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dc.contributor.authorScowen, Gregen_NZ
dc.date.available2011-04-07T03:10:02Z
dc.date.copyright2007-10-02en_NZ
dc.identifier.citationScowen, G. (2007, October 2). Increased website popularity through compliance with usability guidelines (Dissertation). Retrieved from http://hdl.handle.net/10523/1190en
dc.identifier.urihttp://hdl.handle.net/10523/1190
dc.description.abstractTo create more interest is usability awareness in website development, further benefits of usability need to be introduced and examined. This paper attempts to identify and measure a positive correlation between compliance with usability guidelines and the popularity of a website. Showing a significant correlation between usability and popularity would promote further investigations into the importance of usability and could lead to an increase in usability studies within website development projects. There is a gap of knowledge in this area and this study is intended to create a foundation for future research into this issue. To identify and measure this relationship, a sample of E-learning websites were reviewed and their usability scored using a web-based evaluation system developed during the study. This usability score was then tested against five different ranking systems using Spearman‟s Rank correlation method. The results of these tests show a strong correlation between compliance with usability guidelines and website popularity. The five ranking systems also showed positive correlations to each-other and to the usability of the sites. The conclusion drawn from these results is that compliance with usability guidelines could be a way to achieve higher website popularity and visitor numbers.en_NZ
dc.format.mimetypeapplication/pdf
dc.subject.lcshQA75 Electronic computers. Computer scienceen_NZ
dc.subject.lcshQA76 Computer softwareen_NZ
dc.titleIncreased website popularity through compliance with usability guidelinesen_NZ
dc.typeDissertationen_NZ
dc.description.versionUnpublisheden_NZ
otago.bitstream.pages66en_NZ
otago.date.accession2008-02-19en_NZ
otago.schoolInformation Scienceen_NZ
thesis.degree.disciplineInformation Scienceen_NZ
thesis.degree.grantorUniversity of Otagoen_NZ
thesis.degree.levelHonours Dissertationsen_NZ
otago.openaccessOpen
dc.identifier.eprints778en_NZ
otago.school.eprintsMultimedia Systems Research Laboratoryen_NZ
otago.school.eprintsInformation Scienceen_NZ
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