Machiavelli, political marketing and reinventing government
View/
Cite this item:
Harris, P. (2000, July 27). Machiavelli, political marketing and reinventing government. Presented at the Government Marketing Conference.
Permanent link to OUR Archive version:
http://hdl.handle.net/10523/681
Abstract:
Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed.
Date:
2000-07-27
Conference:
Government Marketing Conference, Sydney, Australia
Research Type:
Conference or Workshop Item (Keynote/plenary)
Notes:
Plenary address to the Australian Marketing Institute.