Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	0	0
Previous month	1,686	2,825
All dates	241,789	186,643

Top items (160 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.	952
Political marketing and political communication: the relationship revisited	195
Lobbying and public affairs in the UK: The relationship to political marketing	87
Voter apathy in British elections: causes and remedies	53
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	26
Consumer Culture in China: Consumption Face	25
The symbolic consumption of music	23
Culture, values and Japanese tourism behaviour	18
Strategic Planning in Agricultural Niche Markets	16
Influence of International Trade Agreements on Entry Strategy	16
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing	14
Determinants of trust in imported food products: perceptions of European gatekeepers	14
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans	14
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	14
Fuel Poverty in New Zealand — Implications for Policy	13
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	13
The impact of leadership on eCommerce system success in small and medium enterprises context	11
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability	10
Consumers and Their Brand Love Relationships	8
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	8
Myths and Reality: Meaning In Moroccan Muslim Women's Dress	8
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	8
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites	8
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector	7
Country of origin and confidence in quality of imported foods in China	7
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	7
Machiavelli, political marketing and reinventing government	7
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	6
Pricing differentials for organic, ordinary and genetically modified food	5
Humanlike brands and metaphor: applications and consequences	5
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel	5
Machiavellian marketing: justifying ends and means in the modern politics	5
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility	5
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	4
Consumer benefits and acceptance of genetically modified food	4
Residential mobility and changing energy related behaviour	4
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia	4
Short Messaging Services (SMS) and banking	4
Dynamic ideologies : insights from the Slow Food movement	3
Perceptions of political marketing in Sweden: a comparative perspective	3
Unintended effects of ethnically targeted advertising	3
An Investigation into the Role of Collaboration in the Development of a Regional Brand	3
Customer preferences and service design in the New Zealand-North Asian industrial shipping market	3
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	3
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	3
Relationship building in small businesses - the case of linking personal selling with collectivism	3
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector	3
Consumption of Organic Fruits and Vegetables in Chennai, India	3
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	2
The meat purchase decision : An experimental study	2

Top authors (143 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Eusebius, Shobhit	952
Harris, Phil	272
Kolovos, Ioannis	249
Harris, Charles Phillip	87
Knight, John G	38
Holdsworth, David K	28
Hocking, Briar Morgan	26
Xia, Zhenhua (Raymond)	25
Mather, Damien W	24
Larsen, Gretchen	23
Watkins, Leah	18
Cuthbert, Ronald Hugh	16
Perera, Muthukuttige Pramuk Arjuna	16
Al-Imamy, Saifeddin	14
Benwell, George L	14
Deans, Kenneth R	14
Ghandour, Ahmad	14
Grieve, Campbell	14
Tran, Khai Trieu	14
Lowry, Brooke	13
McKague, Fathimath	13
Wilkes, James Allan	10
Bayne, Karen	8
Boulanouar, Aisha Wood	8
Chung, Kim-Choy	8
Luo, Shanshan	8
Polson, Tabi	8
Ward, Matthew	8
Fam, Kim-Shyan	7
Faucher, Jean-Baptiste	7
Gao, Hongzhi	7
Mitchell, Robert Wyndham	6
Avis, Mark	5
Macshane, Scott	5
Mitchell, Robert	5
Chai, Joe C Y	4
Gnoth, Daniel	4
Le, Tam	4
Tanakinjal, Geoffrey Harvey	4
Caple, Susan	3
De Run, Ernest Cyril	3
Dixon, Kirsten Leigh	3
Gnoth, Juergen	3
Insch, Andrea	3
Lock, Andrew	3
Mirosa, Miranda	3
Nievelt, Terese	3
Pandey, Ritu	3
Simpson, Lisa	3
Vikan, Rasmus	3

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	143
China	89
United Kingdom	63
Russia	38
Indonesia	25
New Zealand	25
Germany	23
Greece	18
Australia	16
Malaysia	16
Canada	15
Czech Republic	15
France	15
Ukraine	15
Iraq	13
Vietnam	13
Zimbabwe	12
India	11
Romania	11
Spain	10
Philippines	7
Poland	7
Algeria	6
Ireland	6
Italy	6
Netherlands	6
Portugal	6
Sweden	6
Hong Kong	5
Jamaica	5
Japan	5
Nigeria	5
Thailand	5
Brazil	4
Iran	4
Kenya	4
Mexico	4
Turkey	4
Taiwan	4
Austria	3
Belgium	3
Sri Lanka	3
Lithuania	3
Slovakia	3
Cyprus	2
Georgia	2
South Korea	2
Pakistan	2
Bangladesh	1
Bahrain	1

Top cities views

	File downloads
Ashburn	50
Shanghai	31
Guangzhou	19
Hebei	16
Auckland	10
Dung	10
Southend	10
San Jose	9
Cambridge	8
Jinan	7
Ann Arbor	6
Jakarta	6
Sydney	6
Wilmington	6
Athens	5
Delhi	5
Manchester	5
Montréal	5
Thessaloníki	5
Houston	4
Kuala Lumpur	4
Morgantown	4
Ottawa	4
Shihezi	4
Bucharest	3
Eindhoven	3
Frome	3
Gau-bickelheim	3
Hanoi	3
Kaunas	3
Leawood	3
Liverpool	3
Paris	3
Richmond	3
San Francisco	3
Amberley	2
Anaheim	2
Beijing	2
Buffalo	2
Charlotte	2
Colombo	2
Cork	2
Dundee	2
Eden Prairie	2
Gent	2
Karachi	2
Kingston	2
Kolkata	2
Liberty	2
Mexico	2