This page shows usage statistics for items in the collection: Marketing collection

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Current month1,155721
Previous month1,4921,893
All dates227,124165,206
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Top items (147 items total)

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Currently showing: File downloads; Previous month

File downloads
Political marketing and political communication: the relationship revisited303
Consumer Culture in China: Consumption Face86
Lobbying and public affairs in the UK: The relationship to political marketing68
Voter apathy in British elections: causes and remedies59
Influence of International Trade Agreements on Entry Strategy55
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?54
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study52
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent42
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework38
Does negative advertising work?36
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel36
Consumer benefits and acceptance of genetically modified food34
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context33
The symbolic consumption of music29
Short Messaging Services (SMS) and banking28
Residential mobility and changing energy related behaviour27
Fuel Poverty in New Zealand — Implications for Policy26
Strategic Planning in Agricultural Niche Markets23
Acquiring Market Flexibility via Niche Portfolios: The Case of Fisher & Paykel WhiteGoods21
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.21
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market21
Consumption of Organic Fruits and Vegetables in Chennai, India21
Culture, values and Japanese tourism behaviour19
The Ram Selection Process: A Network Perspective A Review of Pertinent Literature19
An Investigation into the Role of Collaboration in the Development of a Regional Brand18
The impact of leadership on eCommerce system success in small and medium enterprises context18
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process16
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management14
Determinants of trust in imported food products: perceptions of European gatekeepers12
Humanlike brands and metaphor: applications and consequences12
Building customer-based-brand-equity through packaging12
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System11
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems10
Dynamic ideologies : insights from the Slow Food movement9
Pricing differentials for organic, ordinary and genetically modified food9
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics9
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.9
Littering and its impact on Tonga's destination image9
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand8
Quantifying compliance costs of small businesses in New Zealand7
Country of origin and confidence in quality of imported foods in China7
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction7
Pragmatic account of the process of knowledge creation in a Chinese context – How Socially-Produced Identity is transformed into economic production7
The evolution of the business case for corporate social responsibility : construction and development in Europe7
Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences6
Marketing education: recommendations for targeting Asian students - Report 36
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign6
The meat purchase decision : An experimental study6
Perceptions of political marketing in Sweden: a comparative perspective5
Perceptions of myths and brand identity in advertising : exploring the role of archetypes and national symbolism in advertising5

Top authors (130 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Previous month

Top country views

File downloads
United States489
China187
New Zealand102
United Kingdom57
Indonesia51
Nigeria40
France34
Hong Kong28
Australia23
Zimbabwe23
India22
Canada20
South Africa15
Germany14
Singapore14
Japan12
Brazil11
Kenya11
Poland11
Greece10
Ukraine10
Spain9
Malaysia9
Russia9
Italy8
Mexico8
Turkey8
Morocco7
Romania7
Thailand7
Taiwan7
Czech Republic6
Denmark6
Israel6
Norway6
Philippines6
A15
United Arab Emirates5
Algeria5
Iraq5
Lithuania5
Colombia4
Hungary4
Iran4
Portugal4
Sweden4
Vietnam4
Albania3
Austria3
Bulgaria3

Top cities views

File downloads
Houston114
Beijing84
Redmond48
Jiaxing47
Auckland34
Boardman32
Ann Arbor28
Chongqing24
Wilmington23
Southend20
New York19
Ottawa16
Los Angeles15
Wuhan14
Dearborn13
Christchurch12
Ashburn11
Fairfield11
Bandung10
Nganjuk10
Buffalo9
Guangzhou8
Wellington8
Harare7
Abuja6
Lindon6
Bydgoszcz5
Jakarta5
London5
Taipei5
Bangkok4
Cambridge4
Melbourne4
New Delhi4
Saint Helens4
Santa Barbara4
Shibuya4
Singapore4
Timaru4
White River4
Belgrade3
Ceska3
Hanoi3
Invercargill3
Narita3
Paderborn3
Recife3
Sitges3
Belize City2
Bucharest2