Machiavelli, political marketing and reinventing government

Harris, Phil

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Machiavelli, political marketing and reinventing government

Harris, Phil

Cite this item: Harris, P. (2000, July 27). Machiavelli, political marketing and reinventing government. Presented at the Government Marketing Conference.

Permanent link to OUR Archive version: http://hdl.handle.net/10523/681

Date: 2000-07-27

Conference: Government Marketing Conference, Sydney, Australia

Research Type: Conference or Workshop Item (Keynote/plenary)

Abstract:

Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed.