Show simple item record

dc.contributor.authorMueller-Heumann, Guentheren_NZ
dc.date.available2011-04-07T03:16:22Z
dc.date.copyright2007en_NZ
dc.identifier.citationMueller-Heumann, G. (2007). The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics. University of Otago.en
dc.identifier.urihttp://hdl.handle.net/10523/1460
dc.description.abstractThis paper is a case study of the development of the Marketing Management course at the University of Otago over 25 years. Key development phases and turning points in the history of the curriculum are presented and discussed. In 1966 the first Marketing Management paper at the University of Otago was taught by the then Professor of Accounting. In 1990, the Department of Marketing offered a programme which took up half of the course work for the B.Com. in Marketing Management. It had a very large number of undergraduate and postgraduate students and its staffing establishment included two chairs and more than 35 staff, some of them part-time. In such an enormous operation, academic leadership and staffing problems arise which are quite different from those of most of the small Marketing groups and departments typical for Australasian tertiary institutions.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.subject.lcshLA History of educationen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleThe Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politicsen_NZ
dc.typeOtheren_NZ
dc.description.versionUnpublisheden_NZ
otago.date.accession2010-04-21 00:52:05en_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints888en_NZ
otago.school.eprintsMarketingen_NZ
dc.description.referencesBartels, Robert (1970), Marketing Theory and Metatheory. Homewood Ill.: Richard D. Irwin, Inc. Cowan, Tom K. (1988) Commerce at Otago, 1912-1987, A Personal Perspective, Abridged edition, Dunedin: University of Otago (monograph) Murphy, Patrick E. and Eugene R. Laczniak (1980), Marketing Education: Current status and a view for the 1980’s, Chicago, Ill.: American Association, Monograph, #11. University of Otago, Dunedin, New Zealand: Calendars from various years.en_NZ
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record