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dc.contributor.authorEvans, Sianen_NZ
dc.contributor.authorLawson, Roben_NZ
dc.contributor.authorTodd, Sarahen_NZ
dc.date.available2011-04-07T03:22:16Z
dc.date.copyright2006en_NZ
dc.identifier.citationEvans, S., Lawson, R., & Todd, S. (2006). New Zealand in the 21st century: A consumer lifestyles study (Technical Report). University of Otago. Retrieved from http://hdl.handle.net/10523/1544en
dc.identifier.urihttp://hdl.handle.net/10523/1544
dc.description.abstractThe 2005/6 consumer lifestyles segmentation study is the fifth major survey of this type carried out by the Consumer Research Group at the University of Otago since 1979. As with previous iterations, the 2005/6 study of New Zealand consumers is intended to provide marketers and advertisers, as well as other interested observers of New Zealand society, with an insight into the psychographic patterns and behavioural trends of consumers. The survey has now established itself as one of the major studies that offers insights into New Zealand society and the changes that are taking place within the context of political and technological forces that are altering the shape of life across the globe. The Consumer Research Group is based within the University of Otago’s Department of Marketing, and this iteration of the study was jointly sponsored and funded by Loyalty NZ and NZ Post, together with funding from the University of Otago Research Grants Committee. Questionnaires comprising more than 500 individual questions were sent out to 10,000 New Zealanders in November 2005, with an effective response rate of 36% obtained. The design of the project is grounded in that of previous studies. The first of these was carried out in 1979 jointly with Heylen Research. After a period of ten years it was repeated in 1989 and, since 1995, it has been conducted at regular five yearly intervals. Throughout this time the survey has been updated to take account of new trends that have emerged in society, especially those based on technological innovations which affect our domestic, social and working lives. Innovations in this phase also include new measures designed to assess satisfaction with quality of life in New Zealand, as well as social desirability, (a personality trait that can affect responses), pet ownership and questions on commuting to work.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.relation.urihttp://www.business.otago.ac.nz/marketing/research/consumer/Consumer_lifestyles_study.pdfen_NZ
dc.subjectconsumeren_NZ
dc.subjectlifestyles segmentationen_NZ
dc.subjectlifestylesen_NZ
dc.subjectpsychographic patternsen_NZ
dc.subjectbehavioural trendsen_NZ
dc.subjecttechnological forcesen_NZ
dc.subjectConsumer Research Groupen_NZ
dc.subjectLoyalty NZen_NZ
dc.subjectNZ Posten_NZ
dc.subjectworking livesen_NZ
dc.subjectdomestic livesen_NZ
dc.subjectsocial livesen_NZ
dc.subjectsocial desirabilityen_NZ
dc.subjectpet ownershipen_NZ
dc.subjectpersonality traiten_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.subject.lcshHN Social history & conditions. Social problems. Social reformen_NZ
dc.subject.lcshH Social Sciences (General)en_NZ
dc.titleNew Zealand in the 21st century: A consumer lifestyles studyen_NZ
dc.typeTechnical Reporten_NZ
dc.description.versionPublisheden_NZ
otago.bitstream.pages23en_NZ
otago.date.accession2006-08-10en_NZ
otago.schoolMarketingen_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints351en_NZ
otago.school.eprintsConsumer Research Groupen_NZ
dc.description.referencesFaris, F., Lawson, R. and Todd, S. (1996) New Zealand Towards 2000 – A Consumer Lifestyles Study. Dunedin - Department of Marketing, University of Otago. Todd, S., Lawson, R. and Jamieson, T. (2000) New Zealand Beyond 2000 – A Consumer Lifestyles Study. Dunedin - Department of Marketing, University of Otago. Further copies of this report and related publications can be downloaded from URL: http://www.business.otago.ac.nz/marketing/research/consumer/index.htmlen_NZ
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