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dc.contributor.authorMcCauley, Craigen_NZ
dc.date.available2012-12-14T04:30:52Z
dc.date.copyright2000en_NZ
dc.identifier.citationMcCauley, C. (2000). ‘As easy as 1-2-3’ : the introduction of TV3 to the New Zealand television industry (Dissertation, Bachelor of Arts with Honours). University of Otago. Retrieved from http://hdl.handle.net/10523/2684en
dc.identifier.urihttp://hdl.handle.net/10523/2684
dc.descriptionvi, 67 leaves :ill., maps, port. ; 30 cm. Includes bibliographical references (leaves 64-67). Typescript (photocopy).en_NZ
dc.description.abstractThe purpose of this study is to consider the introduction of the new television channel into what was once a monopolised market. In the year 2000, it is relatively common knowledge that the applicants for, and winner of, the third channel licence did not have an easy path laid down for them. The winning contender which became known as TV3 (Televid 3) faced a number of challenges to its existence, both before and after its establishment. From the interference of the BCNZ, to the Wall Street crash of 1987, to the sudden deregulation of the whole industry - nothing was ever made easy for the newcomer, despite the fact that most of the players in New Zealand broadcasting circles had agreed that the introduction of a third channel was a necessary measure. [from Introduction]
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherUniversity of Otagoen_NZ
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.en_NZ
dc.title"As easy as 1-2-3" : the introduction of TV3 to the New Zealand television industryen_NZ
dc.title.alternativeAs easy as 1, 2, 3en_NZ
dc.title.alternativeAs easy as one, two, threeen_NZ
dc.title.alternativeIntroduction of TV3 to the New Zealand television industryen_NZ
dc.typeDissertationen_NZ
thesis.degree.disciplineHistoryen_NZ
thesis.degree.nameBachelor of Arts with Honoursen_NZ
thesis.degree.grantorUniversity of Otagoen_NZ
thesis.degree.levelHonoursen_NZ
otago.interloanyesen_NZ
otago.openaccessOpen
dc.identifier.voyager582127en_NZ
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