Show simple item record

dc.contributor.authorErmen, Daviden_NZ
dc.date.available2011-04-07T03:02:01Z
dc.date.copyright2006-10-18en_NZ
dc.identifier.citationErmen, D. (2006). A framework for a destination reputation management process: A case study of three destinations (p. 7). Presented at the Otago Business PhD Colloquium.en
dc.identifier.urihttp://hdl.handle.net/10523/726
dc.description.abstractThe thesis to be discussed in this paper is at the middle to late stage of development. Since the 2005 Otago PhD Colloquium I have completed the first stage of data collection and am currently analysing the data from this exploratory stage. This paper introduces PhD research into communications management in tourism destinations, where it is proposed that in order to manage the reputation of the destinations as a whole, proactive communication and cooperation between stakeholders is necessary. An application of network (Hakansson and Snehota 1995) theory to destinations provides the basis for the discussion of how effective communication facilitates the strategic interaction between relevant industry players and their stakeholders in order to develop a sustainable competitive advantage for the destination. Theories of corporate communications management (Cornelissen 2004; Goodman 2000) and reputation management (Fombrun and Shanley 1990; Fombrun 1996; Fombrun and Van Riel 2004; Greyser 1999) are used as examples of these processes in large corporate organisations. The key argument is that just like large corporate structures, tourism destinations need to communicate effectively, internally and externally, They are socio-economic organizations and their profit objectives need to be well balanced with the social and environmental concerns of stakeholders in order for tourism to be a legitimate method of economic development in regions that are dependent on it (Flagestad and Hope 2001). Therefore, it is necessary to see beyond the business networks that operate at a destination level and open the analysis to the interaction amongst all stakeholders that form parts of the social context in which economic action is embedded. Three comparative cases, Wanaka in New Zealand, Åre in Sweden and St Moritz in Switzerland are examined in two research stages to construct a model of communication dynamics amongst stakeholders within tourism destinations. The thesis aims to provide both theoretical contributions to strategic network management as well as tourism destination management and practical guidance for practitioners who are managing in the context of destination networks. The paper presented here will briefly introduce the relevant literature and then move on to a more detailed discussion of research propositions and methodological issues, which are presently most relevant to the development of the thesis. No results will be presented in this paper, since the data analysis is still in progress, but first results will be available for presentation at the Colloquium. For this reason, the paper is intended to provide an overview of what has been done so far and how it was done, so that discussants will be able to understand the results when they are presented. These results will provide the basis for a more detailed second round of data collection.en_NZ
dc.format.mimetypeapplication/pdf
dc.subjectcommunications managementen_NZ
dc.subjecttourism destinationsen_NZ
dc.subjectnetwork theoryen_NZ
dc.subjecteffective communicationen_NZ
dc.subjectcorporate communications management,en_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.subject.lcshH Social Sciences (General)en_NZ
dc.titleA framework for a destination reputation management process: A case study of three destinationsen_NZ
dc.typeConference or Workshop Item (Paper)en_NZ
dc.description.versionUnpublisheden_NZ
otago.date.accession2007-03-27en_NZ
otago.relation.pages7en_NZ
otago.openaccessOpen
dc.identifier.eprints561en_NZ
dc.description.refereedNon Peer Revieweden_NZ
otago.school.eprintsMarketingen_NZ
dc.description.referencesAlessandri, Sue Westcott (2001), "Modeling corporate identity: a concept explication and theoretical explanation," Corporate Communications: An International Journal, 6 (4), 173 - 82. Bieger, Thomas and Christian Laesser (2004), Tourismuslehre- Ein Grundriss. Bern: Haupt Verlag. Butler, R. W. (1980), "The Concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources," Canadian Geographer, XXIV (1), 5-12. Carson, David, Audrey Gilmore, Chad Perry, and Kjell Gronhaug (2001), Qualitative Market Research. London: Sage. Cornelissen, Joep (2004), Corporate Communications: Theory and Practice. London: Sage Publications. Easton, Geoff (2005), "Case study research: a critical realist approach," Lancaster University Management School. Flagestad, Arvid and Christine A. Hope (2001), "Strategic success in winter sports destinations: a sustainable value creation perspective," Tourism Management, 22, 445-61. Fombrun, Charles J (1996), Reputation: realizing value from the corporate image. Boston, Massachusetts: Harvard Business School Press. Fombrun, Charles J and Cees B M Van Riel (2004), Fame and fortune: how succesful companies build winning reputations. Upper Saddle River, NJ: Prentice Hall. Fombrun, Charles and Mark Shanley (1990), "What's in a name? Reputation Building and Corporate Strategy," Academy of Management Journal, 33 (2), 233 - 58. Goodman, Michael B (2000), "Corporate communication: the American picture," Corporate Communications: An International Journal, 5 (2), 69-74. Gotsi, Manto and Alan Wilson (2001), "Corporate reputation Management: "living the brand"," Management Decision, 39 (2), 99 - 104. Greyser, Stephen A (1999), "Advancing and enhancing corporate reputation," Corporate Communications: An International Journal, 4 (4), 177 - 81. Gummesson, Evert (2000), Qualitative Methods in Management Research (2nd ed.). Thousand Oaks, California: Sage Publications. ---- (2006), "Qualitative research in management: addressing complexity, context and persona," Management Decision, Script accepted - in press. Hakansson, Hakan and Ivan Snehota (1995), Developing Relationships in Business Networks. London: Routledge. Hertz, Susanne and Lars-Gunnar Mattsson (2004), "Collective Competition and the Dynamics of Market Reconfiguration," Scandianvian Journal of Management, 20, 31- 51. Jarillo, Jose C (1995), Strategic networks: creating the borderless organization. Oxford: Butterworth-Heinemann. Pechlaner, Harald and Paul Tschurtschenthaler (2003), "Tourism Policy, Tourism Organisations and Change Management in Alpine Regions and Destinations: A European Perspective," Current Issues in Tourism, 6 (6), 503-39. Perry, Chad (1998), "Processes of a case study methodology for postgraduate research in marketing," European Journal of Marketing, 32 (9/10), 785-802. Perry, Chad, Andrew Riege, and Les Brown (1998), "Realism rules ok: Scientific paradigms in marketing research about networks," in Australia New Zealand Marketing Academy Conference. University of Otago, New Zealand. Von Friedrichs Grangsjo, Yvonne (2003), "Destination Networking: Co-opetition in peripheral surroundings," International Journal of Distribution and Logistics Management, 33 (5), 427 - 48. Von Friedrichs Grangsjo, Yvonne and Evert Gummesson (2006), "Hotel networks and social capital in destination marketing," International Journal of Service Industry Management, 17 (1), 58-75. Yin, Robert K (2003), Case study research: design and methods (3rd ed.). Thousand Oaks, California: Sage Publications.en_NZ
otago.event.dates18 – 19 October 2006en_NZ
otago.event.placeOtago, New Zealanden_NZ
otago.event.typeconferenceen_NZ
otago.event.titleOtago Business PhD Colloquiumen_NZ
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record