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dc.contributor.authorGhandour, Ahmaden_NZ
dc.contributor.authorDeans, Kenneth Ren_NZ
dc.contributor.authorBenwell, George Len_NZ
dc.date.available2011-04-07T03:02:06Z
dc.date.copyright2007-12-03en_NZ
dc.identifier.citationGhandour, A., Deans, K. R., & Benwell, G. L. (2007). The impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual framework. Presented at the Australian and New Zealand Marketing Academy 2007 Conference (ANZMAC 2007), ANZMAC.en
dc.identifier.urihttp://hdl.handle.net/10523/742
dc.description.abstractThis paper conceptualizes the role of customer focus as a contributing factor to the success of eCommerce system (ECS) when it is implemented by small and medium enterprises (SMEs). It postulates that customer focus influences the success of ECS. The success of ECS in SMEs is the dependent variable, the dimensions of which are identified by using DeLone and McLean success model. The output of this paper is a conceptual model that identifies the relevant dimensions of both success and customer focus and the resultant hypotheses that require empirical research to validate the proposed model.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherANZMAC
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.subject.lcshQA76 Computer softwareen_NZ
dc.titleThe impact of customer focus to the success of eCommerce systems among small and medium enterprises—a conceptual frameworken_NZ
dc.typeConference or Workshop Item (Paper)en_NZ
dc.description.versionPublisheden_NZ
otago.date.accession2007-10-05en_NZ
otago.openaccessOpen
dc.identifier.eprints735en_NZ
dc.description.refereedPeer Revieweden_NZ
otago.school.eprintsOffice of the Deanen_NZ
otago.school.eprintsInformation Scienceen_NZ
otago.school.eprintsMarketingen_NZ
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otago.event.dates3-5 December 2007en_NZ
otago.event.placeDunedin, New Zealanden_NZ
otago.event.typeconferenceen_NZ
otago.event.titleAustralian and New Zealand Marketing Academy 2007 Conference (ANZMAC 2007)en_NZ
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