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dc.contributor.authorHansen, Paul
dc.contributor.authorKergozou, Nicole
dc.contributor.authorKnowles, Stephen
dc.contributor.authorThorsnes, Paul
dc.identifier.citationHansen, P., Kergozou, N., Knowles, S., & Thorsnes, P. (2013). Developing countries in need: Which characteristics appeal most to people when donating money? (Economics Discussion Papers No. 1312). University of Otago. Retrieved from
dc.identifier.issn1178-2293 (Online)
dc.descriptionPaul Hansen1, Nicole Kergozou2, Stephen Knowles1 and Paul Thorsnes2 1. Department of Economics, University of Otago 2. Reserve Bank of New Zealanden_NZ
dc.description.abstractA discrete choice experiment was conducted to discover the relative importance of five characteristics of developing countries, as suggested by the literature, considered by people when choosing countries to donate money to. The experiment was administered via an online survey involving almost 700 student participants (potential donors) from a New Zealand university. The most important recipient-country characteristic for participants on average is hunger and malnutrition (a weight of 0.29), followed by child mortality (0.24), quality of infrastructure (0.21), income per capita (0.18), and, least importantly, ties to New Zealand (0.09). A cluster analysis of participants’ individual ‘part-worth utilities’ representing the relative importance of the country characteristics reveals they are not strongly correlated with participants’ demographic characteristics. Our findings overall indicate that to maximise the donations they receive, non-governmental aid organisations are better to focus their marketing efforts on emphasising country characteristics associated with hunger, malnutrition and child mortality than other things.en_NZ
dc.publisherUniversity of Otagoen_NZ
dc.relation.ispartofseriesEconomics Discussion Papers Seriesen_NZ
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Unported*
dc.subjectforeign aiden_NZ
dc.subjectcharitable givingen_NZ
dc.subjectdiscrete choice experimenten_NZ
dc.subjectconjoint analysisen_NZ
dc.subjectPAPRIKA methoden_NZ
dc.titleDeveloping countries in need: Which characteristics appeal most to people when donating money?en_NZ
dc.typeDiscussion Paperen_NZ
otago.schoolOtago Business School / Department of Economicsen_NZ
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Attribution-NonCommercial-ShareAlike 3.0 Unported
Except where otherwise noted, this item's licence is described as Attribution-NonCommercial-ShareAlike 3.0 Unported