This page shows usage statistics for items in the collection: Marketing collection

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Top items (160 items total)

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Currently showing: File downloads; Previous month

File downloads
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.952
Political marketing and political communication: the relationship revisited195
Lobbying and public affairs in the UK: The relationship to political marketing87
Voter apathy in British elections: causes and remedies53
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand26
Consumer Culture in China: Consumption Face25
The symbolic consumption of music23
Culture, values and Japanese tourism behaviour18
Strategic Planning in Agricultural Niche Markets16
Influence of International Trade Agreements on Entry Strategy16
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing14
Determinants of trust in imported food products: perceptions of European gatekeepers14
An Analysis of Consumers’ Perceptions and Attitudes Towards Pay-As-You-Go Electricity Plans14
The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent14
Fuel Poverty in New Zealand — Implications for Policy13
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?13
The impact of leadership on eCommerce system success in small and medium enterprises context11
The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability10
Consumers and Their Brand Love Relationships8
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign8
Myths and Reality: Meaning In Moroccan Muslim Women's Dress8
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.8
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites8
Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector7
Country of origin and confidence in quality of imported foods in China7
Reconceptualizing Knowledge Management: Knowledge, Social Energy, and Emergent Leadership in Social Complex Adaptive Systems7
Machiavelli, political marketing and reinventing government7
Sustainable Market Orientation: Its Applicability in Conservation and Tourism Management6
Pricing differentials for organic, ordinary and genetically modified food5
Humanlike brands and metaphor: applications and consequences5
Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel5
Machiavellian marketing: justifying ends and means in the modern politics5
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility5
A belief in karma and its influences on marketing decisions: Perceptions of marketing managers in a Western context4
Consumer benefits and acceptance of genetically modified food4
Residential mobility and changing energy related behaviour4
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia4
Short Messaging Services (SMS) and banking4
Dynamic ideologies : insights from the Slow Food movement3
Perceptions of political marketing in Sweden: a comparative perspective3
Unintended effects of ethnically targeted advertising3
An Investigation into the Role of Collaboration in the Development of a Regional Brand3
Customer preferences and service design in the New Zealand-North Asian industrial shipping market3
Expectations and satisfaction in tourism : an exploratory study into measuring satisfaction3
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process3
Relationship building in small businesses - the case of linking personal selling with collectivism3
Tracing the impacts of global sourcing on local communities: a historical analysis of employment relations in Queensland’s beef processing sector3
Consumption of Organic Fruits and Vegetables in Chennai, India3
Cause related marketing. How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders.2
The meat purchase decision : An experimental study2

Top authors (143 authors total)

Top visitors' geographic locations

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Currently showing: File downloads; Previous month

Top country views

File downloads
United States143
China89
United Kingdom63
Russia38
Indonesia25
New Zealand25
Germany23
Greece18
Australia16
Malaysia16
Canada15
Czech Republic15
France15
Ukraine15
Iraq13
Vietnam13
Zimbabwe12
India11
Romania11
Spain10
Philippines7
Poland7
Algeria6
Ireland6
Italy6
Netherlands6
Portugal6
Sweden6
Hong Kong5
Jamaica5
Japan5
Nigeria5
Thailand5
Brazil4
Iran4
Kenya4
Mexico4
Turkey4
Taiwan4
Austria3
Belgium3
Sri Lanka3
Lithuania3
Slovakia3
Cyprus2
Georgia2
South Korea2
Pakistan2
Bangladesh1
Bahrain1

Top cities views

File downloads
Ashburn50
Shanghai31
Guangzhou19
Hebei16
Auckland10
Dung10
Southend10
San Jose9
Cambridge8
Jinan7
Ann Arbor6
Jakarta6
Sydney6
Wilmington6
Athens5
Delhi5
Manchester5
Montréal5
Thessaloníki5
Houston4
Kuala Lumpur4
Morgantown4
Ottawa4
Shihezi4
Bucharest3
Eindhoven3
Frome3
Gau-bickelheim3
Hanoi3
Kaunas3
Leawood3
Liverpool3
Paris3
Richmond3
San Francisco3
Amberley2
Anaheim2
Beijing2
Buffalo2
Charlotte2
Colombo2
Cork2
Dundee2
Eden Prairie2
Gent2
Karachi2
Kingston2
Kolkata2
Liberty2
Mexico2