This page shows usage statistics for items in the collection: Marketing collection

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File downloadsItem page views
Current month8331,755
Previous month8631,648
All dates244,445192,520
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Top items (161 items total)

Click on an item's title to go to the page for that item. Click on an item's usage number to view usage statistics for that item. Each item page also has a link to the item's usage statistics.

Currently showing: Item page views; All dates

Item page views
Successful new service development: A study of the hotel industry in Germany6,989
The effect of electronic word of mouth on customer purchase intentions5,472
Lobbying and public affairs in the UK: The relationship to political marketing5,088
Future of the brand management structure in FMCG: A two-dimensional perspective4,975
Culture, values and Japanese tourism behaviour4,925
Political marketing and political communication: the relationship revisited4,874
Unintended effects of ethnically targeted advertising4,831
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign4,212
Innovation and knowledge management4,001
Cultural values and advertising in Malaysia: views from the industry3,996
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising3,809
Discursive analysis of a television advertising campaign : obliged to be healthy3,769
Re-conceptualising television advertising typologies3,500
What makes a video game fun: An investigation into the expectations of playing First Person Shooter video games.3,161
The influence of religion on attitudes towards the advertising of controversial products2,679
A Framework for Tourism Destination Marketing in Network Destination Structures2,282
Voter apathy in British elections: causes and remedies2,261
An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour2,215
Advertising of controversial products: a cross-cultural study2,212
Does negative advertising work?2,131
The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand2,106
Barriers to export trade and investment in Latin America2,091
Machiavelli, political marketing and reinventing government2,074
The contribution of goal setting to the success of eCommerce systems among small and medium enterprises1,953
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand1,946
Consumer benefits and acceptance of genetically modified food1,925
Consumer Culture in China: Consumption Face1,779
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia1,714
A reconceptualisation of destination tourism management: focussing on sustainability and corporate social responsibility1,674
Differing views and use of integrated marketing communications — findings from a survey of New Zealand small businesses1,660
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment?1,553
Short Messaging Services (SMS) and banking1,544
The impact of leadership on eCommerce system success in small and medium enterprises context1,526
International Opportunity Discovery and Creation by Internationalising SMEs: Implications for Firm Performance1,511
Customer preferences and service design in the New Zealand-North Asian industrial shipping market1,508
The Strategic Value of Corporate Blogging1,506
Machiavellian marketing: justifying ends and means in the modern politics1,402
A framework for a destination reputation management process: A case study of three destinations1,394
Myths and Reality: Meaning In Moroccan Muslim Women's Dress1,381
The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework1,358
Selection criteria for country of origin of food imports by European food distributors1,350
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.1,312
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences1,283
Pricing differentials for organic, ordinary and genetically modified food1,275
An Investigation into the Viability of the Chinese Organic Baby Food Market from a New Zealand Exporter Perspective1,255
Perceptions of political marketing in Sweden: a comparative perspective1,246
Country of origin and confidence in quality of imported foods in China1,181
Re-conceptualising Sense of Place: Implications for place branding1,167
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View1,137
Improving GIS use in City Retail Planning: A Look at the Dunedin City Council's Geographic Information System1,134

Top authors (144 authors total)

Top visitors' geographic locations

Click on a country's usage number to view usage statistics for visits from that country.

Currently showing: Item page views; All dates

Top country views

Item page views
United States37,594
United Kingdom15,155
New Zealand14,956
China11,880
Malaysia6,750
India6,184
Germany6,005
Australia5,873
France4,214
Philippines3,266
Canada3,029
Russia2,438
Japan2,327
Indonesia2,125
Poland1,892
Netherlands1,743
Thailand1,638
Hong Kong1,601
Singapore1,450
Pakistan1,415
Sweden1,345
Turkey1,300
South Africa1,267
Ukraine1,254
Vietnam1,167
Italy1,075
Switzerland967
Romania932
Iran894
South Korea878
Austria829
Nigeria810
Ireland772
Greece752
Spain751
Taiwan725
Denmark707
Egypt678
Kenya608
Czech Republic602
Portugal559
Brazil543
Belgium514
United Arab Emirates513
Argentina501
Sri Lanka499
Finland479
EU411
Lithuania407
Colombia370

Top cities views

Item page views
Dunedin3,592
Beijing2,397
Auckland2,247
Southend2,135
Wilmington1,317
Milton1,282
Ann Arbor1,275
Kuala Lumpur1,265
Houston1,193
Austin1,135
Ashburn1,003
London947
Tianjin870
Guangzhou826
Fremont792
Woodbridge776
Wellington758
Hanoi705
San Francisco702
Zhengzhou700
Jakarta688
Central District675
Shanghai675
Dallas644
Chantilly607
Singapore601
Dearborn589
Seattle588
Shenzhen558
Christchurch532
Brooklyn526
Bangkok523
Vienna522
Mountain View516
Chongqing481
Sunnyvale475
Mumbai405
Jacksonville367
Hamilton366
New Delhi366
Resistencia346
Bangalore345
Islamabad340
Fairfield339
Ottawa339
Sydney339
Saint Petersburg335
Oakland310
Taipei306
Petaling Jaya300