Show simple item record

dc.contributor.advisorGeare, Alan
dc.contributor.authorShewan, Philippa
dc.date.available2012-03-20T20:12:11Z
dc.date.copyright2012
dc.identifier.citationShewan, P. (2012). Competitive Balance in New Zealand Rugby (Thesis, Master of Business). University of Otago. Retrieved from http://hdl.handle.net/10523/2150en
dc.identifier.urihttp://hdl.handle.net/10523/2150
dc.description.abstractNZ rugby has been confronted with the unenviable situation where competitions have become too predictable, making it increasingly hard to maintain fan support and to attract new fans. This is further complicated by many of the unions bearing large financial loses as a result of increasing player salaries and decreasing crowd attendances. The need for change has been recognized by all stakeholders, and the NZRU have introduced competitive balance tools as a possible solution. The objective of this study is to determine the opinion of both employees and officials on competitive balance in NZ rugby. In-depth semi-structured interviews of 17 officials and employees of NZ rugby were used to gain an understanding of participant’s attitudes towards competitive balance. Results indicate the NZRU have attempted to achieve competitive balance by the implementation of two competitive balance tools, namely salary caps and franchise contracting. The need for competitive balance was recognized by both employees and officials. Results show both parties are impacted in some way by the use of these tools. The major problem highlighted by my study is that NZ rugby is trying to balance the different (and competing) interests of all the stakeholders in order to achieve competitive balance, and this has resulted in some conflicting findings. This is illustrated by the use of collective bargaining, which was implemented to promote and protect players’ rights. While players recognized this has improved their rights, officials admitted it had placed restrictions on their ability to create competitive teams. This demonstrates the inherent difficulties in achieving competitive balance while also satisfying the needs of affected stakeholders. This study concludes that stakeholders are unified in the belief that competitive balance is necessary in NZ rugby. However, the best way to achieve this is not clear, and this is due to the competing interests of stakeholders. Furthermore, while the NZRU’s efforts to date have generally been perceived as effective, there is still some progress to be made until competitive balance in NZ rugby is truly achieved.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectCompetitive Balance
dc.subjectNew Zealand Rugby
dc.titleCompetitive Balance in New Zealand Rugby
dc.typeThesis
dc.date.updated2012-03-20T09:30:29Z
dc.language.rfc3066en
thesis.degree.disciplineManagement
thesis.degree.nameMaster of Business
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters
otago.openaccessOpen
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record