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dc.contributor.authorWaller, David Sen_NZ
dc.contributor.authorFam, Kim-Shyanen_NZ
dc.identifier.citationWaller, D. S., & Fam, K.-S. (2000). Cultural values and advertising in Malaysia: views from the industry. Asia Pacific Journal of Marketing and Logistics, 12(1), 3–16.en
dc.descriptionThe full text of this item is available only via the related link.en_NZ
dc.description.abstractWhen entering into a new country, marketers must be aware of various environmental differences that they may have to address, such as media restrictions and cultural and legal factors. This paper observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. It found that advertising images, particularly nudity, indecent language, and sexist images, were perceived as major reasons for advertising restrictions.en_NZ
dc.relation.ispartofAsia Pacific Journal of Marketing and Logisticsen_NZ
dc.subjectnational culturesen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleCultural values and advertising in Malaysia: views from the industryen_NZ
dc.typeJournal Articleen_NZ
otago.openaccessAbstract Only
dc.description.refereedPeer Revieweden_NZ
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