'Green Protectionism' and Organic Food Exporting from New Zealand: Crisis Experiments in the Breakdown of Fordist Trade and Agricultural Policies
Campbell, Hugh; Coombs, Brad L.
The exporting of organic produce from New Zealand is a response to the ongoing breakdown of Fordist regulatory measures for agriculture in destination markets. The unambiguous neoliberal revolution in New Zealand has survived only through the expansion of food exports, especially by large corporate entities and producer marketing boards. It has also rendered the country's exporters of food products particularly sensitive to the trade and agricultural policies of the United States, Japan, and the European Union. Some commentators consider New Zealand's experiment in agricultural deregulation indicative of a wider coherence in global food trade, a new stability institutionalized in the Uruguay Round of the GATT and regulated under the auspices of the World Trade Organization. The case of organic and low input food exporting from New Zealand shows that no such `new times' exist. Rather, these new types of food exporting are crisis experiments induced by green protectionism the use of health and food safety issues as an impediment to trade. In turn, green protectionism is a direct result of the continuing breakdown of Fordist agricultural regulation in key nations: the global trade in food products remains in crisis.
Publisher: Rural Sociological Society
Rights Statement: Copyright © 1999 by the Rural Sociological Society
Keywords: Organic farming; Organic agriculture; New Zealand; Kiwifruit; Audit; WTO; GATT; Uruguay Round; Green protectionism; Neoliberalism
Research Type: Journal Article