The contribution of goal setting to the success of eCommerce systems among small and medium enterprises

Benwell, George L; Deans, Kenneth R; Ghandour, Ahmad

The contribution of goal setting to the success of eCommerce systems among small and medium enterprises

Ghandour, Ahmad; Benwell, George L; Deans, Kenneth R

Cite this item: Ghandour, A., Benwell, G. L., & Deans, K. R. (2007). The contribution of goal setting to the success of eCommerce systems among small and medium enterprises (pp. 21–23). Presented at the Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, Pan-Pacific.

Permanent link to OUR Archive version: http://hdl.handle.net/10523/704

Date: 2007-06

Publisher: Pan-Pacific

Conference: Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, Dunedin & Queenstown, New Zealand

Keywords: goal setting; SME; success factor; e-commerce

Research Type: Conference or Workshop Item (Paper)

Abstract:

The purpose of this paper is to explore the role of goal setting as contributing factor for eCommerce systems (ECS) success in small and medium enterprises (SMEs). Based on the literature review relative to eCommerce in SMEs, this research postulates that goal setting influence the success of ECS in SMEs. The success of ECS in SMEs is the dependent variable the dimensions of which are identified by using DeLone and McLean success model. The output result of this paper is a conceptual model identifying the relevant dimensions of both success and goal setting and the resultant hypotheses that require empirical research to validate the proposed model.

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