Show simple item record

dc.contributor.authorKolovos, Ioannisen_NZ
dc.contributor.authorHarris, Philen_NZ
dc.date.available2011-04-07T03:16:23Z
dc.date.copyright2005-11en_NZ
dc.identifier.citationKolovos, I., & Harris, P. (2005, November). Political marketing and political communication: the relationship revisited. University of Otago.en
dc.identifier.urihttp://hdl.handle.net/10523/1463
dc.description.abstractHarrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh (1995, 1996) sees political marketing as electioneering, i.e. as a set of strategies and tools to trace and study public opinion before and during an election campaign, to develop campaign communications and to assess their impact. A similar view is expressed by Scammell (1995).
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titlePolitical marketing and political communication: the relationship revisiteden_NZ
dc.typeOtheren_NZ
dc.description.versionUnpublisheden_NZ
otago.bitstream.pages14en_NZ
otago.date.accession2005-12-02en_NZ
otago.schoolMarketingen_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints32en_NZ
otago.school.eprintsMarketingen_NZ
dc.description.referencesBaines P. R., Scheucher C. and Plasser F. (2001) The “Americanisation” myth in European political markets: a focus on the United Kingdom. European Journal of Marketing, vol. 35, no.9-10, pp. 1099-1116 Blumler J. G. and Kavanagh D. (1999) The Third Age of Political Communication: Influences and Features, Political Communication vol. 16, pp. 209-230 Butler P. and Collins N. (1994) Political marketing: structure and process. European Journal of Marketing, vol. 28, no.1, pp. 19-34 Butler P. and Collins N. (1996) Strategic analysis in political markets. European Journal of Marketing, vol. 30, no.10-11, pp. 32-44 Butler P. and Collins N. (1999) A conceptual framework for political marketing. In Bruce I. Newman (ed.) Handbook of political marketing. Thousand Oaks, CA: Sage Publications, pp. 55-72 Franklin B. (1995). A bibliographical essay. Political Communication, vol. 12, pp. 223-242 Gibson R. and Rommele A. (2001). A Party-Centered Theory of Professionalised Campaigning. Harvard International Journal of Press and Politics vol. 6, no. 4, pp. 31-43 Harrop M. (1990) Political marketing. Parliamentary Affairs, vol. 43, pp. 277-291 Kavanagh D. (1995) Election campaigning: the new marketing of politics. Oxford: Blackwell Publishers Kavanagh D. (1996) New campaign communications: consequences for political parties. Harvard International Journal of Press and Politics, vol. 1, no. 3, pp. 60-76 Kotler P. and Kotler N. (1999). Political marketing: generating effective candidates, campaigns, and causes. In Bruce I. Newman (ed.) Handbook of political marketing. Thousand Oaks, CA: Sage Publications, pp. 3-18 Lees-Marshment J. (2001a) The product, sales and market-oriented party: how Labour learnt to market the product, not just the presentation. European Journal of Marketing, vol. 35, no.9-10, pp. 1074-1084 Lees-Marshment J. (2001b) The marriage of politics and marketing. Political Studies, vol. 49, pp. 692-713 Lock A. and Harris P. (1996) Political marketing – vive la difference. European Journal of Marketing, vol. 30, no. 10-11, pp. 21-31 Maarek P. J. (1995) Political marketing and communication. London: John Libbey & Co. Mancini P. (1999) New Frontiers in Political Professionalism. Political Communication, vol. 16, pp. 231-245 Mazzoleni G. and Schulz W. (1999) “Mediatization” of Politics: A Challenge for Democracy?. Political Communication, vol. 16, pp. 247-261 Negrine R. and Papathanassopoulos S. (1996) The “Americanization” of Political Communication: A Critique. Harvard International Journal of Press and Politics vol. 1, no. 2, pp. 45-62 O’Cass A. (1996) Political marketing and the marketing concept. European Journal of Marketing, vol. 30, no.10-11, pp. 45-61 O’Shaughnessy N. (1999) Political marketing and political propaganda. In Bruce I. Newman (ed.) Handbook of political marketing. Thousand Oaks, CA: Sage Publications, pp. 3-18 O’Shaughnessy N. (2001) The marketing of political marketing. European Journal of Marketing, vol. 35, no.9-10, pp. 1047-1057 Plasser F., Scheucher C. and Senft C. (1999) Is there a European style of political marketing? A survey of political managers and consultants. In Bruce I. Newman (ed.) Handbook of political marketing. Thousand Oaks, CA: Sage Publications, pp. 89-112 Scammell M. (1995) Designer politics: how elections are won. Basingstoke: Macmillan Press Scammell M. (1999) Political marketing: lessons from political science. Political Studies, vol. 47, pp. 718-739 Smith G. and Hirst A. (2001) Strategic political segmentation: a new approach for a new era of political marketing. European Journal of Marketing, vol. 35, no.9-10, pp. 1058-1073 Wring D. (1996) Political marketing and party development in Britain: a “secret” history. European Journal of Marketing, vol. 30, no.10-11, pp. 100-111 Wring D. (1997) Reconciling marketing with political science: theories of political marketing. Journal of Marketing Management, vol. 13, pp. 651-663en_NZ
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record