Show simple item record

dc.contributor.advisorFleming, Jean
dc.contributor.authorPayne, Roland Kahurangi
dc.date.available2014-04-06T21:02:23Z
dc.date.copyright2014
dc.identifier.citationPayne, R. K. (2014). Not how, but who – Reaching new audiences with science documentary film (Thesis, Master of Science Communication). University of Otago. Retrieved from http://hdl.handle.net/10523/4757en
dc.identifier.urihttp://hdl.handle.net/10523/4757
dc.description.abstractThe commercialisation of television has made audience ratings one of the key drivers of the modern science documentary format. This has been heavily criticised by the science community for undermining the traditional knowledge and information goals of the format. However, entertainment driven programmes are attracting new audiences to science documentaries and the internet has created new pathways for knowledge distribution. This has changed the way people can learn and interact with television documentaries and introduced new opportunities for tangential learning through non- educational programmes. By approaching science communication in documentary film from the aspect of (target) audience first and information second there are opportunities to reach new, and/or previously unreceptive audiences. The ‘voice’ of the target audience is examined as a starting point for this approach, in relation to climate change documentaries and attitudes towards them in New Zealand. This approach is examined further in the creative component of this thesis, the documentary film Gone Curling. It is suggested that the effectiveness of the methods used are explored further and that scientists and science institutions work to encourage learning links to all levels of documentary film and television programming.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectScience Communication
dc.subjectGone Curling
dc.subjectClimate Change
dc.subjectTangential Learning
dc.subjectDocumentary Film
dc.subjectScience Documentary
dc.subjectCurling
dc.subjectClimate Change Film
dc.subjectDocumentary Voice
dc.subjectDocumentary as Diversion
dc.subjectVoice of Science
dc.subjectAudience
dc.subjectNatural Learning
dc.subjectEnvironmental Film
dc.subjectOutdoor Curling
dc.subjectDumbing Down
dc.subjectDocumentary Modes
dc.titleNot how, but who – Reaching new audiences with science documentary film
dc.typeThesis
dc.date.updated2014-04-05T18:04:16Z
dc.language.rfc3066en
thesis.degree.disciplineZoology
thesis.degree.nameMaster of Science Communication
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters
otago.openaccessOpen
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record