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dc.contributor.advisorRock, Jenny
dc.contributor.authorBlake, James
dc.identifier.citationBlake, J. (2015). An Experiment in Optimising Science Communication: The Coral Garden Project (Thesis, Master of Science Communication). University of Otago. Retrieved from
dc.description.abstractScience Communication comes in numerous outputs, all with their own unique approach of trying to explain either the workings or the findings of the science. With the environmental predicament we face I put forward that environmental art is an important part in this communication process due to its ability to reach and affect a large audience. Our Oceans have been put under extreme stresses due to anthropogenic activities. Coral reefs make up a minute percent of the total ocean coverage yet they are vital to maintain the earth s equilibrium. In this thesis I go into how one might set up a science communication project with the education and protection of coral reefs at the heart of the venture. Citizen science, environmental art and environmental action play a key roll in the project with participation being one of the central goals of these movements. Looking at different examples and case studies I draw out some of the strength and weaknesses from various initiatives. If win-win partnerships can be created through this process then it can lead to a project that is more likely to succeed with its goal. I draw on my own experience working with an environmental artist after making the film ‘A Delicate Canvas’ and conclude with some of the failures and successes I’ve had a long the way including fundraising, setting up an organisation and trying to build an artificial reef in one of the hotspots for coral degradation, the coral triangle.
dc.publisherUniversity of Otago
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dc.titleAn Experiment in Optimising Science Communication: The Coral Garden Project
dc.language.rfc3066en Communication of Science Communication of Otago
otago.openaccessAbstract Only
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