Machiavelli, political marketing and reinventing government
Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed.
Conference: Government Marketing Conference, Sydney, Australia
Research Type: Conference or Workshop Item (Keynote/plenary)
Plenary address to the Australian Marketing Institute.