Selection criteria for country of origin of food imports by European food distributors

Holdsworth, David K; Mather, Damien W; Knight, John G

OUR Archive Home
→
Research Types
→
Working Paper
→
View Item

Selection criteria for country of origin of food imports by European food distributors

Knight, John G; Holdsworth, David K; Mather, Damien W

Cite this item: Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Selection criteria for country of origin of food imports by European food distributors (Marketing Working Paper Series). University of Otago. Retrieved from http://hdl.handle.net/10523/1586

Permanent link to OUR Archive version: http://hdl.handle.net/10523/1586

Date: 2005

Publisher: University of Otago

Pages: 42

Series: Marketing Working Paper Series

Keywords: country-of-origin; food imports; gatekeepers; trust; country image

Research Type: Working Paper

Abstract:

Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related more to specific issues of confidence and trust in integrity of production, certification and regulatory systems than to country image stereotypes.

Show full item record