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dc.contributor.advisorMitchell , Richard
dc.contributor.authorDarling, James Anthony Ronald
dc.date.available2011-06-08T22:12:53Z
dc.date.copyright2011
dc.identifier.citationDarling, J. A. R. (2011). Dunedin Tourism Operators Perceptions of Environmental Certification Schemes in New Zealand (Thesis, Master of Tourism). University of Otago. Retrieved from http://hdl.handle.net/10523/1722en
dc.identifier.urihttp://hdl.handle.net/10523/1722
dc.description.abstractThe importance of successfully adopting a sustainable approach to environmental management has been identified as critical to ensuring the future prosperity of the New Zealand Tourism Industry. With the New Zealand Tourism Strategy emphasising environmental certifications role in guiding business focus towards environmental performance, while also providing economic and socio‐cultural benefits, it is appropriate that this study should focus on an examination of tourism operators and their awareness of and involvement with these schemes. A quantitative study was undertaken using an internet based survey to sample all of the tourism operators in the target region of Dunedin. A questionnaire was administered to all tourism operators identified by a database collected primarily by the regional tourism operation (RTO) in the area, Tourism Dunedin. Forty nine usable questionnaires were collected, representing a 10 percent response rate. In October 2009, 26 percent of respondents had gained an environmental certification, with another 10 percent indicating that they intend to do so. Involvement with environmental certification requires an investment of resources including time, staff, money and knowledge which are often only available to SME’s in scarce amounts. Several potential benefits of environmental certification were identified by operators, although the majority of respondents believed that the perceived barriers were too great to peruse certification.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectPerceptionsen_NZ
dc.subjectCertificationen_NZ
dc.subjectOperatorsen_NZ
dc.subjectNew Zealanden_NZ
dc.titleDunedin Tourism Operators Perceptions of Environmental Certification Schemes in New Zealanden_NZ
dc.typeThesis
dc.date.updated2011-06-08T08:03:40Z
thesis.degree.disciplineTourismen_NZ
thesis.degree.nameMaster of Tourismen_NZ
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters Theses
otago.openaccessOpen
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