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dc.contributor.authorHarris, Philen_NZ
dc.date.available2011-04-07T03:01:05Z
dc.date.copyright2000-07-27en_NZ
dc.identifier.citationHarris, P. (2000, July 27). Machiavelli, political marketing and reinventing government. Presented at the Government Marketing Conference.en
dc.identifier.urihttp://hdl.handle.net/10523/681
dc.descriptionPlenary address to the Australian Marketing Institute.en_NZ
dc.description.abstractNiccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed.en_NZ
dc.format.mimetypeapplication/pdf
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleMachiavelli, political marketing and reinventing governmenten_NZ
dc.typeConference or Workshop Item (Keynote/plenary)en_NZ
dc.description.versionUnpublisheden_NZ
otago.date.accession2006-02-16en_NZ
otago.relation.pages21en_NZ
otago.openaccessOpen
dc.identifier.eprints259en_NZ
dc.description.refereedNon Peer Revieweden_NZ
otago.school.eprintsMarketingen_NZ
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Wood, N., 1965: Introduction in Niccolo Machiavelli, The Art of War, New York: De Capo Press Harris, Phil, Lock, Andrew and Rees, Patricia (Eds) (2000), Machiavelli, Marketing and Management, London: Routledge Skinner, Quentin (1981), Machiavelli. Oxford: Oxford University Press. Viroli, Maurizio (1998), Machiavelli. Oxford University Press. Whitfield, John Humphreys (1966), Machiavelli. Marchand, Jean Jacques (1975), Niccolo Machiavelli: I primi scritti politici (1499-1512): nascita di un pensiero e di uno stile. Padova: Antenore. Montevecchi, Alessandro (1972), Machiavelli: la vita, il pensiero, i testi emplari. Milano: Accademia. Muir, Dorothy Erskine (1936), Machiavelli and his times. London: W. Heinemann Ltd. Ridolfi, Roberto (1963) The life of Niccolo Machiavelli. London: Routledge Kegan & Paul. Ruffo-Fiore, Silvia (1982), Niccolo Machiavelli. Boston: Twayne. Santi, Victor A. (1979), La gloria nel pensiero di Machiavelli. 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(1998), The Machiavellian Legacy: essays in Italian political thought. Basingstoke: Macmillan. Ferrara, Mario (1939), Machiavelli, Nietzsche and Mussolini. Firenza: Vallecchi. Grant, Ruth Weissbourd (1997), Hypocrisy and integrity: Machiavelli, Rousseau and the ethics of politics. Chicago: University of Chicago Press. Grillo, Ernesto (1928), Machiavelli and modern political science. London: Blackie and Son. Hariman, R. (1995), Political Style: The Artistry of Power. Chicago: University of Chicago Press. Masiello, Vitilio (1971), Classi e Stato in Machiavelli. Bari: Adriatica. Plamenatz, John Petrov (1963), Man and Society: a critical examination of some important social and political theories from Machiavelli to Marx. London: Longman. Rauch, Leo (1981), The political animal: studies in political philosophy from Machiavelli to Marx. Amherst, MA: University of Massachusetts Press. 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otago.event.dates2000en_NZ
otago.event.placeSydney, Australiaen_NZ
otago.event.typeconferenceen_NZ
otago.event.titleGovernment Marketing Conferenceen_NZ
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