation management process: A case study of three destinations4
Quantifying compliance costs of small businesses in New Zealand3
Dynamic ideologies : insights from the Slow Food movement3
Unintended effects of ethnically targeted advertising3
An Investigation into the Role of Collaboration in the Development of a Regional Brand3
Myths and Reality: Meaning In Moroccan Muslim Women's Dress3
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?3
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System3
The impact of leadership on eCommerce system success in small and medium enterprises context3
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia3
Consumption of Organic Fruits and Vegetables in Chennai, India3
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences2
Perceptions of political marketing in Sweden: a comparative perspective2
Does negative advertising work?2
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign2
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study2
The meat purchase decision : An experimental study2
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models2
Brand trust as quality cues in online tertiary education2
Machiavellian marketing: justifying ends and means in the modern politics2

Top authors (134 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Current month

Top country views

File downloads
United States290
United Kingdom93
Germany32
New Zealand22
Indonesia19
China16
India16
Japan15
Nigeria15
Russia15
Australia14
Canada14
Italy12
France10
Thailand10
Kenya9
Ukraine9
Turkey8
Jordan7
South Korea6
Malaysia6
A15
Brazil5
Czech Republic5
Ireland5
Netherlands5
Pakistan5
South Africa5
Spain4
Greece4
Romania4
Taiwan4
Zimbabwe4
Georgia3
Iran3
Mexico3
Philippines3
Vietnam3
Egypt2
Ghana2
Croatia2
Israel2
Jamaica2
Sri Lanka2
Nepal2
Slovakia2
Albania1
Argentina1
Bosnia and Herzegovina1
Belgium1

Top cities views

File downloads
Redmond72
Houston27
Fairfield26
Boardman22
Berlin16
Wilmington16
Leeds14
Ashburn8
Auckland7
London7
Jakarta6
Shibuya6
Wuhan6
Ann Arbor5
Los Angeles5
Moscow5
Perth5
Sydney5
Atlanta4
Cattolica4
Islamabad4
Istanbul4
Montréal4
Ottawa4
Taipei4
Xuzhou4
Yogyakarta4
Hamilton3
Kuala Lumpur3
Manassas3
New York3
Sutton3
Wellington3
Arrigorriaga2
Athens2
Cambridge2
Colombo2
Dearborn2
Denver2
Eden Prairie2
Hangzhou2
Hanoi2
Izmir2
Kingston2
Menteng2
Minneapolis2
Mountain View2
Nottingham2
Ostrava2
Pilot Mountain2