The Impact of Different Modes of Film Distribution on Science Communication

Abstract

The academic component of the thesis investigates how modes of film distribution have impacted upon the science communicated in scientific films. The thesis examines the different modes of distribution used since the development and distribution of moving images. Each mode of distribution is evaluated in terms of the way it delivers the science. For this evaluation the three generally recognised models of science communication are used: deficit, dialogue and interactive. Burns et al provide excellent criteria to gauge the effectiveness of the communication when different modes of distribution are used. The matrix of responses and objectives they developed are used to evaluate the effectiveness of the science communicated when different modes of distribution are employed.

We seem to have come full circle. Muybridge’s early horse film involved a sort of interactive communication, which met many of Burns et al’s objectives. That successful model of communication is only now being replicated. It is now possible to achieve a truly interactive model of science communication using the World Wide Web, social media and apps.

The creative component of the thesis is the film Dark Sky. The distribution plan for this film was devised prior to the researching and writing of the academic component of the thesis. That has allowed the original plan to be revisited and reevaluated and a new plan devised that has been informed by the academic component of the thesis.