Show simple item record

dc.contributor.authorFam, Kim-Shyanen_NZ
dc.contributor.authorSimpson, Lisaen_NZ
dc.date.available2011-04-07T03:16:19Z
dc.date.copyright2001en_NZ
dc.identifier.citationFam, K.-S., & Simpson, L. (2001). Marketing education: recommendations for targeting Asian students - Report 3 (Technical Report). University of Otago. Retrieved from http://hdl.handle.net/10523/1454en
dc.identifier.isbn1-877156-20-5en_NZ
dc.identifier.urihttp://hdl.handle.net/10523/1454
dc.description.abstractAs shown in Report 2 of this series, the Asian market is proving to be an increasingly attractive area of opportunity for New Zealand tertiary educational institutions. Where Report 2 aimed to identify how New Zealand tertiary institutions could better target this lucrative market, this report aims to provide some distinct recommendations for tertiary educational services marketers attempting to enter the three countries used in the study. These recommendations are in terms of promotional message, promotional tools and media and key marketing strategies that are most effective in Malaysia, Hong Kong and Singapore.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.subject.lcshH Social Sciences (General)en_NZ
dc.titleMarketing education: recommendations for targeting Asian students - Report 3en_NZ
dc.typeTechnical Reporten_NZ
dc.description.versionUnpublisheden_NZ
otago.bitstream.pages34en_NZ
otago.date.accession2006-04-13en_NZ
otago.schoolMarketingen_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints296en_NZ
otago.school.eprintsMarketingen_NZ
dc.description.referencesFam, K. Dr. and Thomas, C. (2000) Marketing Education: A Guide to Better Targeting of Asian Students – Report 2, Department of Marketing, University of Otago, Dunedin. Projections of Hong Kong Population 2000-2029, http://www.info.gov.hk/gia/general/200010/05/1005083.htm Asian Advertising and Marketing (AA&M) (1996) September 22. Pang, D. (1999) Time to Lay Down the Law on Educating Foreigners, New Zealand Herald, July 3.en_NZ
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record