Strategies for 'Greening' the New Zealand Pipfruit Export Industry: The Development of IFP and Organic Systems
McKenna, Megan; Campbell, Hugh
This report provides an introduction to New Zealand’s pipfruit industry, and a review of different attempts within the industry to produce fruit which has an enhanced environmental or ‘food safety’ profile. While the New Zealand pipfruit industry has been recognised throughout its history as a producer of high quality fruit, in the last five years there has been increasing pressure from both consumers and trade regulators to formalise production practices that are ‘safe’ and guarantee minimum consumer risk through unacceptable chemical residues. Collectively we refer to these strategies as ‘greening’, however, as this report will detail, there are many factors prompting greening of exports and the potential strategic responses vary.
Publisher: University of Otago
Series number: 6
Keywords: Organic agriculture; IPM; Pipfruit; Apple; ENZA
Research Type: Commissioned Report for External Body
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