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dc.contributor.advisorHayward, Janine
dc.contributor.advisorRudd, Chris
dc.contributor.authorDiesing, Juana
dc.date.available2014-04-07T20:42:48Z
dc.date.copyright2014
dc.identifier.citationDiesing, J. (2014). Social media: a solution to declining youth engagement in politics? (Thesis, Master of Arts). University of Otago. Retrieved from http://hdl.handle.net/10523/4764en
dc.identifier.urihttp://hdl.handle.net/10523/4764
dc.description.abstractNew Zealand is no exception to the decline in political participation, particularly among youth, observed in nearly every developed democracy around the world. Attempts have been made to use social media to increase youth political engagement, so far with mixed results. This study, conducted in Dunedin, New Zealand, analyses how young people use social media and asks whether social media can be a solution to declining political participation amongst youth. A combination of quantitative and qualitative data is used in this mixed methods approach, with the findings confirming many of the themes emerging from recent studies that have moved beyond the initial hypothetical excitement about social media as a tool to increase political engagement. Overall, this study reveals that Dunedin youth see social media as a social rather than political tool. Therefore, social media is unlikely to make a difference to young people who are not already politically interested. Moreover, traditional media available online is the dominant source of political news for young people in this study. This suggests that we need to draw our attention to the use of social media by politicians and political parties, and how they can stimulate political interest in young people through their use of social media. Because the supply of political information (communication) influences demand (interest and knowledge about politics), effective communication with young people is critical to increasing youth engagement. These ‘supply-side factors’ have yet to receive adequate attention.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectInternet
dc.subjectsocial media
dc.subjectyouth
dc.subjectengagement
dc.subjectpolitics
dc.titleSocial media: a solution to declining youth engagement in politics?
dc.typeThesis
dc.date.updated2014-04-07T08:35:10Z
dc.language.rfc3066en
thesis.degree.disciplinePolitics
thesis.degree.nameMaster of Arts
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters
otago.openaccessOpen
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