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dc.contributor.authorFam, Kim-Shyanen_NZ
dc.contributor.authorWaller, David Sen_NZ
dc.contributor.authorErdogan, B Zaferen_NZ
dc.identifier.citationFam, K.-S., Waller, D. S., & Erdogan, B. Z. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of Marketing, 38(5/6), 537–555. doi:10.1108/03090560410529204en
dc.descriptionThe full text of this item is available only via the related link.en_NZ
dc.description.abstractIn a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has on attitudes towards the advertising of particular controversial products and services. A questionnaire was distributed to 1,393 people across six different countries and resulting in samples of four main religious groups. The results indicated some statistically significant differences between the groups, which can have important implications for global marketers.en_NZ
dc.relation.ispartofEuropean Journal of Marketingen_NZ
dc.subjectadvertising standardsen_NZ
dc.subjectadvertising effectivenessen_NZ
dc.subjectconsumer attitudesen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleThe influence of religion on attitudes towards the advertising of controversial productsen_NZ
dc.typeJournal Articleen_NZ
otago.openaccessAbstract Only
dc.description.refereedPeer Revieweden_NZ
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