Selection criteria for country of origin of food imports by European food distributors
Knight, John G; Holdsworth, David K; Mather, Damien W
Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related more to specific issues of confidence and trust in integrity of production, certification and regulatory systems than to country image stereotypes.
Publisher: University of Otago
Series: Marketing Working Paper Series
Keywords: country-of-origin; food imports; gatekeepers; trust; country image
Research Type: Working Paper