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dc.contributor.authorKnight, John Gen_NZ
dc.contributor.authorMather, Damien Wen_NZ
dc.contributor.authorHoldsworth, David Ken_NZ
dc.date.available2011-04-07T03:23:01Z
dc.date.copyright2005en_NZ
dc.identifier.citationKnight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Consumer benefits and acceptance of genetically modified food (Marketing Working Paper Series). Journal of Public Affairs (Vol. Special Issue on Genetically Modified Organisms). University of Otago. Retrieved from http://hdl.handle.net/10523/1605en
dc.identifier.urihttp://hdl.handle.net/10523/1605
dc.descriptionA later version of this paper has been published in the Journal of Public Affairs.en_NZ
dc.description.abstractWidespread consumer resistance towards genetically modified (GM), particularly as expressed in the news media, has led to slow adoption of this technology outside of North America. Much of the resistance appears to stem from public perceptions that GM crops benefit large multinational corporations, food producers, and typically have no apparent consumer benefits. In order to test whether clearly defined consumer benefits would change consumer preferences, a purchasing experiment has been conducted in New Zealand where the GM issue has been highly politicized, with cherries labelled as spray free-GM, organic or conventional. These were offered for sale in a roadside stall, with price levels manipulated to test price sensitivity of the different options. Approximately 27 percent of consumers proved willing to purchase GM labelled cherries at the prevailing market price and this percentage increased as the price dropped.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.relation.ispartofJournal of Public Affairsen_NZ
dc.relation.ispartofseriesMarketing Working Paper Seriesen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleConsumer benefits and acceptance of genetically modified fooden_NZ
dc.typeWorking Paperen_NZ
dc.description.versionUnpublisheden_NZ
otago.bitstream.pages22en_NZ
otago.date.accession2005-12-19en_NZ
otago.schoolMarketingen_NZ
otago.relation.volumeSpecial Issue on Genetically Modified Organismsen_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints56en_NZ
dc.description.refereedNon Peer Revieweden_NZ
otago.school.eprintsMarketingen_NZ
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