This page shows usage statistics for items in the collection: Marketing collection

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Current month176351
Previous month1,2241,352
All dates234,917173,471
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Top items (155 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany6,830
The effect of electronic word of mouth on customer purchase intentions5,121
Lobbying and public affairs in the UK: The relationship to political marketing4,904
Future of the brand management structure in FMCG: A two-dimensional perspective4,886
Culture, values and Japanese tourism behaviour4,679
Unintended effects of ethnically targeted advertising4,584
Political marketing and political communication: the relationship revisited4,542
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,112
Cultural values and advertising in Malaysia: views from the industry3,841
Innovation and knowledge management3,818
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,686
Discursive analysis of a television advertising campaign : obliged to be healthy3,590
Re-conceptualising television advertising typologies3,391
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,979
The influence of religion on attitudes towards the advertising of controversial products2,559
A Framework for Tourism Destination Marketing in Network Destination Structures2,211
Advertising of controversial products: a cross-cultural study2,128
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,127
Does negative advertising work?2,059
Machiavelli, political marketing and reinventing government1,979
Voter apathy in British elections: causes and remedies1,959
Barriers to export trade and investment in Latin America1,942
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,854
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,849
Consumer benefits and acceptance of genetically modified food1,811
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,756
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,590
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,572
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,564
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,441
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,424
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,422
The Strategic Value of Corporate Blogging1,419
Consumer Culture in China: Consumption Face1,414
The impact of leadership on eCommerce system success in small and medium enterprises context1,383
A framework for a destination reputation management process: A case study of three destinations1,302
Machiavellian marketing: justifying ends and means in the modern politics1,267
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,248
Selection criteria for country of origin of food imports by European food distributors1,242
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,237
Short Messaging Services (SMS) and banking1,217
Pricing differentials for organic, ordinary and genetically modified food1,211
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,187
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,146
Perceptions of political marketing in Sweden: a comparative perspective1,128
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,105
Country of origin and confidence in quality of imported foods in China1,068
Re-conceptualising Sense of Place: Implications for place branding1,067
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,050
Marketing education: a guide to better targeting of Malaysian students - Report 11,030

Top authors (138 authors total)

Top visitors' geographic locations

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Currently showing: Item page views; All dates

Top country views

Item page views
United States35,226
New Zealand14,443
United Kingdom13,448
China11,364
Malaysia6,568
India5,895
Germany5,753
Australia5,693
France4,107
Philippines3,192
Canada2,893
Russia1,977
Indonesia1,969
Japan1,907
Poland1,871
Netherlands1,659
Thailand1,598
Hong Kong1,540
Singapore1,427
Pakistan1,351
Ukraine1,219
South Africa1,209
Turkey1,172
Vietnam1,064
Italy1,014
Switzerland926
Sweden912
Romania891
Iran850
South Korea808
Austria805
Nigeria790
Ireland751
Spain718
Greece711
Denmark680
Taiwan651
Egypt638
Kenya589
Czech Republic588
Portugal511
Brazil506
Argentina495
United Arab Emirates486
Belgium484
Finland469
Sri Lanka463
Lithuania402
EU399
Colombia354

Top cities views

Item page views
Dunedin3,572
Beijing2,305
Auckland2,112
Milton1,281
Wilmington1,270
Kuala Lumpur1,213
Austin1,134
Houston1,102
Ann Arbor1,000
Southend924
London913
Ashburn871
Tianjin857
Guangzhou766
Woodbridge761
Wellington736
San Francisco691
Zhengzhou666
Shanghai648
Dallas643
Central District634
Hanoi623
Jakarta610
Chantilly607
Dearborn586
Fremont585
Singapore582
Seattle580
Shenzhen522
Bangkok518
Vienna512
Christchurch510
Mountain View509
Brooklyn489
Chongqing479
Sunnyvale473
Mumbai388
New Delhi363
Jacksonville362
Hamilton352
Resistencia346
Bangalore330
Saint Petersburg329
Sydney326
Islamabad306
Fairfield300
Ottawa297
Washington287
Nashua286
Petaling Jaya282