Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	1,155	721
Previous month	1,492	1,893
All dates	227,124	165,206

Top items (147 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Political marketing and political communication: the relationship revisited	303
Consumer Culture in China: Consumption Face	86
Lobbying and public affairs in the UK: The relationship to political marketing	68
Voter apathy in British elections: causes and remedies	59
Influence of International Trade Agreements on Entry Strategy	55
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	54
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study	52
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	42
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	38
Does negative advertising work?	36
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel	36
Consumer benefits and acceptance of genetically modified food	34
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	33
The symbolic consumption of music	29
Short Messaging Services (SMS) and banking	28
Residential mobility and changing energy related behaviour	27
Fuel Poverty in New Zealand — Implications for Policy	26
Strategic Planning in Agricultural Niche Markets	23
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods	21
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	21
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market	21
Consumption of Organic Fruits and Vegetables in Chennai, India	21
Culture, values and Japanese tourism behaviour	19
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature	19
An Investigation into the Role of Collaboration in the Development of a Regional Brand	18
The impact of leadership on eCommerce system success in small and medium enterprises context	18
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	16
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	14
Determinants of trust in imported food products: perceptions of European gatekeepers	12
Humanlike brands and metaphor: applications and consequences	12
Building customer-based-brand-equity through packaging	12
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System	11
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	10
Dynamic ideologies : insights from the Slow Food movement	9
Pricing differentials for organic, ordinary and genetically modified food	9
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics	9
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	9
Littering and its impact on Tonga's destination image	9
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	8
Quantifying compliance costs of small businesses in New Zealand	7
Country of origin and confidence in quality of imported foods in China	7
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	7
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production	7
The evolution of the business case for corporate social responsibility : construction and development in Europe	7
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences	6
Marketing education: recommendations for targeting Asian students - Report 3	6
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	6
The meat purchase decision : An experimental study	6
Perceptions of political marketing in Sweden: a comparative perspective	5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising	5

Top authors (130 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Harris, Phil	424
Kolovos, Ioannis	398
Xia, Zhenhua (Raymond)	86
Knight, John G	69
Harris, Charles Phillip	68
Holdsworth, David K	59
Benwell, George L	58
Deans, Kenneth R	58
Ghandour, Ahmad	58
Mather, Damien W	56
Perera, Muthukuttige Pramuk Arjuna	55
Lowry, Brooke	54
Elder, Daniel	52
Al-Imamy, Saifeddin	42
Macshane, Scott	36
Le, Tam	33
Larsen, Gretchen	29
Tanakinjal, Geoffrey Harvey	28
Gnoth, Daniel	27
Thomas, Chris	27
McKague, Fathimath	26
Cuthbert, Ronald Hugh	23
Bishop, David	21
Cuthbert, Ronald	21
Hamlin, Robert Philip	21
Henry, James	21
Pandey, Ritu	21
Stachowski, Christopher	21
Watkins, Leah	19
Caple, Susan	18
Vikan, Rasmus	16
Fam, Kim-Shyan	15
Mitchell, Robert Wyndham	14
Avis, Mark	12
Henry, Glenys Ann	12
Al-Mahoozi, Hussam	11
Gao, Hongzhi	11
Lock, Andrew	11
Faucher, Jean-Baptiste	10
Fifita, Lomipeau Teisa	9
Mirosa, Miranda	9
Mueller-Heumann, Guenther	9
Polson, Tabi	9
Hocking, Briar Morgan	8
Alexander, W Robert J	7
Bell, John D	7
Breitbarth, Tim	7
Gnoth, Juergen	7
Knowles, Stephen	7
Mather, Damien William	7

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	489
China	187
New Zealand	102
United Kingdom	57
Indonesia	51
Nigeria	40
France	34
Hong Kong	28
Australia	23
Zimbabwe	23
India	22
Canada	20
South Africa	15
Germany	14
Singapore	14
Japan	12
Brazil	11
Kenya	11
Poland	11
Greece	10
Ukraine	10
Spain	9
Malaysia	9
Russia	9
Italy	8
Mexico	8
Turkey	8
Morocco	7
Romania	7
Thailand	7
Taiwan	7
Czech Republic	6
Denmark	6
Israel	6
Norway	6
Philippines	6
A1	5
United Arab Emirates	5
Algeria	5
Iraq	5
Lithuania	5
Colombia	4
Hungary	4
Iran	4
Portugal	4
Sweden	4
Vietnam	4
Albania	3
Austria	3
Bulgaria	3

Top cities views

	File downloads
Houston	114
Beijing	84
Redmond	48
Jiaxing	47
Auckland	34
Boardman	32
Ann Arbor	28
Chongqing	24
Wilmington	23
Southend	20
New York	19
Ottawa	16
Los Angeles	15
Wuhan	14
Dearborn	13
Christchurch	12
Ashburn	11
Fairfield	11
Bandung	10
Nganjuk	10
Buffalo	9
Guangzhou	8
Wellington	8
Harare	7
Abuja	6
Lindon	6
Bydgoszcz	5
Jakarta	5
London	5
Taipei	5
Bangkok	4
Cambridge	4
Melbourne	4
New Delhi	4
Saint Helens	4
Santa Barbara	4
Shibuya	4
Singapore	4
Timaru	4
White River	4
Belgrade	3
Ceska	3
Hanoi	3
Invercargill	3
Narita	3
Paderborn	3
Recife	3
Sitges	3
Belize City	2
Bucharest	2