This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month4281,687
Previous month7661,010
All dates239,160180,412
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Top items (158 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,897
The effect of electronic word of mouth on customer purchase intentions5,272
Lobbying and public affairs in the UK: The relationship to political marketing4,985
Future of the brand management structure in FMCG: A two-dimensional perspective4,918
Culture, values and Japanese tourism behaviour4,777
Unintended effects of ethnically targeted advertising4,705
Political marketing and political communication: the relationship revisited4,693
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,139
Innovation and knowledge management3,895
Cultural values and advertising in Malaysia: views from the industry3,884
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,735
Discursive analysis of a television advertising campaign : obliged to be healthy3,646
Re-conceptualising television advertising typologies3,425
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,048
The influence of religion on attitudes towards the advertising of controversial products2,599
A Framework for Tourism Destination Marketing in Network Destination Structures2,229
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,156
Advertising of controversial products: a cross-cultural study2,150
Does negative advertising work?2,082
Voter apathy in British elections: causes and remedies2,044
Barriers to export trade and investment in Latin America2,020
Machiavelli, political marketing and reinventing government2,014
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,917
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,883
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,882
Consumer benefits and acceptance of genetically modified food1,853
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,641
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,613
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,598
Consumer Culture in China: Consumption Face1,567
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,472
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,453
The Strategic Value of Corporate Blogging1,451
The impact of leadership on eCommerce system success in small and medium enterprises context1,444
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,441
Short Messaging Services (SMS) and banking1,407
A framework for a destination reputation management process: A case study of three destinations1,343
Machiavellian marketing: justifying ends and means in the modern politics1,323
Selection criteria for country of origin of food imports by European food distributors1,293
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,275
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,273
Pricing differentials for organic, ordinary and genetically modified food1,232
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,219
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,188
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,179
Perceptions of political marketing in Sweden: a comparative perspective1,161
Country of origin and confidence in quality of imported foods in China1,110
Re-conceptualising Sense of Place: Implications for place branding1,104
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,076
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,065

Top authors (141 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: Item page views; All dates

Top country views

Item page views
United States36,611
New Zealand14,786
United Kingdom14,075
China11,768
Malaysia6,655
India5,990
Germany5,893
Australia5,803
France4,156
Philippines3,204
Canada2,957
Russia2,245
Japan2,236
Indonesia2,052
Poland1,880
Netherlands1,697
Thailand1,620
Hong Kong1,563
Singapore1,442
Pakistan1,372
Sweden1,317
South Africa1,246
Ukraine1,239
Turkey1,234
Vietnam1,126
Italy1,045
Switzerland943
Romania918
Iran867
South Korea842
Austria820
Nigeria796
Ireland762
Spain731
Greece723
Denmark700
Taiwan675
Egypt661
Czech Republic598
Kenya596
Portugal532
Brazil527
Argentina497
United Arab Emirates496
Belgium491
Sri Lanka475
Finland472
EU410
Lithuania402
Colombia366

Top cities views

Item page views
Dunedin3,590
Beijing2,380
Auckland2,186
Southend1,330
Wilmington1,305
Milton1,281
Kuala Lumpur1,243
Ann Arbor1,240
Houston1,159
Austin1,134
London933
Ashburn921
Tianjin870
Guangzhou807
Fremont775
Woodbridge769
Wellington753
Zhengzhou696
San Francisco695
Hanoi675
Shanghai666
Jakarta652
Central District648
Dallas643
Chantilly607
Singapore594
Dearborn588
Seattle585
Shenzhen557
Christchurch526
Bangkok519
Vienna518
Mountain View513
Brooklyn498
Chongqing480
Sunnyvale475
Mumbai398
Jacksonville365
New Delhi365
Hamilton363
Resistencia346
Bangalore336
Sydney335
Saint Petersburg331
Fairfield325
Ottawa324
Islamabad315
Nashua290
Hangzhou288
Washington287