Show simple item record

dc.contributor.advisorRudd, Chris
dc.contributor.authorMacLean-McMahon, Luke
dc.date.available2011-09-12T01:48:07Z
dc.date.copyright2011
dc.identifier.citationMacLean-McMahon, L. (2011). Political Campaigning in a Developing Country: A case study of the Cook Islands (Thesis, Master of Arts). University of Otago. Retrieved from http://hdl.handle.net/10523/1864en
dc.identifier.urihttp://hdl.handle.net/10523/1864
dc.description.abstractPrevious studies of political campaigning have focused on developed and industrialised nations. This research analysed the three phases of campaigning in a case study of a developing nation, the Cook Islands. The specific features of campaigning examined were the permanent nature of campaigns, the role of the media, the technological development of television and information communication technologies; professionalisation, presidentialisation, centralisation, face-to-face campaigning, Americanisation and hybridisation. The research found that premodern, face-to-face communications are the predominant form of political campaigning, although some elements of the modern campaign are evident also, notably the role of television. Unlike the situation in developed nations, there was very little evidence of the postmodern campaign, such as the use of the internet. There are several obstacles to the modernisation of political campaigning in the Cook Islands: the small population size and the dispersal of the islands across a huge geographic area mean that access to traditional media is fragmented and the cost of new media access is prohibitively high. Demographic trends suggest this situation is unlikely to change in the foreseeable future.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectPolitical Campaigning
dc.subjectDeveloping Country
dc.subjectCook Islands
dc.subjectPresidentialisation
dc.subjectHybridisation
dc.subjectFace-to-face campaigning
dc.subjectProfessionalisation
dc.subjectCentralisation
dc.subjectAmericanisation
dc.subjectPredmodern
dc.subjectModern
dc.subjectPostmodern
dc.subjectPermanent nature of campaigns
dc.subjectRole of the media
dc.subjectTechnological Development of Television and Information Communication Technologies
dc.subjectICT
dc.titlePolitical Campaigning in a Developing Country: A case study of the Cook Islands
dc.typeThesis
dc.date.updated2011-09-12T00:55:01Z
thesis.degree.disciplinePolitical Studies
thesis.degree.nameMaster of Arts
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters Theses
otago.openaccessOpen
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record