Country of origin and confidence in quality of imported foods in China
Knight, John G; Gao, Hongzhi

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Knight, J. G., & Gao, H. (2005). Country of origin and confidence in quality of imported foods in China (Marketing Working Paper Series). University of Otago. Retrieved from http://hdl.handle.net/10523/1569
Permanent link to OUR Archive version:
http://hdl.handle.net/10523/1569
Abstract:
Food distribution channel members in the Peoples’ Republic of China have been interviewed regarding the key factors that determine where they source imported food products. Concerns about food safety and mistrust of food production systems within China result in imported food products generally enjoying a higher reputation than locally produced food products, unless the locally produced products carry famous international brands. Little discrimination was evident between different source countries. A high level of importance is placed on brands, the reputation of intermediaries within the channel, and the reputation of retail outlets, but country of origin effects appear confined to specific food categories.
Date:
2005
Publisher:
University of Otago
Pages:
28
Series:
Marketing Working Paper Series
Keywords:
China; food distribution channel; country of origin
Research Type:
Working Paper
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- Marketing collection [165]
- Working Paper [103]