Videography: ‘new kid on the research block’ or significant contribution to consumer research?
|dc.identifier.citation||Ferguson, S., & Todd, S. (2005). Videography: ‘new kid on the research block’ or significant contribution to consumer research? (Marketing Working Paper Series). University of Otago. Retrieved from http://hdl.handle.net/10523/1604||en|
|dc.description||To appear in the European version of Advances in Consumer Research in April 2006.||en_NZ|
|dc.description.abstract||Videography may be the ‘new kid on the research block’ but what is the actual contribution to consumer research? This paper examines the value of videography as a method with which to enhance our understanding of consumer behaviour. It is compared and contrasted with other popular qualitative consumer behaviour research methods. Tools of analysis such as hermeneutics, discourse and thematic analysis are considered with regard to videography, including a look at the extent to which these tools require adaptation, while conceptual in orientation, a case study is presented in an attempt to develop some of the issues identified.||en_NZ|
|dc.publisher||University of Otago||en_NZ|
|dc.relation.ispartofseries||Marketing Working Paper Series||en_NZ|
|dc.title||Videography: ‘new kid on the research block’ or significant contribution to consumer research?||en_NZ|
|otago.place.publication||Dunedin, New Zealand||en_NZ|
|dc.description.references||Arnould, E. J. (1998), “Daring Consumer-Orientated Ethnography,” in Representing Consumers: Voices, views and visions, B. B. Stern, Ed. London: Routledge. Arnould, Eric and Linda L. Price (1993), “River Magic: Extraordinary Experience and the Extended Service Encounter,” Journal of Consumer Research, 20, 24-45. Arnould, Eric and Melanie Wallendorf (1994), “Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation,” Journal of Consumer Research, 31 (November), 484-504. Atkinson, P. (1992), Understanding Ethnographic Texts. Newbury Park, CA: Sage. Ball, M. S. and G. Smith (1992), Analyzing Visual Data. Newbury Park, CA: Sage. Belk, R. W. (1987), “AACR Presidential Address: Happy Thought,” in Advances in Consumer Research, Melanie Wallendorf and Paul Anderson, Eds. Vol. 14. Provo, UT: Association for Consumer Research. ---- (2002), “Consumption: changing disciplinarity,” in The Changing Consumer, Steven Miles and Alison Anderson and Kevin Meethan, Eds. London: Routledge. ---- (1998), “Multimedia Approaches to Qualitative Data,” in Representing Consumers: Voices, views and visions, B. B. Stern, Ed. London: Routledge. ---- (1989), ““Visual Images of Consumption: What You See and What you Get”,” in 1989 AMA Winter Educators’ Conference: Marketing Theory and Practice, T. Childers, Ed. Chicago: American Marketing Association. Belk, R. W., J.F. Sherry, and M. Wallendorf (1989), ““The Sacred and the Profane In Consumer Behaviour: Theodicy on the Odyssey”,” Journal of Consumer Research, 16 (1), 1-38. Celsi, R. L., R. L. Rose, and T. W. Leigh (1993), “An exploration of high risk leisure consumption through skydiving,” Journal of Consumer Research, 20 (1), 1 - 23. Denzin, N. K. (1989), Interpretive Interactionism. Newbury Park, CA: Sage. Denzin, Norman K. (1984), On Understanding Emotion. San Francisco CA.: Jossey-Bass Publishers. Easterby-Smith, Mark, Richard Thorpe, and Andy Lowe (1991), Management Research: An Introduction. London: Sage. Filstead, W. J. (1979), “Qualitative Methods; A Needed Perspective in Evaluation Research,” in Qualitative and Quantitative Methods in Evaluation Reseach, Thomas D. Cook and Charles S. Reichardt, Eds. Beverly Hills, CA: Sage. Geertz, Clifford (1973), ““Thick Description”,” in The interpretation of cultures: selected essays, Clifford Geertz, Ed. New York: Basic Books. Gummesson, Evert (2000), Qualitative Methods in Management Research (2nd ed.). London: Sage. Holbrook, M. B. (1995), Consumer Research. Thousand Oaks, CA: Sage. Hudson, Laurel Anderson and Julie L. Ozanne (1988), “Alternative Ways of Seeking Knowledge in Consumer Research,” Journal of Consumer Research, 14 (4), 508-21. Langer, S. K (1963), Philosophy in a New Key: A study of the Symbolism of Reason, Rite and Art (3rd edn ed.). Cambridge, MA: Harvard University Press. Lincoln, Yvonna S. and Egon G. Guba (1985), Naturalistic Inquiry. Beverly Hills, California: Sage. Marshall, C. and G.B. Rossman (1995), Designing Qualitative Research. Thousand Oaks, CA.: Sage. Mick, D. G. (1986), “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols and Significance,” Journal of Consumer Research (13), 196-213. Neuman, Laurence W. (2000), Social Research Methods: Qualitative and Quantitative Approaches (Fourth ed.). U.S.A.: Allyn and Bacon. Pettigrew, Simone F. (2000), “Ethnography and Grounded Theory: A Happy Marriage?” in Advances in Consumer Research, Mary Gilly and Joan Meyers-Levy, Eds. Vol. 27. Provo, UT: Association for Consumer Research. Rubenstein, David (1981), Marx and Wittgenstein. London: Routledge and Kegan Paul. Sayre, Shay (2001), Qualitative Methods for Marketplace Research. Thousand Oaks, CA: Sage. Schouten, John and James McAlexander (1995), “Subcultures of consumption: an ethnography of the new bikers,” Journal of Consumer Research, 22 (1), 43. Sheth, Jagdish N., David M. Gardner, and Dennis Garret (1985), Theories of Marketing. New York: Wiley & Sons. Spiggle, Susan (1998), “Creating the frame and the narrative: from text to hypertext,” in Representing Consumers: Voices, views and visions, B. B. Stern, Ed. London: Routledge. Stern, B. B. (1998), “Narrative analysis of a marketing relationship: The consumer’s perspective,” Psychology & Marketing, 15 (3), 195-214. Strauss, A. and J. Corbin (1990), Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Newbury Park, CA.: Sage. Taylor, Steven and Robert Bogdan (1984), Introduction to Qualitative Research Methods: The Search for meanings. New York: John Wiley. Thompson, C. J. (1997), “Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories,” Journal of Marketing Research, 34 (November), 438-55. Wax, Murray L. (1967), ““On Misunderstanding Verstehen: A Reply to Abel,” Sociology and Social Research, 51 (April), 323-33.||en_NZ|
Files in this item
There are no files associated with this item.
This item is not available in full-text via OUR Archive.
If you are the author of this item, please contact us if you wish to discuss making the full text publicly available.