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dc.contributor.authorCampbell, Hugh
dc.contributor.authorLiepins, Ruth
dc.identifier.citationCampbell, H., & Liepins, R. (2001). Naming Organics: understanding organic standards in New Zealand as a discursive field. Sociologia Ruralis, 41(1), 21–39. doi:10.1111/1467-9523.00168en
dc.description.abstractThe New Zealand organic industry has grown rapidly over the last ten years. While New Zealand did have a small organic agriculture social movement from the 1970s, the size and scope of the industry increased rapidly during the 1990s as a result of large export companies establishing organic product lines. This transformation, and the eventual resistance to corporate styles of organic exporting, provides a useful case study of the way in which organic standards are constructed, reconstructed and circulated. By using discourse analysis the processes by which ideas of ‘organic’ were formed in the 1980s and then solidified (and contested) in the 1990s can be explored and various consequences identified. Rather than displaying a linear logic, by which organic agriculture movements are seemingly inevitably commoditized and corporatized, the New Zealand case provides evidence of the peculiar nature of organic agriculture as a part of the standardizing global food system.en_NZ
dc.publisherBlackwell Publishersen_NZ
dc.relation.ispartofSociologia Ruralisen_NZ
dc.subjectOrganic agricultureen_NZ
dc.subjectNew Zealanden_NZ
dc.subjectOrganic standardsen_NZ
dc.subjectsocial movementsen_NZ
dc.titleNaming Organics: understanding organic standards in New Zealand as a discursive fielden_NZ
dc.typeJournal Articleen_NZ
otago.schoolCentre for Sustainabilityen_NZ
otago.openaccessAbstract Onlyen_NZ
dc.rights.statement©European Society for Rural Sociologyen_NZ
dc.description.refereedPeer Revieweden_NZ
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