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dc.contributor.authorHamlin, Robert Philip
dc.date.available2011-12-16T01:18:22Z
dc.date.copyright2009
dc.identifier.citationHamlin, R. P. (2009). Marketing Faculty & Ph.D. Supervision: A House Divided (Discussion Paper). Retrieved from http://hdl.handle.net/10523/2074en
dc.identifier.urihttp://hdl.handle.net/10523/2074
dc.description.abstractThis article examines the issue of logical paradigms in Ph.D. supervision. It notes that Ph.D. supervision in Marketing is sharply divided into two main schools of thought as to how theory should be developed via the literature review within a Ph.D. thesis. This division is based around the use of the two leading paradigms of scientific discovery, Induction and Deduction. The article describes these two paradigms and then demonstrates how a supervisor who uses inductive logic will tend to allow the candidate to ‘discover’ their research hypothesis by examination of the literature. A supervisor who uses deductive logic will not allow a review to commence in earnest until a preliminary working proposition has been created. The practical mechanisms and significant implications of these two schools of Ph.D. supervision are fully explained and discussed.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.subjectPh.D. Supervisionen_NZ
dc.titleMarketing Faculty & Ph.D. Supervision: A House Divideden_NZ
dc.typeDiscussion Paperen_NZ
otago.schoolMarketingen_NZ
otago.openaccessOpen
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