Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	509	793
Previous month	1,326	1,054
All dates	232,278	170,196

Top items (152 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Political marketing and political communication: the relationship revisited	335
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	167
Consumer Culture in China: Consumption Face	92
Lobbying and public affairs in the UK: The relationship to political marketing	85
An Investigation into the Role of Collaboration in the Development of a Regional Brand	77
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	63
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	52
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework	44
Fuel Poverty in New Zealand — Implications for Policy	36
Consumer benefits and acceptance of genetically modified food	33
Voter apathy in British elections: causes and remedies	32
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	30
Influence of International Trade Agreements on Entry Strategy	25
Consumers and Their Brand Love Relationships	19
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	17
Culture, values and Japanese tourism behaviour	17
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	13
Determinants of trust in imported food products: perceptions of European gatekeepers	11
Strategic Planning in Agricultural Niche Markets	10
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	10
Consumption of Organic Fruits and Vegetables in Chennai, India	10
Residential mobility and changing energy related behaviour	9
The symbolic consumption of music	8
Humanlike brands and metaphor: applications and consequences	8
Unintended effects of ethnically targeted advertising	7
Industrial service design: an examination of Chinese choice preferences for shipping services	6
Marketing education: a guide to better targeting of Malaysian students - Report 1	6
Pioneering advantage and product-country image: evidence from China	6
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System	6
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production	6
Pricing differentials for organic, ordinary and genetically modified food	5
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships	5
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	5
Quantifying compliance costs of small businesses in New Zealand	4
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics	4
Myths and Reality: Meaning In Moroccan Muslim Women's Dress	4
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?	4
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	4
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel	4
Home truths : understanding the key motives that underlie consumer home choice	4
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences	3
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	3
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods	3
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	3
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing	3
Does negative advertising work?	2
Marketing education: recommendations for targeting Asian students - Report 3	2
Country of origin and confidence in quality of imported foods in China	2
The meat purchase decision : An experimental study	2
GREEN Grid Choice Modelling preliminary report	2

Top authors (135 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Harris, Phil	377
Kolovos, Ioannis	369
Al-Imamy, Saifeddin	167
Xia, Zhenhua (Raymond)	92
Harris, Charles Phillip	85
Caple, Susan	77
Bishop, David	63
Knight, John G	57
Lowry, Brooke	52
Holdsworth, David K	50
Mather, Damien W	49
Benwell, George L	47
Deans, Kenneth R	47
Ghandour, Ahmad	47
McKague, Fathimath	36
Mitchell, Robert Wyndham	30
Perera, Muthukuttige Pramuk Arjuna	25
Luo, Shanshan	19
Faucher, Jean-Baptiste	17
Watkins, Leah	17
Le, Tam	13
Cuthbert, Ronald Hugh	10
Fam, Kim-Shyan	10
Pandey, Ritu	10
Polson, Tabi	10
Gnoth, Daniel	9
Avis, Mark	8
Gao, Hongzhi	8
Larsen, Gretchen	8
De Run, Ernest Cyril	7
Al-Mahoozi, Hussam	6
McAtamney, Melanie	6
Sunaryo, Lenny	6
Thomas, Chris	6
Schulz, Marcus	5
Vikan, Rasmus	5
Alexander, W Robert J	4
Bell, John D	4
Boulanouar, Aisha Wood	4
Hocking, Briar Morgan	4
Khoo-Lattimore, Cathryn Suan Chin	4
Knowles, Stephen	4
Macshane, Scott	4
Mueller-Heumann, Guenther	4
Mutch, Nicola Esme	4
Cuthbert, Ronald	3
Gnoth, Juergen	3
Hamlin, Robert Philip	3
Henry, James	3
Kovalenko, Andriy	3

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	406
Netherlands	87
Germany	83
United Kingdom	69
China	46
Bulgaria	35
Japan	34
Romania	33
France	30
Canada	25
Russia	25
India	24
Malaysia	21
Turkey	21
Indonesia	20
New Zealand	19
Czech Republic	17
Australia	10
Algeria	10
Iran	10
Philippines	9
Ukraine	9
A1	8
Denmark	8
South Korea	7
Sri Lanka	7
Angola	6
Egypt	6
Ireland	6
Nigeria	6
Nepal	6
Hong Kong	5
Lebanon	5
Morocco	5
Norway	5
Poland	5
South Africa	5
Burkina Faso	4
Ethiopia	4
Mexico	4
Sweden	4
Zimbabwe	4
Belgium	3
Brazil	3
EU	3
Finland	3
Ghana	3
Greece	3
Hungary	3
Singapore	3

Top cities views

	File downloads
Amsterdam	81
Redmond	64
Buffalo	45
Houston	42
Boardman	31
Wilmington	27
Ann Arbor	22
Ashburn	15
Ottawa	15
Beijing	14
Fairfield	14
Chicago	13
Shanghai	12
Dearborn	11
Auckland	7
Saint Petersburg	7
Changchun	6
Jakarta	6
Pars	6
Bucharest	5
Istanbul	5
Jawalakhel	5
Peterborough	5
Phoenix	5
Seoul	5
Wuhan	5
Central District	4
Colombo	4
Guangzhou	4
Lansing	4
Liberty	4
London	4
New York	4
Nottingham	4
San Jose	4
Shibuya	4
Woodbridge	4
Ankara	3
Bangalore	3
Cambridge	3
Christchurch	3
Hanoi	3
Helsinki	3
Muizenberg	3
Shihezi	3
Singapore	3
Wroclaw	3
Albuquerque	2
Band	2
Brasília	2