Cultural values and advertising in Malaysia: views from the industry

Fam, Kim-Shyan; Waller, David S

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Cultural values and advertising in Malaysia: views from the industry

Waller, David S; Fam, Kim-Shyan

Cite this item: Waller, D. S., & Fam, K.-S. (2000). Cultural values and advertising in Malaysia: views from the industry. Asia Pacific Journal of Marketing and Logistics, 12(1), 3–16.

Permanent link to OUR Archive version: http://hdl.handle.net/10523/1252

Date: 2000

ISSN: 1355-5855

Keywords: national cultures; Malaysia; advertising; regulations; media

Research Type: Journal Article

Abstract:

When entering into a new country, marketers must be aware of various environmental differences that they may have to address, such as media restrictions and cultural and legal factors. This paper observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. It found that advertising images, particularly nudity, indecent language, and sexist images, were perceived as major reasons for advertising restrictions.

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