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dc.contributor.advisorGray, Brendan
dc.contributor.advisorBallantyne, David
dc.contributor.authorLowry, Brooke
dc.date.available2016-09-25T19:53:47Z
dc.date.copyright2016
dc.identifier.citationLowry, B. (2016). How do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process? (Thesis, Master of Business). University of Otago. Retrieved from http://hdl.handle.net/10523/6789en
dc.identifier.urihttp://hdl.handle.net/10523/6789
dc.description.abstractThe purpose of this research is to understand how New Zealand fashion small to medium-sized enterprises (SMEs) acquire knowledge during the internationalisation process. A qualitative case study of four firms has been used to explore this research question. The findings of this research suggest that New Zealand SME fashion design firms acquire different forms of knowledge and learning from various sources during the internationalisation process by serendipity and also by design, as will be discussed. This research contributes to the existing internationalisation literature by extending the Six Markets Model (Payne, Ballantyne & Christopher, 2005) from relationship marketing literature to illustrate how SMEs acquire knowledge during the internationalisation process, and from which sources. This study also identifies the forms of knowledge and sources of knowledge that SME fashion firms need if they are to internationalise successfully. A limitation of this research is that this study focused on the New Zealand fashion design industry alone. Therefore future research should focus on extending the application of the Six Markets Model on stakeholder relationships in other contexts, such as industries where SMEs comprise a significant proportion of the national economy.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectInternationalisation
dc.subjectSMEs
dc.subjectNew Zealand
dc.subjectKnowledge Acquisition
dc.subjectInternationalisation Process
dc.subjectFashion Design
dc.subjectStakeholder Relationships
dc.subjectSix Markets Model
dc.titleHow do New Zealand small to medium-sized (SME) fashion design firms acquire knowledge during the internationalisation process?
dc.typeThesis
dc.date.updated2016-09-24T22:03:36Z
dc.language.rfc3066en
thesis.degree.disciplineMarketing
thesis.degree.nameMaster of Business
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters
otago.openaccessOpen
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