Selection criteria for country of origin of food imports by European food distributors

Knight, John G; Holdsworth, David K; Mather, Damien W

Thumbnail
View/Open
Cite this item: Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Selection criteria for country of origin of food imports by European food distributors (Marketing Working Paper Series). University of Otago. Retrieved from http://hdl.handle.net/10523/1586
Permanent link to OUR Archive version: http://hdl.handle.net/10523/1586
Abstract:
Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related more to specific issues of confidence and trust in integrity of production, certification and regulatory systems than to country image stereotypes.
Date: 2005
Publisher: University of Otago
Pages: 42
Series: Marketing Working Paper Series
Keywords: country-of-origin; food imports; gatekeepers; trust; country image
Research Type: Working Paper

Show full item record

Collections
Find in your library