Measuring eCommerce Website Success
Ghandour, Ahmad; Benwell, George L; Deans, Kenneth R
This paper presents a research model, which is built on communication theory (Shannon and Weaver 1948) and DeLone and McLean s (1992, 2003) information system model, to identify eCommerce website success dimensions. The research model is aiming to make contribution to literature by identifying and incorporating dimensions of success relevant to eCommerce websites. Further empirical research is required to validate the finding.
Research Type: Journal Article