The contribution of goal setting to the success of eCommerce systems among small and medium enterprises
Ghandour, Ahmad; Benwell, George L; Deans, Kenneth R
The purpose of this paper is to explore the role of goal setting as contributing factor for eCommerce systems (ECS) success in small and medium enterprises (SMEs). Based on the literature review relative to eCommerce in SMEs, this research postulates that goal setting influence the success of ECS in SMEs. The success of ECS in SMEs is the dependent variable the dimensions of which are identified by using DeLone and McLean success model. The output result of this paper is a conceptual model identifying the relevant dimensions of both success and goal setting and the resultant hypotheses that require empirical research to validate the proposed model.
Conference: Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, Dunedin & Queenstown, New Zealand
Keywords: goal setting; SME; success factor; e-commerce
Research Type: Conference or Workshop Item (Paper)