This page shows usage statistics for items in the collection: Marketing collection

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Current month1,0172,357
Previous month9952,055
All dates251,378204,665
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Top items (164 items total)

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Item page views
Successful new service development: A study of the hotel industry in Germany7,064
The effect of electronic word of mouth on customer purchase intentions5,656
Lobbying and public affairs in the UK: The relationship to political marketing5,207
Culture, values and Japanese tourism behaviour5,063
Future of the brand management structure in FMCG: A two-dimensional perspective5,058
Political marketing and political communication: the relationship revisited5,057
Unintended effects of ethnically targeted advertising4,924
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,294
Innovation and knowledge management4,070
Cultural values and advertising in Malaysia: views from the industry4,064
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,877
Discursive analysis of a television advertising campaign : obliged to be healthy3,845
Re-conceptualising television advertising typologies3,569
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,260
The influence of religion on attitudes towards the advertising of controversial products2,736
Voter apathy in British elections: causes and remedies2,426
A Framework for Tourism Destination Marketing in Network Destination Structures2,329
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand2,289
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,282
Advertising of controversial products: a cross-cultural study2,277
Does negative advertising work?2,192
Barriers to export trade and investment in Latin America2,161
Machiavelli, political marketing and reinventing government2,144
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises2,020
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand2,015
Consumer benefits and acceptance of genetically modified food1,984
Consumer Culture in China: Consumption Face1,929
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,813
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,730
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,707
Short Messaging Services (SMS) and banking1,678
The impact of leadership on eCommerce system success in small and medium enterprises context1,626
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,612
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,570
The Strategic Value of Corporate Blogging1,565
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,551
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,510
Machiavellian marketing: justifying ends and means in the modern politics1,463
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,448
A framework for a destination reputation management process: A case study of three destinations1,445
Selection criteria for country of origin of food imports by European food distributors1,412
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,402
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,338
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,329
Perceptions of political marketing in Sweden: a comparative perspective1,316
Pricing differentials for organic, ordinary and genetically modified food1,306
Country of origin and confidence in quality of imported foods in China1,265
Re-conceptualising Sense of Place: Implications for place branding1,218
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,212
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,191

Top authors (147 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: Item page views; All dates

Top country views

Item page views
United States38,363
United Kingdom15,912
New Zealand15,318
China12,397
Malaysia6,802
India6,328
Germany6,125
Australia5,989
France4,300
Philippines3,322
Canada3,082
Russia2,572
Japan2,480
Indonesia2,203
Poland1,897
Netherlands1,788
Thailand1,673
Hong Kong1,645
Sweden1,530
Singapore1,475
Pakistan1,441
Turkey1,366
South Africa1,290
Ukraine1,281
Vietnam1,206
Italy1,096
Switzerland982
Romania962
South Korea937
Iran922
Austria857
Nigeria826
Ireland789
Greece782
Spain756
Taiwan744
Denmark717
Egypt686
Kenya617
Czech Republic606
Portugal576
Brazil561
Sri Lanka523
Belgium522
United Arab Emirates519
Argentina502
Finland494
Lithuania416
EU411
Colombia379

Top cities views

Item page views
Dunedin3,605
Southend2,622
Beijing2,403
Auckland2,387
Wilmington1,331
Ann Arbor1,288
Milton1,282
Kuala Lumpur1,273
Houston1,231
Austin1,137
Ashburn1,017
London961
Tianjin870
Guangzhou857
Fremont795
Woodbridge777
Wellington770
Hanoi740
Jakarta727
San Francisco715
Zhengzhou705
Central District698
Shanghai685
Dallas644
Singapore616
Chantilly607
Seattle591
Dearborn589
Shenzhen559
Christchurch542
Bangkok533
Brooklyn527
Vienna524
Mountain View517
Fairfield512
Chongqing488
Sunnyvale475
Mumbai414
Hamilton374
Jacksonville369
New Delhi367
Bangalore355
Saint Petersburg355
Islamabad353
Ottawa352
Sydney352
Hangzhou347
Resistencia346
Oakland330
Norwalk318