This page shows usage statistics for items in the collection: Marketing collection

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Current month509793
Previous month1,3261,054
All dates232,278170,196
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Top items (152 items total)

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Currently showing: File downloads; Previous month

File downloads
Political marketing and political communication: the relationship revisited335
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent167
Consumer Culture in China: Consumption Face92
Lobbying and public affairs in the UK: The relationship to political marketing85
An Investigation into the Role of Collaboration in the Development of a Regional Brand77
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.63
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?52
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework44
Fuel Poverty in New Zealand — Implications for Policy36
Consumer benefits and acceptance of genetically modified food33
Voter apathy in British elections: causes and remedies32
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management30
Influence of International Trade Agreements on Entry Strategy25
Consumers and Their Brand Love Relationships19
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems17
Culture, values and Japanese tourism behaviour17
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context13
Determinants of trust in imported food products: perceptions of European gatekeepers11
Strategic Planning in Agricultural Niche Markets10
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.10
Consumption of Organic Fruits and Vegetables in Chennai, India10
Residential mobility and changing energy related behaviour9
The symbolic consumption of music8
Humanlike brands and metaphor: applications and consequences8
Unintended effects of ethnically targeted advertising7
Industrial service design: an examination of Chinese choice preferences for shipping services6
Marketing education: a guide to better targeting of Malaysian students - Report 16
Pioneering advantage and product-country image: evidence from China6
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System6
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production6
Pricing differentials for organic, ordinary and genetically modified food5
New Mindsets for Service-Orientated Marketing: Understanding the Role of Emotions in Interpersonal Relationships5
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process5
Quantifying compliance costs of small businesses in New Zealand4
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics4
Myths and Reality: Meaning In Moroccan Muslim Women's Dress4
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?4
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand4
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel4
Home truths : understanding the key motives that underlie consumer home choice4
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences3
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign3
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods3
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction3
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing3
Does negative advertising work?2
Marketing education: recommendations for targeting Asian students - Report 32
Country of origin and confidence in quality of imported foods in China2
The meat purchase decision : An experimental study2
GREEN Grid Choice Modelling preliminary report2

Top authors (135 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Previous month

Top country views

File downloads
United States406
Netherlands87
Germany83
United Kingdom69
China46
Bulgaria35
Japan34
Romania33
France30
Canada25
Russia25
India24
Malaysia21
Turkey21
Indonesia20
New Zealand19
Czech Republic17
Australia10
Algeria10
Iran10
Philippines9
Ukraine9
A18
Denmark8
South Korea7
Sri Lanka7
Angola6
Egypt6
Ireland6
Nigeria6
Nepal6
Hong Kong5
Lebanon5
Morocco5
Norway5
Poland5
South Africa5
Burkina Faso4
Ethiopia4
Mexico4
Sweden4
Zimbabwe4
Belgium3
Brazil3
EU3
Finland3
Ghana3
Greece3
Hungary3
Singapore3

Top cities views

File downloads
Amsterdam81
Redmond64
Buffalo45
Houston42
Boardman31
Wilmington27
Ann Arbor22
Ashburn15
Ottawa15
Beijing14
Fairfield14
Chicago13
Shanghai12
Dearborn11
Auckland7
Saint Petersburg7
Changchun6
Jakarta6
Pars6
Bucharest5
Istanbul5
Jawalakhel5
Peterborough5
Phoenix5
Seoul5
Wuhan5
Central District4
Colombo4
Guangzhou4
Lansing4
Liberty4
London4
New York4
Nottingham4
San Jose4
Shibuya4
Woodbridge4
Ankara3
Bangalore3
Cambridge3
Christchurch3
Hanoi3
Helsinki3
Muizenberg3
Shihezi3
Singapore3
Wroclaw3
Albuquerque2
Band2
Brasília2