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dc.contributor.authorGao, Hongzhien_NZ
dc.contributor.authorKnight, John Gen_NZ
dc.date.available2011-04-07T03:22:44Z
dc.date.copyright2005en_NZ
dc.identifier.citationGao, H., & Knight, J. G. (2005). Pioneering advantage and product-country image: evidence from China (Marketing Working Paper Series). University of Otago. Retrieved from http://hdl.handle.net/10523/1555en
dc.identifier.urihttp://hdl.handle.net/10523/1555
dc.descriptionA later version of this paper has been published in the Journal of Marketing Management.en_NZ
dc.description.abstractFood distribution channel members in the Peoples’ Republic of China have been interviewed to determine the factors that they regard as most relevant when selecting imported food products. In the Chinese market, country of origin itself appears to play little role in product evaluation by channel members. However pioneer (or first mover) status appears to play a major role in regard to beliefs concerning food products. Products believed to have been first into the market are often seen as ‘genuine’, with followers having a lesser status. This seems likely to be due to the long-term orientation of Chinese culture, and the value that is placed on hierarchy, tradition and history. It could also be due in part to the prevalence of counterfeit products, including food products, in the Chinese market, leading to widespread mistrust of ‘non-genuine’ products.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.relation.ispartofseriesMarketing Working Paper Seriesen_NZ
dc.subject.lcshHD Industries. Land use. Laboren_NZ
dc.subject.lcshHD28 Management. Industrial Managementen_NZ
dc.subject.lcshHD61 Risk Managementen_NZ
dc.titlePioneering advantage and product-country image: evidence from Chinaen_NZ
dc.typeWorking Paperen_NZ
dc.description.versionUnpublisheden_NZ
otago.bitstream.pages26en_NZ
otago.date.accession2005-12-23en_NZ
otago.schoolMarketingen_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints189en_NZ
otago.school.eprintsMarketingen_NZ
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