This page shows usage statistics for items in the collection: Marketing collection

Click on a number to switch between file downloads and item page views or to view usage statistics for a different date range.

Currently showing: Item page views; All dates

File downloadsItem page views
Current month612513
Previous month1,4591,659
All dates229,662167,663
Custom date range
to
    Maximum number of items/collections/authors etc. shown:
  • 2
  • 5
  • 10
  • 20
  • 50
  • 100

Top items (151 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,773
The effect of electronic word of mouth on customer purchase intentions4,932
Future of the brand management structure in FMCG: A two-dimensional perspective4,866
Lobbying and public affairs in the UK: The relationship to political marketing4,786
Culture, values and Japanese tourism behaviour4,583
Unintended effects of ethnically targeted advertising4,503
Political marketing and political communication: the relationship revisited4,408
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,080
Cultural values and advertising in Malaysia: views from the industry3,803
Innovation and knowledge management3,771
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,640
Discursive analysis of a television advertising campaign : obliged to be healthy3,550
Re-conceptualising television advertising typologies3,369
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.2,930
The influence of religion on attitudes towards the advertising of controversial products2,515
A Framework for Tourism Destination Marketing in Network Destination Structures2,198
Advertising of controversial products: a cross-cultural study2,091
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,075
Does negative advertising work?2,035
Machiavelli, political marketing and reinventing government1,964
Barriers to export trade and investment in Latin America1,921
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,830
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,809
Voter apathy in British elections: causes and remedies1,805
Consumer benefits and acceptance of genetically modified food1,767
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand1,662
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,561
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,546
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,543
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,410
The Strategic Value of Corporate Blogging1,403
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,400
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,393
The impact of leadership on eCommerce system success in small and medium enterprises context1,359
Consumer Culture in China: Consumption Face1,291
A framework for a destination reputation management process: A case study of three destinations1,286
Selection criteria for country of origin of food imports by European food distributors1,224
Machiavellian marketing: justifying ends and means in the modern politics1,217
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,212
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,186
Pricing differentials for organic, ordinary and genetically modified food1,180
Short Messaging Services (SMS) and banking1,168
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,127
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,122
Perceptions of political marketing in Sweden: a comparative perspective1,106
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,075
Re-conceptualising Sense of Place: Implications for place branding1,060
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,037
Country of origin and confidence in quality of imported foods in China1,033
Marketing education: a guide to better targeting of Malaysian students - Report 11,018

Top authors (134 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: Item page views; All dates

Top country views

Item page views
United States33,701
New Zealand13,999
United Kingdom12,792
China10,666
Malaysia6,506
India5,813
Australia5,640
Germany5,489
France4,000
Philippines3,141
Canada2,857
Indonesia1,919
Russia1,917
Poland1,863
Netherlands1,611
Thailand1,580
Japan1,547
Hong Kong1,523
Singapore1,416
Pakistan1,329
South Africa1,192
Turkey1,114
Ukraine1,018
Vietnam1,012
Italy988
Sweden892
Switzerland885
Romania875
Iran831
Austria798
South Korea778
Nigeria778
Ireland728
Spain711
Greece686
Denmark669
Taiwan645
Egypt629
Kenya578
Portugal506
Brazil502
Argentina493
Belgium475
United Arab Emirates471
Finland463
Sri Lanka455
Czech Republic448
Lithuania395
EU389
Colombia354

Top cities views

Item page views
Dunedin3,333
Beijing2,289
Auckland2,061
Milton1,281
Wilmington1,233
Kuala Lumpur1,202
Austin1,134
Houston941
London893
Tianjin837
Ashburn815
Woodbridge750
Ann Arbor742
Wellington728
Guangzhou707
San Francisco691
Dallas641
Zhengzhou631
Central District626
Chantilly607
Jakarta585
Fremont583
Hanoi577
Seattle576
Shanghai576
Singapore576
Southend537
Bangkok511
Vienna510
Mountain View504
Brooklyn488
Christchurch487
Shenzhen475
Sunnyvale473
Chongqing433
Mumbai382
New Delhi361
Hamilton349
Resistencia346
Saint Petersburg328
Sydney322
Bangalore321
Islamabad299
Dearborn294
Ottawa289
Nashua286
Washington286
Petaling Jaya279
Norwalk266
Hangzhou249