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dc.contributor.authorWatkins, Leah
dc.contributor.authorAitken, Rob
dc.contributor.authorRobertson, Kirsten
dc.contributor.authorWilliams, John
dc.contributor.authorThyne, Maree
dc.date.available2021-09-08T22:57:22Z
dc.date.copyright2021
dc.identifier.citationWatkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). Challenge, Constraint and Committment to Change: A New Zealand Consumer Lifestyles Study (New Zealand Consumer Lifestyles Reports No. 7). Retrieved from http://hdl.handle.net/10523/12250en
dc.identifier.isbn978047359423
dc.identifier.urihttp://hdl.handle.net/10523/12250
dc.description.abstractThe current Consumer Lifestyles segmentation study is the seventh major survey of this type carried out in the Department of Marketing at the University of Otago. As with previous iterations, the 2020 Lifestyle Study is designed to provide insights into the lifestyles, consumption patterns and choices, and behavioural trends of New Zealanders. The New Zealand Consumer Lifestyles Reports provide detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers. In addition to covering important core topics like household disposable income, savings and credit, and home ownership, the reports also contain statistics on more specific consumer-related topics such as eating and drinking habits, decision making factors, product preferences, and descriptions of how consumers spend their leisure and recreation time. The report discusses the major social and demographic trends since the 2015 study to inform and contextualise the changing attitudes and behaviours of New Zealand consumers. The Report then introduces the six lifestyle segments identified in the study: Financial Strugglers, Traditional Family Values, Educated Liberals, Uncertain Young, Contemporary New Zealanders, and, the Disengaged. The discussion of the segments provides a number of new and useful insights into the contemporary world of the New Zealand consumer.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.relation.ispartofseriesNew Zealand Consumer Lifestyles Reportsen_NZ
dc.subjectNew Zealand, Consumer, Lifestylesen_NZ
dc.titleChallenge, Constraint and Committment to Change: A New Zealand Consumer Lifestyles Studyen_NZ
dc.typeProject Report
dc.date.updated2021-09-08T22:25:13Z
otago.schoolSchool of Business, Department of Marketingen_NZ
otago.openaccessOpenen_NZ
otago.relation.number7en_NZ
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