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Marketing collection [127]

Recent Deposits

The internationalisation of Chinese privately owned SMEs: From network and institutional perspectives

Xiao He, Cici (Thesis, Doctor of Philosophy, 2017)

This thesis examines Chinese SMEs and focuses on their internationalisation. It explains how and why these SMEs internationalise with the influence of both networks and institutions. It contributes to the internationalisation ...
Consumer Culture in China: Consumption Face

Xia, Zhenhua (Raymond) (Thesis, Doctor of Philosophy, 2017)

“Face” in China is one of the country’s most traditional social and cultural factors. Generally, “Face” in Chinese social life represents the image of a person’s social self (through the thesis I will use Face with a ...
Memory-work : understanding consumer satisfaction and dissatisfaction of clothing retail encounters

Friend, Lorraine A. (Thesis, Doctor of Philosophy, 1997)

This research investigated the process and meaning of consumer satisfaction and dissatisfaction in women's clothing retail encounters. It utilised a 'memory-work' methodology which operationalised storytelling and allowed ...
Psychic distance in consumer goods importers’ selection of new international suppliers

Vo, Long (Thesis, Doctor of Philosophy, 2016)

Psychic distance (PD) has been a popular topic in internationalisation research; however, it has not been studied in an importing context. This research sought to answer these questions: Does PD affect import buyers’ ...
How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?

Lowry, Brooke (Thesis, Master of Business, 2016)

The purpose of this research is to understand how New Zealand fashion small to medium-sized enterprises (SMEs) acquire knowledge during the internationalisation process. A qualitative case study of four firms has been used ...
Influence of International Trade Agreements on Entry Strategy

Perera, Muthukuttige Pramuk Arjuna (Thesis, Doctor of Philosophy, 2016)

International trade agreements (TAs), which include custom unions, free trade agreements, preferential trade agreements and regional trade agreements, are increasing in number and importance. This thesis explores the ...
Residential mobility and changing energy related behaviour

Gnoth, Daniel (Thesis, Doctor of Philosophy, 2016)

It has become increasingly important to use energy more efficiently, through the pressures on resource availability and the effects on climate change. This thesis studies how household energy related behaviour can or does ...
Setting up Home:Identity Interplay and Consumption in New Family Households

Edirisingha, Prabash (Thesis, Doctor of Philosophy, 2016)

This thesis explores identity interplay and negotiation during new family formation by understanding the process of identity re-formation that individuals and their families go through during new family formation. It focuses ...
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market

Stachowski, Christopher (Thesis, Doctor of Philosophy, 2016)

There is a widely held view in the international marketing literature that how an international business approaches the strategy standardisation-adaptation decision is linked to its success,and thus is an important ...
Homebuyer Information Search: An Extension Of The Technology Acceptance Model For Real Estate Websites

Bayne, Karen (Thesis, Master of Commerce, 2006)

Buying a property can be an exciting, but also daunting, prospect for home buyers. A recent innovation for potential buyers and sellers which can aid this process has been the introduction of real estate websites, containing ...
Littering and its impact on Tonga's destination image

Fifita, Lomipeau Teisa (Thesis, Master of Commerce, 2015)

Tourism has become one of the fastest growing industries in recent years and has been recognised as the key sector that lifts the economies of an island destination. This is also applied to the South Pacific Islands including ...
Consumer response to Genetically Modified Salmon: A study on benefit importance in the adoption process

Vikan, Rasmus (Thesis, Master of Commerce, 2015)

Genetic modification (GM) can provide benefits for consumers, producers, and the environment; however, general opposition towards the use of GM in food continues, especially GM-animals. This opposition seems to be a ...
Parental \ household norms: Do they influence adolescent consumption - A study of milk selection and consumption among 11-13 year olds

Sethuraman, Gururaj (Thesis, Master of Commerce, 2015)

There are many factors that influence food selection and consumption. The two broad categories are household influences and external influences. Such influences have a significant bearing on the choice of food products ...
Sports Fans' Psychological Ownership in the Japanese Professional Football League

Sumida, Ken (Thesis, Doctor of Philosophy, 2015)

Sport marketing studies are examined from two perspectives that fans are both customers of and members of teams. Both of these perspectives are based on the idea that fans belong to teams. This thesis challengers that idea ...
GREEN Grid Choice Modelling preliminary report

Williams, John Richard (Seminar, Speech or Other Presentation, 2014)
Consuming experience - Reconsidering the Nature of Tourists’ Experiences

Knobloch, Uli (Thesis, Doctor of Philosophy, 2015)

Experiential marketing and the quest to create memorable and extraordinary customer experiences have become central to tourism, an industry concerned with experiential products. However, the theory of experiential marketing ...
The Role of Awards on Consumer Decision-Making: A Study of Wine Awards.

Neuninger, Rosemarie (Thesis, Doctor of Philosophy, 2014)

This thesis investigates the role of wine awards in influencing consumer decision-making, combining qualitative and quantitative approaches. Firstly, four focus groups and an online questionnaire were conducted, to explore ...
Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking

Gardezi, Syeda Fatima (Thesis, Master of Business, 2014)

Purpose The retention of the youth market is an important concern for banks and their marketers. With the increased use of mobile phones, banks are presented with new opportunities to reach young customers whose behaviour ...
Atmosphere, Value Propositions, and Co-Creation in a Unique Service Environment: An Exploratory Study

Ross, Jake Sutherland (Thesis, Master of Commerce, 2014)

The purpose of this thesis was to explore the role, processes and functions associated with the creation of an atmosphere in the unique service environment of a bar. This exploratory research began with a literature review ...
The meat purchase decision : An experimental study

Hamlin, Robert P (Thesis, Doctor of Philosophy, 1997)

New Zealand is heavily reliant on the export of two major meat commodities, beef and lamb, to Europe and the United States. These developed markets are becoming increasingly volatile, and increasingly fragmented, as consumer ...