Selection criteria for country of origin of food imports by European food distributors
Knight, John G; Holdsworth, David K; Mather, Damien W

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Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Selection criteria for country of origin of food imports by European food distributors (Marketing Working Paper Series). University of Otago. Retrieved from http://hdl.handle.net/10523/1586
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http://hdl.handle.net/10523/1586
Abstract:
Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related more to specific issues of confidence and trust in integrity of production, certification and regulatory systems than to country image stereotypes.
Date:
2005
Publisher:
University of Otago
Pages:
42
Series:
Marketing Working Paper Series
Keywords:
country-of-origin; food imports; gatekeepers; trust; country image
Research Type:
Working Paper
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- Marketing collection [161]
- Working Paper [101]