This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month6941,510
Previous month1,3522,899
All dates246,569197,104
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Top items (164 items total)

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Currently showing: File downloads; Previous month

File downloads
Lobbying and public affairs in the UK: The relationship to political marketing214
Political marketing and political communication: the relationship revisited209
Identity construction in online dating92
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.74
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability61
Voter apathy in British elections: causes and remedies59
Myths and Reality: Meaning In Moroccan Muslim Women's Dress53
Culture, values and Japanese tourism behaviour50
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent48
Consumer Culture in China: Consumption Face42
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand27
Consumers and Their Brand Love Relationships26
Influence of International Trade Agreements on Entry Strategy26
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign25
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems25
The symbolic consumption of music24
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective19
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction18
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context16
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process16
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.15
Fuel Poverty in New Zealand — Implications for Policy13
Consumer benefits and acceptance of genetically modified food12
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?12
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management12
Determinants of trust in imported food products: perceptions of European gatekeepers11
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?11
The impact of leadership on eCommerce system success in small and medium enterprises context11
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing9
Factors that Influence Cruise Tourists’ Decision-Making at the Destination8
Brand trust as quality cues in online tertiary education7
Country of origin and confidence in quality of imported foods in China6
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods6
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising6
Consumption of Organic Fruits and Vegetables in Chennai, India6
Unintended effects of ethnically targeted advertising5
An Investigation into the Role of Collaboration in the Development of a Regional Brand5
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models5
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production5
Dynamic ideologies : insights from the Slow Food movement4
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans4
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.4
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility4
Pricing differentials for organic, ordinary and genetically modified food3
Strategic Planning in Agricultural Niche Markets3
Humanlike brands and metaphor: applications and consequences3
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites3
Residential mobility and changing energy related behaviour3
A framework for a destination reputation management process: A case study of three destinations3
Quantifying compliance costs of small businesses in New Zealand2

Top authors (147 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Previous month

Top country views

File downloads
United States225
Netherlands147
New Zealand93
United Kingdom62
India47
Ukraine38
China36
Jamaica31
Philippines30
Germany27
Vietnam25
Canada24
Indonesia22
Russia22
Greece19
Nigeria19
Italy15
South Korea15
Poland13
Singapore13
Zambia13
Czech Republic12
Sri Lanka11
Kenya10
Namibia10
France9
Thailand9
Australia8
Hong Kong8
Pakistan8
Romania8
Israel7
Antigua and Barbuda6
Belgium6
Japan6
Saudi Arabia6
Turkey6
South Africa6
Spain5
Iran5
Morocco5
Mexico5
Portugal5
Sweden5
Slovakia5
Bangladesh4
Denmark4
Ghana4
Ireland4
Kuwait4

Top cities views

File downloads
Auckland31
Kingston29
Hanoi22
Redmond18
Manassas13
Augusta12
Houston9
Jakarta9
Liberty9
Seoul9
Shanghai9
Buffalo8
Colombo8
Eden Prairie8
Fairfield8
Nashua8
Shenyang8
College Park7
Athens6
Cassada Gardens6
Central District6
Falls Church6
Guangzhou6
Phoenix6
Toronto6
Ann Arbor5
Ashburn5
Bangkok5
Blue Bell5
Iasi5
Kansas City5
Roxas5
Southend5
Stuttgart5
Wellington5
Boardman4
Campbell4
Gisborne4
Hamilton4
Kuwait4
Lahore4
Moscow4
San Francisco4
Suri4
Zoetermeer4
Bangalore3
Chisinau3
Christchurch3
Delhi3
Downers Grove3