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dc.contributor.advisorBishop, Phil
dc.contributor.authorWilde, Annastacia
dc.identifier.citationWilde, A. (2016). Discerning Communication: The impact of social class on science communication. (Thesis, Master of Science Communication). University of Otago. Retrieved from
dc.description.abstractThe purpose of this thesis is to contribute to the improvement of science communication, and does so by providing an introductory examination of the impact of social class on the field. This work begins by illustrating the diverse and sometimes contradictory benefits science can serve, and argues these benefits ought not to be restricted to only some groups. Subsequently, it is argued that science education, its production, and its reception, are all affected by the mechanisms which perpetuate class distinctions, and therefore participates in the restriction of the diverse benefits of science to only some groups of people. This thesis argues that science communication must become more aware of this influence. It must ensure materials are not created in a manner which excludes the working class, and endorses the deliberate tailoring of communication for specific audiences. An analysis of the creative component of this thesis demonstrates that while this tailoring is difficult, it is not impossible.
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectSocial class
dc.subjectScience Communication
dc.subjectBenefits of Science
dc.titleDiscerning Communication: The impact of social class on science communication.
dc.language.rfc3066en Communication of Science Communication of Otago
otago.openaccessAbstract Only
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