Marketing collection - Usage Statistics

This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: File downloads; Previous month

	File downloads	Item page views
Current month	694	1,510
Previous month	1,352	2,899
All dates	246,569	197,104

Top items (164 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: File downloads; Previous month

	File downloads
Lobbying and public affairs in the UK: The relationship to political marketing	214
Political marketing and political communication: the relationship revisited	209
Identity construction in online dating	92
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.	74
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability	61
Voter apathy in British elections: causes and remedies	59
Myths and Reality: Meaning In Moroccan Muslim Women's Dress	53
Culture, values and Japanese tourism behaviour	50
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent	48
Consumer Culture in China: Consumption Face	42
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand	27
Consumers and Their Brand Love Relationships	26
Influence of International Trade Agreements on Entry Strategy	26
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign	25
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems	25
The symbolic consumption of music	24
An exploration of appearance-driven fruit and vegetable waste through the eyes of children: A consumer socialisation perspective	19
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction	18
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context	16
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process	16
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.	15
Fuel Poverty in New Zealand — Implications for Policy	13
Consumer benefits and acceptance of genetically modified food	12
Does Power Imbalance Matter in Corporate-Nonprofit Partnerships?	12
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management	12
Determinants of trust in imported food products: perceptions of European gatekeepers	11
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?	11
The impact of leadership on eCommerce system success in small and medium enterprises context	11
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing	9
Factors that Influence Cruise Tourists’ Decision-Making at the Destination	8
Brand trust as quality cues in online tertiary education	7
Country of origin and confidence in quality of imported foods in China	6
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods	6
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising	6
Consumption of Organic Fruits and Vegetables in Chennai, India	6
Unintended effects of ethnically targeted advertising	5
An Investigation into the Role of Collaboration in the Development of a Regional Brand	5
Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models	5
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production	5
Dynamic ideologies : insights from the Slow Food movement	4
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans	4
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.	4
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility	4
Pricing differentials for organic, ordinary and genetically modified food	3
Strategic Planning in Agricultural Niche Markets	3
Humanlike brands and metaphor: applications and consequences	3
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites	3
Residential mobility and changing energy related behaviour	3
A framework for a destination reputation management process: A case study of three destinations	3
Quantifying compliance costs of small businesses in New Zealand	2

Top authors (147 authors total)

Click on an author's name to go to see all publications by this author in the repository. Click on an author's usage number to view statistics for this author's publications.

Currently showing: File downloads; Previous month

	File downloads
Harris, Phil	300
Kolovos, Ioannis	270
Harris, Charles Phillip	214
Lloyd, Nicola Marie	92
Eusebius, Shobhit	74
Wilkes, James Allan	61
Boulanouar, Aisha Wood	53
Watkins, Leah	50
Al-Imamy, Saifeddin	48
Xia, Zhenhua (Raymond)	42
Knight, John G	35
Holdsworth, David K	29
Hocking, Briar Morgan	27
Mather, Damien W	27
Luo, Shanshan	26
Perera, Muthukuttige Pramuk Arjuna	26
Faucher, Jean-Baptiste	25
Ward, Matthew	25
Larsen, Gretchen	24
Makhal, Annesha Bernadette	19
Gnoth, Juergen	18
Le, Tam	16
Vikan, Rasmus	16
Polson, Tabi	15
Benwell, George L	13
Deans, Kenneth R	13
Ghandour, Ahmad	13
McKague, Fathimath	13
Mitchell, Robert Wyndham	12
Mutch, Nicola Esme	12
Lowry, Brooke	11
Chung, Kim-Choy	9
Tran, Khai Trieu	9
Zhang, Lei	8
Gao, Hongzhi	7
Tan, Shin Shin	7
Breese, Hayden Patrick	6
Cuthbert, Ronald	6
Hamlin, Robert Philip	6
Henry, James	6
Mather, Damien William	6
Pandey, Ritu	6
Caple, Susan	5
De Run, Ernest Cyril	5
Sunaryo, Lenny	5
Bishop, David	4
Grieve, Campbell	4
Mirosa, Miranda	4
Mitchell, Robert	4
Avis, Mark	3

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: File downloads; Previous month

Top country views

	File downloads
United States	225
Netherlands	147
New Zealand	93
United Kingdom	62
India	47
Ukraine	38
China	36
Jamaica	31
Philippines	30
Germany	27
Vietnam	25
Canada	24
Indonesia	22
Russia	22
Greece	19
Nigeria	19
Italy	15
South Korea	15
Poland	13
Singapore	13
Zambia	13
Czech Republic	12
Sri Lanka	11
Kenya	10
Namibia	10
France	9
Thailand	9
Australia	8
Hong Kong	8
Pakistan	8
Romania	8
Israel	7
Antigua and Barbuda	6
Belgium	6
Japan	6
Saudi Arabia	6
Turkey	6
South Africa	6
Spain	5
Iran	5
Morocco	5
Mexico	5
Portugal	5
Sweden	5
Slovakia	5
Bangladesh	4
Denmark	4
Ghana	4
Ireland	4
Kuwait	4

Top cities views

	File downloads
Auckland	31
Kingston	29
Hanoi	22
Redmond	18
Manassas	13
Augusta	12
Houston	9
Jakarta	9
Liberty	9
Seoul	9
Shanghai	9
Buffalo	8
Colombo	8
Eden Prairie	8
Fairfield	8
Nashua	8
Shenyang	8
College Park	7
Athens	6
Cassada Gardens	6
Central District	6
Falls Church	6
Guangzhou	6
Phoenix	6
Toronto	6
Ann Arbor	5
Ashburn	5
Bangkok	5
Blue Bell	5
Iasi	5
Kansas City	5
Roxas	5
Southend	5
Stuttgart	5
Wellington	5
Boardman	4
Campbell	4
Gisborne	4
Hamilton	4
Kuwait	4
Lahore	4
Moscow	4
San Francisco	4
Suri	4
Zoetermeer	4
Bangalore	3
Chisinau	3
Christchurch	3
Delhi	3
Downers Grove	3