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dc.contributor.authorChung, Kim-Choyen_NZ
dc.contributor.authorTan, Shin Shinen_NZ
dc.date.available2011-04-07T03:01:50Z
dc.date.copyright2008-01-02en_NZ
dc.identifier.citationChung, K.-C., & Tan, S. S. (2008). Brand trust as quality cues in online tertiary education. In International Journal of Business and Management (Vol. 2). Presented at the E-leader Conference Bangkok 2008.en
dc.identifier.urihttp://hdl.handle.net/10523/689
dc.description.abstractIn Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct contact with the education providers, trust plays an important role in an online tertiary setting. In a review of the literature, hypotheses are developed that suggest that brand trust as quality cues in online tertiary education is related to institutional and courseware design assurance factors, site quality and public awareness. A conceptual model summarizing the hypotheses is subsequently validated in an empirical study.en_NZ
dc.format.mimetypeapplication/pdf
dc.relation.ispartofInternational Journal of Business and Managementen_NZ
dc.relation.urihttp://www.g-casa.com/PDF/Bangkok%202008/Chung,%20Bangkok,%202008.pdfen_NZ
dc.subjectonline tertiary educationen_NZ
dc.subjectquality cuesen_NZ
dc.subjectbrand trusten_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleBrand trust as quality cues in online tertiary educationen_NZ
dc.typeConference or Workshop Item (Paper)en_NZ
dc.description.versionPublisheden_NZ
otago.date.accession2008-02-19en_NZ
otago.relation.issue3en_NZ
otago.relation.volume2en_NZ
otago.openaccessOpen
dc.identifier.eprints775en_NZ
dc.description.refereedPeer Revieweden_NZ
otago.school.eprintsMarketingen_NZ
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otago.event.dates2-4 January 2008en_NZ
otago.event.placeBangkok, Thailanden_NZ
otago.event.typeconferenceen_NZ
otago.event.titleE-leader Conference Bangkok 2008en_NZ
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